Archives for snowboarding

2016 Snow Product Preview – AmbushBoardCo.

Temperatures are slowly dropping.  Football is back in full swing on the television.  It’s time to start thinking about booking an epic snowboarding trip for you and your buddies to take this winter while airfare is still cheap.  The mountain is calling.  We know you’ve got the itch!

Here is our list of items we’ve got coming in that you should keep an eye out for this season as you start thinking about updating your gear.  Consider this our version of the FBI’s “Most Wanted” list for slaying the mountain this year.  Check it out:

  1. Stomp Pads

Let’s face it, nobody wants to be the Jabroni holding up the lift line because you just had a garage sale getting off at the top.

Lift Jabroni

Save yourself the embarrassment and pick up a proper stomp pad.  We have fresh ones from your favorite brands like Burton, Volcom, Lib Tech, and Dakine…or from your new favorite stomp pad brand – Crab Grab.

Crab Grab

@crabgrab (Instagram)

Their sh*t is bananas!  Join the revolution against slippage and get one for your snowboard.

  1. Socks

For the love of God, please throw away those cotton tube socks you keep next to your bed for…um…riding?  Seriously, don’t ride in cotton socks.   Unless you’re cool with your feet feeling like this while snowboarding:

The Shining

Like stomp pads, we’ve got a good range of options from different brands – click here.

But, let’s highlight the hottest selling brand with the sickest prints/colors to choose from – Stance.  This brand has been blowing up over the past couple of years.  First in skate, then in snow, now they’re making high-performance socks for basketball and golf!  Stance is a definite winner in our book.

Be kind to your feet and give Stance socks a serious look this season.  New styles for 2016 will be dropping on the site any day now!

  1. Helmets

Head protection while snowboarding has become more of the norm these days.  If you’re not already wearing one, you’re probably the odd man out on the hill.

Keep your eyes peeled for classic styles like the Rodan, Griffon, or Talan from Anon or the Pivot, Maze, or Gage from Smith.

This is something that I’m definitely going to add to my gear bag this season, just make sure you get the proper size for your head to avoid that dreaded “gaper gap” between your goggles and your helmet.

Gaper Gap

No one is going to want to share an après-ski brewski with you if you’re rocking an obnoxious gaper gap.  Plus…that makes for a wicked tan line on your forehead that is going to be hard to explain.

This is what a correct fit should look like:

Proper Goggle Helmet Fit

  1. Outerwear

Here’s the fun part: you get to put together the sickest Jacket/Pant combo you can possibly find and pray, pray that you don’t run into your outerwear twin on the mountain.

If you spot them and have to cross paths, just play it cool like Tom Cruise in Top Gun…you’ll always get the girl – haha.

She's Lost It

For 2016, there are still a lot of good-looking earth tones in most of the outerwear.  We aren’t going to look like a bunch of highlighters out on snowboards like we did back in 2008 with all those crazy 80s neon colors, but there is something for everyone if that’s still your thing.

You can’t go wrong with a time-tested and proven SMARTY Form Jacket or SMARTY Cargo Pant from 686.

686 Smarty Graphic

Every SMARTY product, both jackets and pants, comes with a removable liner you can leave in or take, making them perfect for any riding condition.

  1. Bindings

2016 Union Force– This bad boy has been in Union’s line for 11 tears strong now…for a reason.

It’s the binding that help put Union on the map and has withstood the tests of time.  Coming in at $219.99, the Union Force offers a huge bang for your buck, with its low profile, lightweight metal construction, and lifetime warranty on the baseplate.  The Force is solid for any style of riding – groomers, park, or backcountry.

16 Union Force

Homerun here, get you a pair in either Black, if you want to fly under the radar, or go with Orange if you want some pop.  Hell, go halfsies with a buddy and each of you swap one binding to get a unique Black and Orange combo!  Union Bindings never disappoint.

2016 Flow Nexus Binding – Another binding to hone in on would be the Flow Nexus.  It packs a heavy punch and is loaded with tons of great features.

2016 Flow Nexus

It offers lightweight construction, canted foot beds to help relieve stress off your knees and ankles, it’s perfect for any type of riding, and features Flow’s original rear entry design that’s made the brand stand apart from everyone else and made a name for the company.

The rear entry system makes these bindings incredibly easy to get in or out of on the fly without having to sit down every time you.

Don’t like rear entry?  Not a problem .  Flow’s new ratchet system allows you to run this binding as a rear-entry binding or traditional entry where you ratchet down the straps before each use.  Versatility is key!

Be sure to check out ALL the new Flow Bindings for 2016

  1. Goggles

Goggles should always be about function and fit, but…if you know what you like/need, you can turn this into a complimentary item that references to your outerwear selection.

We will have TONS of great goggles from top brands like Anon, Smith, Dragon, Spy, VonZipper, and Electric to name a few, but keep an eye out for Oakley’s PRIZM Goggles for 2016.

16 Oakley PRIZM Goggles

Total game-changer…Oakley says, “You will never see snow the same again.” See what they mean by watching this: Oakley Prizm Snow Goggle Video.  PRIZM Technology allows you to shred in practically any light condition without having to change lenses at all.  Killer.

The PRIZM lens is designed to pick up every detail and contrast on the mountain, allowing you to navigate trails, groomers, or the backcountry…and keeping you from getting gobbled up by the Snow Yeti from that Ski Free computer game.  I hated that guy.

Ski Free Yeti

Play Ski Free Online – Click Here

We’ll have PRIZM goggles coming in the Airbreak, Flight Deck, Flight Deck XM, Canopy, A-Frame, and Crowbar styles.  They’ll be online for purchase any day now – Oakley Prizm.

  1. Boots

ThirtyTwo Light JP Boot – Every year, ThirtyTwo releases stellar boots into the market that have the perfect blend of classic styling and a twist of something unique.  The “Light  JP” boot is a prime example of that.

16 32 Light JP

Quite easily the lightest boots on the market, these bad boys are slick.  The Articulated Cuff and one-to-one lasting on these boots give you a ton of mobility without being bulky.  And, ultimately shedding extra weight down to the bare essentials, these snowboard boots give you everything you need and nothing you don’t.

JP Walker’s pro model boot is ready for anything you throw at it and for a great price, too.

  1. Snowboards

Arbor Westmark Rocker Snowboard – We’re bringing Arbor snowboards back on board this year and couldn’t be more excited about it.  They’ve always had a compelling and very Eco-friendly story as a snowboarding company, and we respect that.  These guys know what’s up when it comes to making solid boards.

A board we’d like to highlight is a multiple Good Wood award winner called the Westmark Rocker – check it out:

16 Arbor Westmark Rocker

This is a true all-terrain slayer.  It’s got enough flex for endless butters and stylish jibbin’, but enough bite to bomb any hill or charge anything at higher speeds without losing stability.  That’s what I’m talking about, all thanks to Arbor’s Grip Tech contact points for that added bite while carving around.  Oh, yeah…it also comes with a 3-year warranty.  Let me say that again, a 3-YEAR WARRANTY.  We love it!

Lib Tech Hot Knife fundaMENTAL Snowboard – Okay…unless you’ve been living under a rock, you have heard of Lib Tech’s Banana Technology.  It changed the snow industry by featuring a counter-culture REVERSE CAMBER or what we now call “rocker” profile.

16 Lib Tech Hot Knife FM

Rocker is keeping the snowboard industry thriving by making it easier for new riders to learn.  For more seasoned riders, brands like Lib Tech are blending traditional camber profiles with rocker profiles to get the best of both worlds.  Playful flex when you need it…combined with unrelenting grip for power carves.

16 Hot Knife C3 Tech Graph

C3-Tech is what Lib Tech calls this blended profile found in the “Hot Knife” model.  Camber from your bindings to the tip and tail of the board and the perfect amount of rocker between your bindings gives you a playful board.

Add a Hot Knife to your quiver and see what it feels like to shred on easily one of the most versatile boards on the market for intermediate to advanced riders.  You’ll thank us later.  This is one of the hottest boards out on the market right now…landing at our #1 slot!

There you have it, a quick rundown of our Most Wanted Items for 2016.  We’re stoked for the season to get started just like you are!

Look through your gear bag tonight to see what needs upgrading and snag it while it’s fresh on your mind – has got you covered.

Here’s to an EPIC season!

Cataloochee Field Trip 2014

It’s rare to be at Cataloochee Ski Resort on a sunny bluebird day without the snow cannons blaring. Needless to say we mounted up the GoPro took full advantage.

Riders include Lane Jordan, Lee Elliott, Eric Jefferson, Cole Vanhoff, and Wes Lembo.

Fresh wax leads to better tracks!

Win an Autographed RIDE Buckwild Snowboard

Register here for a chance to win this RIDE Buckwild snowboard, autographed by pro riders Jake Blauvelt and Seb Toots (among others).

Ride offers innovative Rider-inspired Collections of Snowboards, Boots, Bindings, Outerwear, and quality Helmets, Gloves, and Accessories. We’re a proud to be a RIDE authorized dealer.

*Click to sign up

*Click to enter

RIDE’s Jake Blauvelt pictured here for “Naturally” *courtesy of Adidas

Ride and Adidas at Ambush Boarding Co. online.

Enter here for a chance to win

K2 “Pop This” Snowboard High Ollie & Ledge Contest

Click for more on K2We’ve joined forces with K2 Snowboarding to bring the “Pop This” High Ollie & Ledge Contest to metro Atlanta. It all goes down Saturday, January 12 at 7:00pm in the Ambush parking lot. Snow will be brought in for the event.

Registration is open inside Ambush and is $5 to enter. Call the shop for details 770-420-9111.

• 1st Place (combined score): A K2 Fastplant snowboard • 2nd Place (combined score): $100 Ambush Gift Card • 3rd Place (combined score): A schwag bag of K2 and Ambush gear.

Click for more from K2For more than two decades, K2 Snowboarding has set the industry standard for technical innovation and manufacturing supremacy. As one of the world’s leading snowboard brands, K2 is credited with introducing pivotal technologies such as Rocker, Flatline, Eco-conscious construction, as well as the patented K2 Conda boot and Auto binding advancements. K2 Snowboarding’s success is anchored by an unyielding commitment to the sport on all levels.

More from K2 Snowboarding at Ambush

Get Fitted – Snowboard Boots Done Right

Snowboard boots are the most important part of your set-up. I know, boots are not as sexy as the snowboard itself. Boots don’t have neato looking gadgets like your bindings, and they definitely won’t make as much of a fashion statement as your outerwear. So what. You better get a good pair or all of that other stuff won’t matter one bit.

Your boots serve three main purposes: to keep your feet warm, act as the main power transfer point between your body and your board, and ensure that your knees, ankles, and feet are safe and secure. If your boots don’t fit correctly, your are going to be missing one or all of these functions. Translation: a bad day on the slopes.

Everyone wants to ride comfortably, keep their feet warm and dry, perform well, and go home uninjured at the end of the day. Here is a boot fitting checklist to keep your days on the mountain epic.

Step 1: Choosing the Perfect Flex
All snowboard boots have flex ratings. Most brands rate their boots on a scale of 1-10 with ten being the stiffest and one being the softest. In general, the more firm the snowboard boot, the faster and more aggressive the rider. A better snowboarder needs a stiffer boot to brace their body for landings and react quicker from edge to edge (the one exception being a more skate-style park rider who likes a softer boot to flex out while hitting rails). A more novice rider needs a softer boot that flexes easily which allows them to make more mistakes on the hill without pushing the board in that direction.

As a rule of thumb, buy the exact same flex in your snowboard boot (or one notch stiffer) as you would in your snowboard (snowboards have flex ratings just like the boots). For those of you that haven’t purchased a snowboard yet, stick to the chart below for guidance.

Rider Skill Level Boot Flex Rating
Novice 1-3
Intermediate 3-6
Advanced 5-9
Park/Freestyle Rider 2-5
Big Mountain/Freeride Rider 6-10

Step 2: Length Matters
Snowboard boots need to fit tighter than your shoes. Most people buy shoes with about a half inch of space between the their toes and the tip of the shoe. And while that is perfectly fine for your kicks, your snowboard boots should fit more snug than that. When trying on boots, make sure that your longest toe is touching the end of the boot liner. Your toe should not be crammed and bent up the end of the boot, but barely grazing the end of the inside of the boot. This keeps your foot from moving around in the boot while riding giving you more control over your snowboard and protecting your feet from that massive, yard-sale wipeout.

Step 3: Heel Lift
All boots have some amount of heel lift. The key is finding the right boots that keep heel lift to a minimum. Look for boots that have heel anchors (a lacing system that anchors the boot liner and your heel to the inside of the boot) rather than liner lace (a lacing system that tightens the liner, but does not affix the liner or your heel to the inside of the boot). This will ensure that your liner and heel stay in place and decrease your chances for blisters and injury.

Step 4: No Pressure
Does the boot press uncomfortably at any point against your foot? Are you cramping anywhere? Is your blood (a.k.a. that fluid that keeps your feet warm) flowing? Do you feel any sharp pains along your foot or ankle? Wear your boots around the shop for a while to make sure that there are no pressure points (or at least as few as there could possibly be). Some pressure points break in over time, but for the most part, pressure points mean that the boots simply doesn’t fit your foot all that well. Try on another pair. There will be a boot that is right for you.

Step 5: Heat Molding
Although I personally am not a fan of heat molding, the option exists to help custom fit your boots before you ride them. Ask your salesman if the boots you are buying have a heat moldable liner. If they do (and you want your boots heat molded), have the salesman mold them for you. It takes 10-15 minutes and it could be the difference between riding a comfy, cushy, grippy snowboard boot and feeling like you have your foot stuck in a bucket.

I hope that helps you our in your quest for the perfect snowboard boot. Remember: Happy feet = happy snowboarding.


Snowboard Maintenance 101

Click to view the specsThere is a popular misconception that today’s snowboards are so technologically advanced that they don’t require as much waxing and maintenance. This is NOT true. In fact, waxing your base is the easiest, cheapest, and fastest way to increase the performance and life of your snowboard.

Because we feel snowboard maintenance is so important, we have a room in the shop completely dedicated to snowboard tuning. We also have a section on our website called Tools/Tuning.

Five Reasons to wax your snowboard:
1.) Noticeable increase in speed.
2.) Noticeable increase in control.
3.) Less resistance (no more pushing at the bottom of the mtn)
4.) Reduces/covers minor abrasions that disturb riding performance.
5.) A freshly waxed board smells wonderful.

Behold, the base heater.

For all product questions concerning snowboard tuning and maintenance email or call the shop at (770) 420-9111.

Unveiling Vail

Number one. Ask anyone who has been around the snowboard game for any amount of time and they’ll tell you Vail is the best mountain in the world. You may find a couple of contrarians that would prophesize that Whistler has better terrain or Powder Mountain has better snow…and they would probably be right. However, no mountain has a better total package. The size and scope of the mountain, the amount of snow, the quality of the parks, and the variety of the terrain all adds up to one amazing experience. So when the opportunity arose for my brother and I to spend a few days shredding the peaks of Vail, we immediately booked our tickets and jumped on a plane.

5,289 acres. Vail is massive. In contrast, Cataloochee (my local mountain), is only 15 acres. Vail is roughly the same size as the entire city of Kennesaw, GA, the birthplace of Ambush Board Co. That’s one big playground. Translation: heaven for snowboarders. It took us nearly two days and over 12 hours to ride the entire mountain. If we spent the amount of time in the park that we wanted to/should have…we may never have seen the whole thing.

60,136 vertical feet. According to Vail’s Epic Mix app, that’s the total distance in height we rode in a little more than 15 hours. 60,136 vertical feet. That’s the equivalent of riding from the peak of Mt. Everest down to sea level twice…plus 2,000 feet. We rode more than 11 miles straight down. Who knows how much the total distance was (although we estimated approximately 30 miles). Our bodies were snowboard starved and we feasted like it was our final meal.

Twenty-nine inches. Denver didn’t want the snow. The city had business to conduct, an airport that needed to function, and a population intent on making it’s way to work and school. Vail was starving for snow. The mountain had yet to completely open, which is incredibly rare for early February. It was the storm of the winter and it was heading right towards us. We couldn’t wait for the squall line to wallop Vail and deliver two feet of snow on a silver platter. We could almost taste the powder we would score the next morning. Only the storm never came…not to Vail at least. The following morning Denver employed 82 snow plows to clear the streets while Vail remained untouched. Most  snowboarders would have been frustrated. But…living in the South has made us unbelievably appreciative of any snowfall we can get. It was a treat just to be out there riding at speeds that, due to small, moderately pitched mountains, you simply cannot reach down South.

104 degrees. The perfect temperature for an outdoor jacuzzi. Our tired bodies slumped motionless in the bubbling, steaming bath. We moved only to sip from our beers. In between stoic gazes, we nodded silently to one another in acknowledgement that this was an amazing trip. May all your travels be epic.

New Year’s Resolutions


I have stuck with exactly zero New Year’s Resolutions. That’s not to say I haven’t made any positive life changes. I just haven’t been able to make any life changes based on a random calendar day. But this year, for the sake of “I told you so’s”, I am going to give it a go. My New Year’s Resolution: To ride more. Shocking isn’t it. It shouldn’t really be that hard, right? It’s not like I am trying to quit smoking or lose weight. I’m not trying to get an advanced college degree or hike Mount Everest. I am just trying to ride more. So why does this resolution seem so difficult to attain?

Life is merely a collection of seconds. Actually, life is a collection of millions of seconds strung together. My definition of living life to the fullest is using those seconds wisely to create the best possible experience. As we get older we add more things to our lives. More responsibilities at work, rent/mortgages, bills, family, etc. These things take up a bunch of those seconds leaving precious few for skateboarding, snowboard, and surfing. In essence, my New Year’s Resolution is to manage those seconds more carefully to ensure that I can shred more. Managing time is one of life’s most difficult aspects. I think I am up to the task…especially when the rewards are so great.

Here are the rest of the guys’ resolutions:

Stormy Pruett – “skate more and pay my car down”






Brian Johnson – “go back to school”






Jake Roberts – “why wait until New Year’s to make a resolution?”






Charlie Brown – “skate more and stop being lazy”






Max Yoder – “have a good time and drink more water”

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