Archives for Oakley

Snowboard Helmets Are Officially Official

It wasn’t that long ago that, if you saw someone on the mountain riding in a snowboard helmet, you quickly judged them as a newbie or a kook.  Not even five years ago helmet design wasn’t the most cutting edge.  Snowboard helmets were often bulky and heavy to the point they were uncomfortable and would even throw off your equilibrium.  They would even reduce your peripheral vision and make it so that you couldn’t fully hear all that was going on around you.  It’s the one piece of equipment that has truly changed for the better.  Our very own Eric Elliott, who runs the show here and had been riding without a helmet for years recently got a Smith Gage and had this to say about his first helmet: Read More >

Are You Ready to Shred? | ABC Snow Set Ups

Coming at you HOT with a little 1, 2, 3 punch of suggested snowboarding set ups for three of my favorite riding conditions.  Check them out here and make sure you’re prepared!

Dumping/Powder Day

 

Powder Day

Set Up:

WHY – On days when it’s dumping or you’ve been blessed by the Powder Gods that reign supreme over each mountain range, speed and response win the game.  Having a setup that is hard charging and able to carry speed through powder is key.  Stiffer boots and bindings help with the transition of power edge to edge and also help with driving through turns as you navigate the mountain.  Warmer outerwear, especially gloves, help in case you take a spill in the deep fluffy stuff and have to slowly inch worm your way back to the hard pack.  Also, get a solid pair of goggles with a low-light lens…like the Oakley Flight Deck w/ Prizm Rose Lens.  This will help with being able to see the terrain in front of you during low-light/grey sky riding conditions.  Another item to think about is a hood, not the one attached to your jacket, but a secondary.  Peep this one from Airhole above to keep the snow out as you get chest deep on such an epic day!  Oh yeah, don’t forget your snorkel – haha. Read More >

The [re]aWAKEning Wrap-Up

Atlanta area wakeboarding has entered a new era. Much has changed in the three years since our last wakeboard contest. A new breed of rider is now dominating the podium. Young and hungry rippers, led by the Jackson Five, are pushing the old guard aside. Exit Rhett Whatley; enter Tripp Brown. Brett and Brandon Lee? Are you sure you’re not thinking of Justin Lee?

As different as The [re]aWAKEning was, some things never change. Britt Rothove rode well and placed again, Paul “Turbo Urbo” Urbanowski helped us understand what wakeboarding is really all about, and the skies predictably poured rain all over the contest site.

Although the weather was rough, Lake Arrowhead was perfect. And, the rain kept all the kooks away. Read More >

Employee Picks of the Day

We get a bunch of new inventory in everyday. Sometimes it can be insanely difficult to keep up with. So, since we have the opportunity to see everything that comes in each day, we have picked out a few of our faves to make it a little easier for you.

Bode’s Pick:

Lib Tech Attack Banana 156 cm – “The most epic ride for
everything. It dominates the park”.

 

 

Lee’s Pick:

The Art of Flight – “National Geographic doesn’t have s#!t on this. Best snowboarding, best cinematography, best nature scenes = best video ever”.

 

 

Max’s Pick:

Emerica Reynolds Cruisers Black/Red/White – “They skate good, save you from heel bruises, and don’t look dumb”. Read More >

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