Archives for Lowcard

What is Low ATL?

 

Over the past year or so, there has been a ton of talk and social media promotion using the phrase and the hashtag “Low Atl”. But, it seems that not too much is known about what exactly Low Atl is or means. I have had a number of people come up to me with a lot of the same questions. “What does “Low Atl” mean?” “Is that a brand?” “Isn’t that the same as Lowcard Magazine?”

 

Ambush Low Atl

 

In translation, the term “Low Atl” means family. To be “Low” means to be down. We are a family of people who truly love skateboarding and who come together for one common passion. I say “we” because we are all considered “Low Atl”. Even if you aren’t from or living in Atlanta. It is a family of skateboarders. We have all started somewhere, and no matter how good you are or are not, there will always be people who will have your back if you are legit. Your legitimacy in skateboarding can be defined in infinitely many ways based off of everyone’s individual standards, but to me your legitimacy is defined by your passion. We all had to be shown the ropes at some point. You can’t learn everything all on your own. But, rest assured that if you always stick with something you are truly passionate about, then you will learn as much as you can on your own. The rest comes from listening to the ones who have been doing it longer than you.  They have the most experience and have shown dedication to the art. Even in skateboarding, your elders deserve respect.

 

Ambush Jeremiah Babb Sessions

 

The true origin of “Low Atl” can be an ambiguous topic in that people aren’t too sure of how it started. “Low Atl” actually came from a colaboratory effort between Lowcard Magazine and Atlanta’s very own Stormy Pruett (@Seaboard) and Jeremiah Babb (@Benderbabby). Stormy had contacted the people at Lowcard to see about having an issue of the mag focused solely on the Atlanta scene. Lowcard, being as down for skateboarding as they are, agreed to it. The mag was filled with interviews as well as sick photos of all the Atlanta rippers. The photo credit primarily goes to local photographer David Morico (@last_of_the_morichans). Without him, there would not have been any photos to send. It was Issue #46 “The Atlanta Article”. The release of an article of that caliber of course calls for a party, right? Well, in order to track the event on social media, the people who came to the party were told to hashtag the words “LowAtl”. This became the true start of the “LowAtl” movement and, to me, it was the the return of Atlanta to the skateboarding scene. People like Stormy and Miah gave this area its start. They were the first generation and they made a lot of history. Well, now its our time to step up to the plate. It’s time for us to go spot searching and street skating. No more of this all day at the park garbage. Get out there and go big. Try to make something happen. A skatepark is like a canvas that has been painted on over and over and over again. How good does it make you feel to three flip down the same stairs that someone else three flips every day? As far as consistency, a skatepark is convenient. You can’t get hassled at a skatepark (even that isn’t always the case). There is nothing original about a skatepark. It is a just way to trick skaters to stay out of the streets. And it works too.

 

Ambush Stormy Pruett Lowcard

 

This Saturday just so happens to be “Go Skateboarding Day” which is an internationally acknowledged holiday. And, we at Ambush are going to be hosting an event at the Kennesaw Skatepark. I encourage as many of you as possible to come, but only as a start to the day. Come out, have fun, participate in the best trick contests, listen to the Dirty Squids, chill with homies, and maybe get some free product if you’re lucky. Then go hit the streets!!!  So many street spots are still left to be discovered here in Georgia. And not just in the city, but in the suburban areas too. Some complain that all the spots are so spread out that nobody wants to spend the gas money to find them. I get it, every spot outside of downtown is at least twenty minutes away from one another. But so what? Why should we let that stop us? We shouldn’t and we cannot continue to let it! Take the time, scrape some money together, throw in for gas, and put in the effort because the results are so indescribably worth it. Being out with your friends searching for untapped resources. Trying to get the best angles and the lighting just right. Documenting the trick, the style, and the personality of the skater coming out through that spot. And then being able to watch that clip all together with your buddies and just feeding off of the energy that it generates. It is something that you can’t quite describe. It is something you have to feel for yourself. So, go out there and find out what that feeling is to you. Pick up your board, call up your friends, and go skate! Because, at the end of the day, the streets are where it matters the most. Adapting to urban environments is the heart of skateboarding and the true nature of a skateboarder. And, this new generation needs to help us return skateboarding to the streets the way Stormy and Miah  did. Then, we need to keep it that way.

We all look out for each other. We all stand side by side. This is what we love. This is our passion. This is our fun. This is our freedom. This is our community. One Community. Low Atl.

 

Ambush Lowatl

 

 

 

Go Skateboarding Day 2013

Skateboarding is going off everywhere in 2013, and Go Skateboarding Day here at Ambush was no different.  Stormy was heatin’ it up on the grill, Space Orphan had ripping tunes, and everyone was killing it on the ramps and rails in the parking lot.  It’s pretty rad to see everyone progressing more and more each year.  Let’s keep it going kids don’t blow it.  Big thanks to all of our sponsors for holding us down as always; The Kayo Corp, Sector 9, Redbull Atl, Bender Hardware, Element, and Low Card Mag.  We couldn’t do it with out you.  Check the video above for some high lights from the session.  Remember, everyday is Go Skateboarding Day, so go out there and get some!

 

Ambush 24 Hour Challenge Entries and Results

Well, I think it is pretty safe to say that the Ambush Video Challenge (formerly 24 hours, changed to 60 hours due to weather) was a huge success.  Eleven teams with a total of 66 skaters showed up the morning of April 27th and spent the rest of the weekend out in the streets doing what they do best.  A huge thanks goes out to our sponsors, Deluxe Distribution and Lowcard Magazine, for holding us down with prizes for the winners; but most of all thanks to everyone who entered.  It was really awesome to see so many people out skating and having fun the way it should be done. None of this could have happened with out ya’ll.  So scroll down, check out all the entries, and if you didn’t enter we better see you next time!

Probably the youngest team in the whole contest.  A fun mix of skating and goofing off.

Been seeing a lot of these guys in the shop for a while.  Really cool to see kids still skating a lot of the spots my crew and I grew up skating.  These dudes are lucky they didn’t get busted skating under the Georgia dome!

RAZZLE DAZZLE! These dudes killed it. Sick intro, skated in the rain, and they even had their own original track! Shout out to the Blaq Lamb!

One of my personal favorites, the Cartersville crew came through with some true raw street skating and crusty unique spots.  Going fast and making use of what you got is what skateboarding is all about and these guys definitely showed that with their entry.

Another loyal crew, always in and out of the shop, Salty Eskimo took home the third place honors.  They had some sick creative lines, and by far the crispiest most HD footage of the whole contest.  I could probably learn a thing or two from these guys on how to use my new camera!  Be on the look out for the last trick, its a doozy.

Wow.  Team Surya is gnarly.  Our 2nd place winners went the biggest and most technical at some of the most recognizable spots in Atlanta.  The whole team crushed, but Joey Robish really stood out, dropping some serious hammers, all in a days work.  You should all go check out their brand new video that just came out Better Days 2, it is heeeaaavyy.

It was a really tough call choosing first and second place, but after many viewings and second opinions from Ambush team riders we chose RNDB for first place.  Surya went big, but in the end RNDB went the hardest, skating all over town from Kennesaw, Marietta, Dunwoody, Roswell, Alpharetta and everywhere in between.  They skated all weekend with a huge variety of spots, hit parking garages while it was wet, took down some heavy gaps, and TC even grinded up the rail out front of the shop!  All the skating was complemented by great filming, editing, and the perfect amount of hijinx.  Be on the look out for this crew. I have a feeling we will be seeing much more from them for a long time to come.

Thanks again to everyone involved, this will go down as one of the most memorable contests in Ambush history!

IF YOUR ENTRY IS NOT IN THE POST, UPLOAD IT TO YOUTUBE AND E-MAIL TO MAX@AMBUSHBOARDCO.COM AND I WILL ADD IT.

 

 

 

Sick Picks – What We Like

The day’s delivery comes in. The crew all gravitates to the shipment as if the boxes have some sort of magnetic pull. Mostly, everyone wants to take a mental inventory of what we just got in. Others want to poke fun. But, every once in a while, we get some products in that really speak to us. You know, the ones that really get you pumped to ride. This week’s picks are pretty diverse, but I guess that is expected from a crew with a bunch of unique interests.

Sean Hance – Lib Tech TRS
“C2 is for me too. I love the rocker/camber combo. Grip when you need it, forgiveness when you don’t.”

 

Lee Elliott – Gnaraloo SUP
“I can’t wait to take my little grom out on the lake this summer, plop him on the nose of this thing, and tool around the water.”

 

Marvin Siclait – Vans Half Cab Pro
“Doz is fat”.

 

Stormy Pruett – Lowcard Coach Jacket
“Thanks for the bar tab, Freddy”.

 

Tyler Lee – Zero Thomas Bullet Cruiser
“This is my version of gun control”

Mazza Mondays: Been Slackin’

What up? It’s been a while since the last post. Been real busy with skating and working. Made a fun trip up to Chattanooga a couple weeks back. Made a stop by Comfort skate shop to say what up to the boys. Scoggins greeted us with some pretty sweet homemade beef jerky. Did some skating in downtown Noog. Skyler and Zeke got some pretty cool stuff.

Lately been trying to help Catnip get as much footage as possible. The guys over at Ambig said they would love for him to have some tricks in the new video dropping this summer called “Modern Art” so we’ve been going hard in the streets as many days as possible. Look out for Catnip cause he’s been killing it lately!!

Last Monday, was the LowCard issue #46 release party at El Myr. It featured an ATL article with words from Stormy and photos by Morico. Scott Wagoner killed it bartending that night and putting up with all us drunk a$$#oles.  Thanks Scott! Also big thanks to Freddy Levy from Strangebird for hooking it up with a $100 bar tab for the boys! It was a super fun night!

Now, this past weekend was great! Our favorite boys from Nashville came down for a solid 3 days of skating. Good little SEC x FUCrue collabo sesh. We went to alot of spots and everyone killed it! Always fun when they come into town.

 

Josh Butler Benefit Game of Skate

Josh Butler is family. Ever need a friend, Josh is there to oblige. Looking for a good time, Josh is your man. Need someone to talk to, Josh will listen. Josh has all of the characteristics you would want in a brother, friend, team rider, son, and even your daughter’s boyfriend. So, when Josh desperately needs your help, you better give it your all.

For those of you that don’t know, Josh Butler was shot in the abdomen during a robbery last year. He has made a full recovery, but his medical bills are devastating. And although Josh would never ask for our help, we know how truly deserving and thankful for the help he would be.

The Josh Butler Benefit Game of Skate raised over $2,000 for the Josh Butler Medical Fund. And, it was a super good time. Special thanks to all of you that came out to support. Your participation went a long way towards helping Josh get his life back to normal.

Beginner Division Results
1st Place: Davonti Simmons
2nd Place: Austin Hester
3rd Place: Adrian Mendoza
4th Place: Alex Rodriguez

Intermediate Division Results
1st Place: Jairo Ruiz
2nd Place: Richie Weathersby
3rd Place: Tyler Turner
4th Place: Matt Conrod

Advanced Division Results
1st Pace: Dustin Hart
2nd Place: Michael Jarrin
3rd Place: Victor Gonzales
4th Place: Cole Keetes

Extra special thanks to all of the event sponsors: Adidas, Alien Workshop, Altamont, Ambig, Anti-Hero, Baker, Chocolate, Circa, Cliche, Converse, Creature, DC, Deathwish, DGK, Element, Emerica, Enjoi, Fallen, Foundation, Girl, Go Pro, Habitat, Independent, Krooked, LRG, Lowcard, Organika, Plan B, Real, Shake Junt, Skull Candy, Slave, Spitfire, Stance, Thunder, Toy Machine, Vans, Zero

Josh Butler Benefit Jam

The Ambush Josh Butler Benefit Jam at Progressive Skatepark was a success. Lets cut to the chase: We raised $3,015 throughout the event through raffles and entry fees. Everybody was happy. Josh got a good chunk of change to help out his medical bills and every single kid walked out with at least one prize. If you didn’t walk away with something, then you probably were not there.

The epic grom sessions were epic, the adult jams were insane, and the mini ramp jams were pretty wild. I don’t know what the parents are feeding their kids up there in Canton, but some of those 13 and under kids were hitting more rails than the big boys. The best trick event down the double set, big hubba, and the bank got the crowd screaming. One kid tre-flip 5-0’d the big hubba with a bottom grill in his mouth. Another board flipping guru landed a triple dolphin flip (or foward flip, or thunder flip whatever the hell you want to call it) down the bank. Mike at Progressive had quite a few brains to clean up off the floor because that kid BLEW MINDS.

But, the biggest deal about last night is that everyone came together for Josh. That is why the skateboard community is the best group of dudes on this damn planet. Josh has been one of my good friends and apart of the best crew out there (SEC!) for almost ten years now. I know first hand that this guy is the last person who deserved to get shot, but he is the first person who deserves all the love everyone showed him last night. We love that dude, and he knows it.

And I just want to add that for getting shot only three months ago, Josh Butler was killing it harder than half the people out there.

Also, HUGE thanks to all the companies that donated product and helped promote the cause. Lowcard, DLXSF, Real, Spitfire, Krooked, Antihero, Thunder, Skullcandy, Toy Machine, Foundation, Fallen, Zero, Mystery, Black Box Dist, Tum Yeto, Tensor, Element, Royal, Flip, Cliche, Organika, DGK, Expedition One, Hubba, Stance socks, Plan B, Alien Workshop, Habitat, DNA, Girl, Chocolate, Almost, Shake Junt, Darkstar, Slave, Vans, Enjoi, Dwindle Dist, Think, Baker, Deathwish, Progressive Skatepark. And anyone else I may have forgot. Thank you so much.

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