Archives for Lakai

Lakai Vincent 2 with Skyler

We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.

For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007.  That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate).  Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear. Read More >

Ambush Alumni: Juston Tucker

The Ambush family strives to build and cultivate the local community and give people an opportunity to do what they love.  As stated in the previous Ambush Alumni post with Ryan Dearth, we have been so lucky to have such an amazing group of people come through our doors and work with us.  Allow us to introduce another one of them to you!

Juston Tucker

Juston Tucker (right) with fellow Ambush alum, Bobby Sattler (left)

Meet Juston Tucker.  Juston grew up 20 minutes from the shop in the Acworth area, and worked for us between 2000 and 2002.  Shortly after leaving Ambush, Juston moved to California and began working in the marketing deprtment for Podium Distribution.  Podium Distribution, at the time, was the home of DVS, Lakai and Matix.  Juston left marketing and now designs footwear full time.  When asked about how he made the switch from marketing to footwear design Juston said: Read More >

Ambush Turns 15

Ambush Boarding Co. is about to celebrate its 15th Anniversary.  In observation of the last decade and a half, let’s take a look back and see just how long 15 years really is:

When Ambush opened in June of 1997, Bill Clinton was president, Ally McBeal and Dawson’s Creek were considered great television, Michael Jordan just won his fifth of six NBA championships, and Titanic won Best Picture.

In 1997, only 18% of households had the internet.  As of 2010, over 80% are online (the other 20% live in caves).  Similarly, only 18% of the U.S. population had cell phones in 1997.  That figure is now upwards of 97%.  S#!t, nearly 60% of cell phones now have the internet.  In 1997, text messaging didn’t exist, Google was still a research project, and a gallon of gas cost $1.20 on average. Read More >

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