Rhett Whatley has been mixing music for years.
Before there was a social media marketing team here at Ambush there was the lone wolf of the web, Rhett Whatley, who handled it all himself. Rhett graduated Kennesaw State University with a degree in Marketing while working at the shop (Ambush Board Co.) and our ecommerce companies (BuyWake.com/BuySkateShoes.com/BuySnow.com/CheapSk8Shoes.com). He helped our business establish an online persona and we continue to carry forward that mantle today. We are grateful for all the support and we promise to continue to support him and his music!
In his humble beginnings of sampling and layering beats he was good…I remember thinking, “Dude this is your third track you’ve ever made?” Fast forward and observing from a far, Rhett would lace me up with every mp3 he was making. At one point, I looked in my iTunes library under the folder I made for him and there was over 100 songs equaling 5 hours worth of tracks. Rhett has an extensive background in wakeboarding and competed on The Pro Wake Tour for a few years. I can’t remember the year, but back in the day he won the PWT in Portland. Immersed in wakeboarding his early music could be heard on such wake projects as “The Way” DVD. It’s pretty solid to be a rider in a legit wake video, but to have also done the soundtrack is literally unheard of.
Peep the trailer for “The Way” DVD from 2008 and listen to some of his early mixes:
Both tracks are solid, but you can hear the progression in the second video. We can’t stress enough how stoked we are for Rhett and his passion for making people’s ear holes happy. It is always the people who choose to chase their dreams that make us continue to chase ours.
Below are my top 3 tracks from Daily Bread that can only be found here:
1. We’re talking beat battle tracks like “Badger Killer” (crazy mix with a sample from The Andy Griffin Show)
2. This track “Celebrate” hits close to home as you can hear my daughter doing the intro in the song. I watched him grow up, and I now find my children growing up listening to his music. It’s surreal to say the least.
3. This untitled track is a complete expression of chill mode.
With time comes the ability to hone your craft and Rhett has done that in a big way. Rhett went home every night after work and played music and made beats until the early hours in the morning for years straight. The outcome is a series of heavy tracks that positioned him where he is today with his record label, Philos Records. We hope to hear more from Daily Bread and we promise his SoundCloud is not just bookmarked, but played every day.
Below are the most played tracks here at Ambush Board Co. HQ and seriously some of his best work yet:
1. “Somehow Someday” legitimately went viral…we’re talking over 346,000 plays!
2. “Get Lifted” is the type of track that gives you that stank funk face right off the bat. From the horns to the piano, you’re going to dig on this.
3. Outkast – Roses (Daily Bread Remix) is one of those feel-good tracks that brings back nothing but good memories…like picking up a fresh new Braves “A” hat from Stonecrest Mall.
Quick 8 Q&A with the man himself, Daily Bread aka Rhett Whatley.
DD: My man! Congratulations on all the exposure and the positive vibes the music industry is putting out about you. How are you handling the exposure right now?
DB: Thanks, D. Right now we’re just making moves to keep the hype up with well-thought-out remixes and highly conceptual original releases. I’m doing a ton of crate digging right now, putting together ideas for my next album release. On top of practicing and perfecting the live show, I’m just meeting cool people and stacking inspiration.
DD: Being in an industry with lots of exposure is nothing new for you. Photo shoots, travels, videos…is the music side similar? Does it feel comfortable to you because of your past with wakeboarding?
DB: I guess my past has made certain things more comfortable, like traveling, but all in all it’s hard to say because the two are so different. There are a lot of things I haven’t experienced yet on the music side of things. Being part of the wakeboard industry young and being mentored by guys like Zane Schwenk, Andrew Adkison, and Jeff McKee.
DD: Who locally should we be following? What local artist are you really vibing off of lately?
DB: There’s an MC from Atlanta working with RJD2 called STS. Everyone from Atlanta should put their ears on their new track “Hold On Here It Go.” He calls out some local landmarks in a fashion only an ATLien could do well. Definitely peep The Difference Machine as well, these guys are like Rage Against the Machine and Public Enemy wrapped into one, but not really because they’re on their own shit. I’ve been vibing to Methuzulah and Jarren Benton a lot lately, too.
DD: Your beats totally make all the 2015 Hyperlite videos better. Have you pitched your music to any other wakeboarding companies other than Hyperlite? Any plans in the future for doing more?
DB: It was very cool to see the Hyperlite guys riding and doing product edits to music I had made in my bedroom. I’ve remained friends with Spencer of WIT Productions over the years and supply him with beat and scores when he needs them. He did the Hyperlite videos this last year so, boom! Shout out to Spence.
DD: Let’s get real. I know you have a serious collection of vinyl. How much bigger has it grown since the last time I saw you? Any really good pick ups lately that you would like to share?
DB: Oooh, man. When’s last time you came over? Two or three years back!? (editor’s note: 11 months, HA!) I’d say that my vinyl collection has tripled, maybe even quadrupled since then. It’s gotten kind of bad. Lately, to make room, I’ve been giving stuff away that I know I won’t listen to or use. But, despite this it always seems like the collection is growing. I have them all sorted out by their dominant instruments kind of like a sound library.
I got a hold of an white label promo copy of McDonald and Gile’s first and only release. They were part of the original King Crimson line-up and did kind of a side album that absolutely crushed. I’m obsessed with it, you gotta listen to the whole album like you would Pink Floyd’s Dark Side of the Moon. I found a very rare Eddie Bo 45 rpm lately. I’d tell you what it is but then I’d have to kill you because I haven’t used it yet.
DD: Coming from doing social media in the board sports industry, who are some of the groups doing social media correctly in the music industry?
DB: The MadDecent crew kills it on social, they’ve done the best job building their brand and giving it all a cohesive feel. Plus they’re fuckin’ hilarious. Gravitas Records always holds it down well and so does the Superbest Records crew.
DD: Do you still follow wakeboarding in general? Have you seen Mike Dowdy’s Heelside Backside 1080? The game is getting crazy right now.
DB: Man, I feel bad admitting it but I haven’t seen Dowdy’s backside 10 yet. That’s nuts. We couldn’t even do that on the trampoline back in the day. Props to Dowdy and kids like him and Harley who are pushing boat riding. I follow what Justin Lee and Cole are doing on the cable, but other than that I’m a bit distanced. I still get out and take sets when I can though. I have a Slingshot Shredtown and still go hard sometimes. Shouts to Shammy and Phil for the pulls lately.
DB: Oh, man! Can we do both in one day? You know, old school on a Monday at 8am like we used to? We’ll call up Brett and Brandon Lee, then turn 2015 into 2005 for one day.
Thanks, Rhett, for taking the time to rap with us! It’s always good catching up with family. Any shout outs you would like to give.
Big shouts to Philos Records; my manager and good friend Alvero; the homies Pete, Nick, Katelyn, Phil, Clyde and the whole rest of the East Atlanta team; thanks to Sweet Melissa Records in Marietta, GA for giving me unlimited access to their crates; Glenn & Meagan; also Kim for all the hoop-vid exposure; Chris & James for all the continued support; and my colleague Sean Hance for always being there to bounce ideas off of; can’t forget Ozzy…he just got his graduate degree and that’s crazy inspiring to me; EJ, too, I guess…and Mum. <3 u Mum.