Bi-weekly, we get together for a marketing meeting. During these powwows, we lay out our marketing schedule and agenda, and discuss content. A LOT of times during these meetings we sit around figuratively throwing shit at a wall and hoping some of it sticks. A few months ago, sitting around the conference table discussing our marketing plans, it hit me. That little voice in my head said, “Hey, Ben! I don’t think anyone has ever analyzed every Thrasher Magazine cover.” And…without thinking, I immediately blurted this out to the group. Little did I know that this idea would stick and I’d be the one to undertake this endeavor.
Have you ever bitten off more than you can chew? Ever taken a bite so large you instantly regret it? We’ve all done it, and after nearly asphyxiating, we say, “Never again! From now on, I’m only taking small bites.,” but…if you’re like me, your eyes are always bigger than your stomach, and after surviving that first enormous bite, all you know to do is settle in for the feast.