Archives for Emerica

Emerica: Made Chapter One – Video Review

Skate videos have come a long way in the past ten years.  They’ve gone from mini dv cams and riding around in Honda Civics to month-long filming trips in China with movie cameras, dollies, staged “lifestyle shots”. People are even re-filming tricks because their shoe laces were tied funny.  All this is great for the progression of things, but I personally find more value in the older, rawer videos form yesteryear. That brings us to Emerica‘s newest video offering; MADE – Chapter One.

MADE is a rare bird in today’s video world. Jon Miner and the Emerica team seem to have found the perfect balance between the new technology and techniques, while still holding on to what makes skate videos and skateboarding in general so badass.  The first page of the photo book that comes with the DVD nails it on the head pretty perfectly:

“The MADE video was, plain and simply, born from great skateboarding.  Good friends accomplishing incredible things because they can’t help but do what they love.  There’s really no better way a skate video can be made.  Timing, devotion and friendship made this video possible.” – Emerica

Here’s the trailer that’s been circulating.

MADE is pretty much a homie video featuring four of the gnarliest dudes out there, in their prime, that just happen to ride for the same company.

New Toy Machine Am, Jeremy Leabres, sets off the video with the surprise opener – it’s a perfect homage to all the OG Emerica ams I grew up watching, killing rails, stairs, and everything in between with a classic humble style.  Pulling a never been done trick on a famous spot doesn’t hurt, either.

Collin Provost comes in next with his first full length part as a professional.  Classically trained in all things transition, Provost is one of the front runners in the new territory of all terrain high flying and power.  Hauling ass and blasting are what his part is all about, hitting some terrain that only dudes like Grant Taylor and Westgate could step to.  No bullshit or fake style here folks, pure raw schralping.

Leo Romero holds it down in the chewy caramel center as the veteran of the video.  In an industry full one hit wonders and short careers, its so awesome to see a dude like Leo kill it part after part without slowing down.  After all these years he still makes those big rails look so smooth and so fun.  He even makes slamming look cool.  The Flaming Lips track really ties the room together, making this another instant classic from Mr. Romero.

Closing out the video is this generation’s “East Coast Power House“, Brandon Westgate.  I don’t really feel like I can put into words anything that really does justice to the spots this guy is hitting.  Its something you really have to just see to believe.  Ollieing up onto, and over things that are literally as tall as him happen more than once in this part.

Skateboarding has gotten pretty cheesy and contrived over the last few years.  Thank the skate gods that there are still people out there like Emerica doing it the right way, for the right reasons.  So do yourself a favor and buy this video, support the companies that help keep skateboarding  awesome, then go out there and have some fun yourself.

MADE – Chapter One is available in-store now!

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Emerica In Atlanta

This past year our very own Max Yoder took the Emerica boys around Atlanta to get some footy for Stay Gold. Here’s what he got – all in its raw realness.

More from Emerica at AmbushBoardCo.com

 

Josh Butler Benefit Game of Skate

Josh Butler is family. Ever need a friend, Josh is there to oblige. Looking for a good time, Josh is your man. Need someone to talk to, Josh will listen. Josh has all of the characteristics you would want in a brother, friend, team rider, son, and even your daughter’s boyfriend. So, when Josh desperately needs your help, you better give it your all.

For those of you that don’t know, Josh Butler was shot in the abdomen during a robbery last year. He has made a full recovery, but his medical bills are devastating. And although Josh would never ask for our help, we know how truly deserving and thankful for the help he would be.

The Josh Butler Benefit Game of Skate raised over $2,000 for the Josh Butler Medical Fund. And, it was a super good time. Special thanks to all of you that came out to support. Your participation went a long way towards helping Josh get his life back to normal.

Beginner Division Results
1st Place: Davonti Simmons
2nd Place: Austin Hester
3rd Place: Adrian Mendoza
4th Place: Alex Rodriguez

Intermediate Division Results
1st Place: Jairo Ruiz
2nd Place: Richie Weathersby
3rd Place: Tyler Turner
4th Place: Matt Conrod

Advanced Division Results
1st Pace: Dustin Hart
2nd Place: Michael Jarrin
3rd Place: Victor Gonzales
4th Place: Cole Keetes

Extra special thanks to all of the event sponsors: Adidas, Alien Workshop, Altamont, Ambig, Anti-Hero, Baker, Chocolate, Circa, Cliche, Converse, Creature, DC, Deathwish, DGK, Element, Emerica, Enjoi, Fallen, Foundation, Girl, Go Pro, Habitat, Independent, Krooked, LRG, Lowcard, Organika, Plan B, Real, Shake Junt, Skull Candy, Slave, Spitfire, Stance, Thunder, Toy Machine, Vans, Zero

Ambush Demo @ Found Skatepark

Friday August 31st the Ambush team headed up north to Found Skatepark to show off the goods and give away some goodies. This was the first time up there for most of us and I have to say that the park is pretty damn sweet. The guys over at Found made good use of a smaller sized space and the park flows like butter. I know the Found is pretty far from home for you local Ambush dudes, but we saw a few familiar faces up there (which is awesome) and met a whole bunch of new rad kids as well. Hopefully, this video will hype some of you to drive up to Ellijay and give it a whirl.

Big thanks to Mike and the whole Found crew for having us, and an even bigger thanks to all the kids and families who showed up in support. Hope you guys had as much fun as we did!

Employee Picks of the Day

We get a bunch of new inventory in everyday. Sometimes it can be insanely difficult to keep up with. So, since we have the opportunity to see everything that comes in each day, we have picked out a few of our faves to make it a little easier for you.

Bode’s Pick:

Lib Tech Attack Banana 156 cm - “The most epic ride for
everything. It dominates the park”.

 

 

Lee’s Pick:

The Art of Flight - “National Geographic doesn’t have s#!t on this. Best snowboarding, best cinematography, best nature scenes = best video ever”.

 

 

Max’s Pick:

Emerica Reynolds Cruisers Black/Red/White - “They skate good, save you from heel bruises, and don’t look dumb”.

 

 

Brian’s Pick:

Oakley Holbrook Matte Black/Warm Grey – “I wear them everyday”.

Ambush Game of Skate #16

Skateboarders are quite possibly the most enthusiastic people on the planet. I know we may seem spaced out, aloof, and disinterested, but that’s part of our charm. When it comes to skateboarding, we are all in.

The Ambush Game of Skate is the most consistently rock solid event in the Atlanta skateboard scene, and it is  the gusto of the participants that makes the contest what it is. No vibes here…just a couple hundred skateboarders pursuing their passion. Everyone was hanging out, rooting their friends on, and tapping their boards in respect for a banger trick. It’s as if we were all in this together and the competition was just a way to express our personal individuality throughout the day. And that’s what skateboarding is all about.

However, unlike your little sister’s youth soccer match, we were keeping score. And for those of you that love the thrill of victory, the contest was pretty f*[{!#& competitive. Cheers to those who made the podium.

Advanced Division

1st Place: John Goodwill; 2nd Place: Edgar Reyes; 3rd Place: Joey Robish

Intermediate Division

1st Place: Cole Keeter; 2nd Place: Dustin Sumner; 3rd Place: Richie Weathersby

Beginner Division

1st Place: Shawn Johnson; 2nd Place: Zarek Sparks; 3rd Place: Ernesto Garcia

Special thanks to all those who came out and supported the event. Extra special thanks to all the competitors, John and Daniel at Vans, Brooks at Volcom, the Skullcandy crew, Yuri at LRG, Brandon at Emerica, and Ken at Skununu.

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