Archives for Emerica

Emerica Made Chapter Two Premiere

 

Anticipation had been building up for two to three years with thoughts of what Emerica’s Made Chapter Two would bring. The excitement managed to keep a steady underlying role throughout the years, but broke through in the newest “The Skateboard Mag” issue with Andrew Reynolds on the cover. The issue contained bittersweet spoilers, but overall it provided stoke and insight to what we can expect from the follow up of the video series “Made” by Jon Miner.

 

Shortly after reading the November ’16 issue, I found out that Ambush and Ruin would be premiering the video at The Plaza Theatre in downtown Atlanta. My buddy Andy and I could not have been more excited. As the days went by, more and more information about the video was slowly beginning to get leaked out, and surprises helped bring the stoke level to new heights.

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Emerica X Chocolate Hsu Giveaway and Interview

We have been fans of Jerry Hsu for what seems like forever! Anyone old enough to know better instantly gets nostalgic thinking of Jerry’s parts from Blackcat and the Storm. He truly is an OG!  So we are hyped to offer up a giveaway in celebration of Jerry’s Emerica X Chocolate collection.

Now let’s be real, not all giveaways are created equal but the Jerry Hsu Emerica X Chocolate giveaway may take the cake for the best, most recent, of any of our contests. Just look at all the gear one lucky winner will receive:

Prize package contents

Yep, that’s right all of that could be yours! So click here to read our exclusive interview with Jerry Hsu and enter the giveaway now! You won’t want to miss out. Also be sure to pick up his new kicks:

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Emerica: Made Chapter One – Video Review

Skate videos have come a long way in the past ten years.  They’ve gone from mini dv cams and riding around in Honda Civics to month-long filming trips in China with movie cameras, dollies, staged “lifestyle shots”. People are even re-filming tricks because their shoe laces were tied funny.  All this is great for the progression of things, but I personally find more value in the older, rawer videos form yesteryear. That brings us to Emerica‘s newest video offering; MADE – Chapter One.

MADE is a rare bird in today’s video world. Jon Miner and the Emerica team seem to have found the perfect balance between the new technology and techniques, while still holding on to what makes skate videos and skateboarding in general so badass.  The first page of the photo book that comes with the DVD nails it on the head pretty perfectly:

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Emerica In Atlanta

This past year our very own Max Yoder took the Emerica boys around Atlanta to get some footy for Stay Gold. Here’s what he got – all in its raw realness.

More from Emerica at AmbushBoardCo.com

 

Josh Butler Benefit Game of Skate

Josh Butler is family. Ever need a friend, Josh is there to oblige. Looking for a good time, Josh is your man. Need someone to talk to, Josh will listen. Josh has all of the characteristics you would want in a brother, friend, team rider, son, and even your daughter’s boyfriend. So, when Josh desperately needs your help, you better give it your all.

For those of you that don’t know, Josh Butler was shot in the abdomen during a robbery last year. He has made a full recovery, but his medical bills are devastating. And although Josh would never ask for our help, we know how truly deserving and thankful for the help he would be.

The Josh Butler Benefit Game of Skate raised over $2,000 for the Josh Butler Medical Fund. And, it was a super good time. Special thanks to all of you that came out to support. Your participation went a long way towards helping Josh get his life back to normal.

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Ambush Demo @ Found Skatepark

Friday August 31st the Ambush team headed up north to Found Skatepark to show off the goods and give away some goodies. This was the first time up there for most of us and I have to say that the park is pretty damn sweet. The guys over at Found made good use of a smaller sized space and the park flows like butter. I know the Found is pretty far from home for you local Ambush dudes, but we saw a few familiar faces up there (which is awesome) and met a whole bunch of new rad kids as well. Hopefully, this video will hype some of you to drive up to Ellijay and give it a whirl.

Big thanks to Mike and the whole Found crew for having us, and an even bigger thanks to all the kids and families who showed up in support. Hope you guys had as much fun as we did!

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Employee Picks of the Day

We get a bunch of new inventory in everyday. Sometimes it can be insanely difficult to keep up with. So, since we have the opportunity to see everything that comes in each day, we have picked out a few of our faves to make it a little easier for you.

Bode’s Pick:

Lib Tech Attack Banana 156 cm – “The most epic ride for
everything. It dominates the park”.

 

 

Lee’s Pick:

The Art of Flight – “National Geographic doesn’t have s#!t on this. Best snowboarding, best cinematography, best nature scenes = best video ever”.

 

 

Max’s Pick:

Emerica Reynolds Cruisers Black/Red/White – “They skate good, save you from heel bruises, and don’t look dumb”.

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Ambush Game of Skate #16

Skateboarders are quite possibly the most enthusiastic people on the planet. I know we may seem spaced out, aloof, and disinterested, but that’s part of our charm. When it comes to skateboarding, we are all in.

The Ambush Game of Skate is the most consistently rock solid event in the Atlanta skateboard scene, and it is  the gusto of the participants that makes the contest what it is. No vibes here…just a couple hundred skateboarders pursuing their passion. Everyone was hanging out, rooting their friends on, and tapping their boards in respect for a banger trick. It’s as if we were all in this together and the competition was just a way to express our personal individuality throughout the day. And that’s what skateboarding is all about.

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