Archives for Ambush

Ambush Alumni: Ryan Dearth

Since opening our doors in 1997, we have been blessed with a revolving door of badass staff.  While some have stayed to push Ambush further in its evolution and to help cultivate the next group of young up-and-comers, others have gone out on their own and accomplished some pretty rad sh!t.   This is an ode to those who used Ambush as their career launch pad.  Whether you recognize them or not, their presence was highly valued during their time spent at Ambush…and we’re hyped that these guys are out there making moves and doing big things.

DVS Skateboarding Filmer

Ryan Dearth grew up skateboarding and filming his friends here in the Atlanta area.  He started working at Ambush in 1999, when the store was still located in the shopping center across the street from its current location, right next to Sidelines and whatever that laser tag joint was called at the time.  After his time at Ambush and years spent filming and submitting footage to 411VM and ON Video, Ryan left Georgia for sunny California.  Using some of the connections he made from working at the shop and sending in his footage, Dearth had gotten a job in the DVS warehouse and worked his way into an in-house filmer/editor position for DVS and Matix.

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17 Years…Where Has the Time Gone?

On Friday June 13th, 2014 we turned 17 years old.  If Ambush Board Co. were an individual, we would be able to drive our own car with up to 3 people (under the age of 21, that is) inside of it, but we’d still have to be home by the 12 AM curfew.  We would be close to graduating high school and looking for prospective colleges to spend our prime partyin’ days.

But, we’re not just an individual.  In our minds we’re a revolutionary business.  What have we done in the 17 years of our existence?  Here is a brief and very abridged rundown, as told through pictures.

1996

In the late months of 1996 and the beginning of 1997, we were finalizing our first logo.

Original Ambush Board Co. Logo Ideas

Original logo ideas – late ’96/early ’97

1997

Our first flyer/advertisement was released to get word out for our opening day.

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Cataloochee Field Trip 2014

It’s rare to be at Cataloochee Ski Resort on a sunny bluebird day without the snow cannons blaring. Needless to say we mounted up the GoPro took full advantage.

Riders include Lane Jordan, Lee Elliott, Eric Jefferson, Cole Vanhoff, and Wes Lembo.

Fresh wax leads to better tracks!

Skateboarding in Puerto Rico

Skateboarding is a world wide community, especially in today’s highly connected internet age.  Lee recently brought to my attention a young filmer named Ian from Puerto Rico, looking to be a part of the Ambush family.  Check the clip below!

It’s clear by the footage that skaters in Puerto Rico are killing it, and we would love to include Ian and his crew in what we do here at the Ambush.  Were gonna hook up Ian with some Ambush goods, and hopefully we will cross paths sometime in the future!

Game of S.K.A.T.E 20 Gallery

Game of S.K.A.T.E. 20 is in the books and we couldn’t have asked for a better crowd or better weather. Thanks to everyone who came out, Mellow Mushroom, and all the sponsors. Here’s some photo highlights from the day.

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Racked – Game Of S.K.A.T.E

The twentieth edition of the bi-annual Ambush Game of S.K.A.T.E. is happening this weekend. This marks ten years worth of kickflip battles, high ollie contests, and epic raffles. The weather is going to dip into the thirties early Saturday morning so you know the weather is going to shape up nicely. Add Stormy and a pile of product to give out, then you have a recipe for an epic game-of-skate.

Here are the essential must-haves in order to survive Saturday’s Game Of S.K.A.T.E. 

*FREE shirt for participants

Shake Junt Box Logo Backpack ($36) Independent 78 TC Wind Breaker Jacket ($60) Ambush Board Co. Slouch Beanie ($20) Vans TNT 5 Shoe ($65) Skanunu 2oz Bearing Cleaner & Lube ($7) Ambush Game Of Skate 20 tee (FREE) Skullcandy Fix headphones ($28) Ambush Complete Skateboard ($100) Sparco 6″x9″ Clipboard ($1)

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Racked – Back 2 Basics

For this outfit we kept it classy with traditional blues, soft grays, and a bit of red for contrast. The result is a sophisticated look suitable for almost any occasion. Whether you’re in class, at the skatepark, or in the middle of a six-hour GTA 5 marathon, these threads are a sure shot.

Back 2 Basics

Available in-store and onlineLevis 504 Regular Straight Fit Jean ($78) Habitat Garcia Shoe ($65) Volcom Flug Belt ($22) RVCA That’ll Do Oxford LS ($54) Glassy Mike Mo Sunglasses ($30) Altamont Cottonwood Camp Hat ($28) Nixon Quad Watch ($100)

Darah Moss in Ambush Premium Apparel

This roof-top set features the Ambush Puff beanie and Party With Us tee worn by Darah Moss. During the shoot we were battling to keep a waist-high ledge out of the background. Even though Darah is tall, I had to have her stand on a cement ash tray so the ledge would stay out of the frame. By the way these came out,  I’d say Darah’s balancing act paid off.

The Ambush Party With Us tee and Puff beanie are now available in-store.

Ambush Puff beanie in "Lakers"

Ambush Puff beanie in "Lakers"

Ambush Puff beanie in "Lakers"Ambush Puff beanie in "Lakers"Ambush Puff beanie in "Lakers"

Kayla Medina in the Ambush “Puff” Beanie

For this quick set of photos, Kayla found an long brick wall up on the roof of her apartment that she wanted to check out. Five sets of stairs and a cup of coffee later (thanks Darah), the sun was starting to peak above the horizon and the light shaped up nicely. Here Kayla is rocking the Thrasher ‘Goat’ logo tee, a pair of SPY Alcatraz glasses, and the Ambush Premium ‘Puff’ beanie in Dolphin.

*The Thrasher ‘Goat’ logo tee and the Ambush Premium ‘Puff’ beanie are both available in-store

Click for details

Click for details Click for detailsClick for detailsClick for details*The Thrasher ‘Goat’ logo tee and the Ambush Premium ‘Puff’ beanie are both available now in-store

Racked – Fall Accessories

Save time and angst by incorporating functional accessories into your wardrobe. Here we’ve gathered all the proper necessities for a day out on the streets either skating or sidewalk surfing.

New season, new accessories.

Now available at Ambush Boarding Co.

Ambush Boarding Co. Puff Beanie ($20) The Hundreds Jon Bag ($59) Vans Era ($50) Nixon Quad Watch ($125)  Stance Harlow Sock ($10) Von Zipper Thurston Sunglasses ($100) Ambush Boarding Co. Come And Take It Pocket Tee ($23) Ambush Board Co. Party With Us Flask ($15)

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