Archives for Ambush

17 Years…Where Has the Time Gone?

On Friday June 13th, 2014 we turned 17 years old.  If Ambush Board Co. were an individual, we would be able to drive our own car with up to 3 people (under the age of 21, that is) inside of it, but we’d still have to be home by the 12 AM curfew.  We would be close to graduating high school and looking for prospective colleges to spend our prime partyin’ days.

But, we’re not just an individual.  In our minds we’re a revolutionary business.  What have we done in the 17 years of our existence?  Here is a brief and very abridged rundown, as told through pictures.

1996

In the late months of 1996 and the beginning of 1997, we were finalizing our first logo.

Original Ambush Board Co. Logo Ideas

Original logo ideas – late ’96/early ’97

1997

Our first flyer/advertisement was released to get word out for our opening day.

1st Ambush Flyer/Advertisement 1997

1st Ambush flyer/advertisement

Friday June 13, 1997 Ambush opens its doors for the first time in a crawl space (a 1,200 sq. ft. shop in Kennesaw, GA).

Original Ambush Location

Original Ambush location

1998

Ambush helps out Fat Mike from NOFX by promoting shows for his band and the bands signed by his label, Fat Wreck Chords.

Ambush Owner, Chuck Morrow, with the lead singer of NOFX, Michael Burkett 1998

Ambush owner, Chuck Morrow, with the lead singer of NOFX, Michael Burkett (Fat Mike) in 1998

It was getting a little cramped in our first shop, so in October ’98 we decided to upgrade and moved down the strip into a space almost triple what we started with at 3,500 square feet.

2nd Ambush Location

Chuck and GT

One of the first Frequent Buyer cards.

One of the Original Frequent Buyer Cards

One of the original Frequent Buyer cards

Let’s fast forward a little, but check out all the stuff that happened in between on our timeline!

2002

Ambush Board Co. co-founders (Chuck Morrow, Lee Elliott, and Eric Elliott) are featured in an article in Level X magazine on “the new look of extreme sports business.”

Level X Magazine - 2002

Level X magazine – 2002

2003

BuyWake.com was launched in 2001, but was operating out of the back storage room of the shop.  2 years later, we were able to move into their own warehouse, where all the magic started happening.

2003 Buywake.com gets its own space- Original team members

2003 – BuyWake.com gets its own space.  These are the original team members (L-R: Ryan Kearns, Derek Davis, John Turnbull, Paul Lizon, Cameron McLane, Kit Furderer, and Eric Elliott).

2004

BuyWake.com puts out one of its very first magazine ads.

One of the original Buywake.com ADs 04/05

One of the original BuyWake.com ads – April ’05

Ambush and BuyWake.com host Georgia’s first night pro rail competition, Slider Slam.

Parks Bonifay 2004 Slider Slam

Parks Bonifay at the 2004 Slider Slam

2005

Our Skate team poses for a photo session.

2005 Skate Team

2005 Skate Team (L-R: Dustin Hart, Stormy Pruett, Frank Lee, Charles Chatov, JJ Patterson, and Wade Johnson)

Ambush holds its first street contest in the parking lot of the shop.

1st Street Contest 2005

1st Street Contest – 2005

Crowd shot at the 1st Street Conest

Crowd shot at the 1st Street Contest

2006

The Liquid Force Slideshow is held in our parking lot.

Ambush hosts the 2006 Liquid Force Slideshow

Ambush hosts the 2006 Liquid Force Slideshow

2007

Ambush owners, Chuck Morrow, Eric Elliott, and Lee Elliott, talk shop with the Marietta Daily Journal about working in a family business.

2007 Article on family businesses

2007 article on family businesses

2010

One of many 2-page spreads in Alliance Wakeboard Magazine.

Double page Alliance Wakeboard Magazine Spread

BuyWake.com ad in Alliance

2011

We are accidentally sent bright red, bejeweled button-ups in an inventory shipment…perfect time for our warehouse guys to have a photo op.

Modeling their Bedazzled ensembles (L-R: Billy Witcher, Garrett Bauman, Gary Sargent, Ryan Parks, Jeremy Kline, Nick Bode, Danny Peterson, Kyle McEaddy, Ben Mercer, Cameron McLane, Alamo, Tres Morgan, and Eric Elliott)

Modeling their bedazzled ensembles (L-R: Billy Witcher, Garrett Bauman, Gary Sargent, Ryan Parks, Jeremy Kline, Nick Bode, Danny Peterson, Kyle McEaddy, Ben Mercer, Cameron McLane, Alamo, Tres Morgan, and Eric Elliott)

2013

In September 2013, Ambush headquarters was relocated to a new pro office space.

Creative & Sales Team along with Chuck Morrow  (Founder of Ambush) and Tony Finn  (Inventor of wakeboading and founder of Liquid Force)

Creative & Sales Team along with Chuck Morrow (Founder of Ambush) and Tony Finn (one of the forefathers of wakeboarding and founder and CEO of Liquid Force)

 

Even though we have made many more memories since 2013, we thought we would share some memorable highlights from our first years in the business.  We love what we do and are just as, if not more, excited and motivated than ever.  We’re looking forward to seeing what else we can accomplish as we continue to push the progression of Board Sports retail.  For our full timeline check out blog.ambushboardco.com/ambush-timeline/

Cataloochee Field Trip 2014

It’s rare to be at Cataloochee Ski Resort on a sunny bluebird day without the snow cannons blaring. Needless to say we mounted up the GoPro took full advantage.

Riders include Lane Jordan, Lee Elliott, Eric Jefferson, Cole Vanhoff, and Wes Lembo.

Fresh wax leads to better tracks!

Skateboarding in Puerto Rico

Skateboarding is a world wide community, especially in today’s highly connected internet age.  Lee recently brought to my attention a young filmer named Ian from Puerto Rico, looking to be a part of the Ambush family.  Check the clip below!

It’s clear by the footage that skaters in Puerto Rico are killing it, and we would love to include Ian and his crew in what we do here at the Ambush.  Were gonna hook up Ian with some Ambush goods, and hopefully we will cross paths sometime in the future!

Game of S.K.A.T.E 20 Gallery

Game of S.K.A.T.E. 20 is in the books and we couldn’t have asked for a better crowd or better weather. Thanks to everyone who came out, Mellow Mushroom, and all the sponsors. Here’s some photo highlights from the day.

Like us on Facebook and Instagram.
#abcgos#abcgos

#abcgos #abcgos #abcgos ABC_7527 ABC_7459 ABC_7461 #gos #gos #abcgos

 

 

Racked – Game Of S.K.A.T.E

The twentieth edition of the bi-annual Ambush Game of S.K.A.T.E. is happening this weekend. This marks ten years worth of kickflip battles, high ollie contests, and epic raffles. The weather is going to dip into the thirties early Saturday morning so you know the weather is going to shape up nicely. Add Stormy and a pile of product to give out, then you have a recipe for an epic game-of-skate.

Here are the essential must-haves in order to survive Saturday’s Game Of S.K.A.T.E. 

*FREE shirt for participants

Shake Junt Box Logo Backpack ($36) Independent 78 TC Wind Breaker Jacket ($60) Ambush Board Co. Slouch Beanie ($20) Vans TNT 5 Shoe ($65) Skanunu 2oz Bearing Cleaner & Lube ($7) Ambush Game Of Skate 20 tee (FREE) Skullcandy Fix headphones ($28) Ambush Complete Skateboard ($100) Sparco 6″x9″ Clipboard ($1)

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Ambush Game Of Skate 20 Flyer

For more information on Game Of S.K.A.T.E. 20 “Like” us on Facebook or call 770.420.911.

Racked – Back 2 Basics

For this outfit we kept it classy with traditional blues, soft grays, and a bit of red for contrast. The result is a sophisticated look suitable for almost any occasion. Whether you’re in class, at the skatepark, or in the middle of a six-hour GTA 5 marathon, these threads are a sure shot.

Back 2 Basics

Available in-store and onlineLevis 504 Regular Straight Fit Jean ($78) Habitat Garcia Shoe ($65) Volcom Flug Belt ($22) RVCA That’ll Do Oxford LS ($54) Glassy Mike Mo Sunglasses ($30) Altamont Cottonwood Camp Hat ($28) Nixon Quad Watch ($100)

Darah Moss in Ambush Premium Apparel

This roof-top set features the Ambush Puff beanie and Party With Us tee worn by Darah Moss. During the shoot we were battling to keep a waist-high ledge out of the background. Even though Darah is tall, I had to have her stand on a cement ash tray so the ledge would stay out of the frame. By the way these came out,  I’d say Darah’s balancing act paid off.

The Ambush Party With Us tee and Puff beanie are now available in-store.

Ambush Puff beanie in "Lakers"

Ambush Puff beanie in "Lakers"

Ambush Puff beanie in "Lakers"Ambush Puff beanie in "Lakers"Ambush Puff beanie in "Lakers"

Kayla Medina in the Ambush “Puff” Beanie

For this quick set of photos, Kayla found an long brick wall up on the roof of her apartment that she wanted to check out. Five sets of stairs and a cup of coffee later (thanks Darah), the sun was starting to peak above the horizon and the light shaped up nicely. Here Kayla is rocking the Thrasher ‘Goat’ logo tee, a pair of SPY Alcatraz glasses, and the Ambush Premium ‘Puff’ beanie in Dolphin.

*The Thrasher ‘Goat’ logo tee and the Ambush Premium ‘Puff’ beanie are both available in-store

Click for details

Click for details Click for detailsClick for detailsClick for details*The Thrasher ‘Goat’ logo tee and the Ambush Premium ‘Puff’ beanie are both available now in-store

Racked – Fall Accessories

Save time and angst by incorporating functional accessories into your wardrobe. Here we’ve gathered all the proper necessities for a day out on the streets either skating or sidewalk surfing.

New season, new accessories.

Now available at Ambush Boarding Co.

Ambush Boarding Co. Puff Beanie ($20) The Hundreds Jon Bag ($59) Vans Era ($50) Nixon Quad Watch ($125)  Stance Harlow Sock ($10) Von Zipper Thurston Sunglasses ($100) Ambush Boarding Co. Come And Take It Pocket Tee ($23) Ambush Board Co. Party With Us Flask ($15)

*Follow us on Instagram and Facebook

Remote Ben Horan x Ambush LTD 40″ Wakeskate

When this idea came to light it was a no brainer.  Ben Horan has one of the greatest attitudes and it shows not only in his style, but his work ethic.  We gave Ben complete creative freedom with this project and a understanding that only a select few would have the opportunity to own a true limited wakeskate.  The eleven skates available for purchase make this a hyperstrike.  The result speaks for itself…a 40″ Swamp Thing that demands respect and should be used to its fullest potential.  Ben went even further with this project and provided the Aquarium Hardgoods grip tape and Aquarium Hardgoods Reggie Fin.  Ok…we must confess we have one hanging in our office, but it’s a nod to the Ambush archive of success in promoting wakeskating.  Our support and passion run deep and our Team Riders; Josh Zentmeyer, Danny Hampson, and Ben Horan.

We hope you get the opportunity to own such a rad piece of wakeskate history. Don’t sleep.  Buy now.

Click for details

Click for details

 Don’t sleep.  Buy the Remote Ben Horan x Ambush LTD 40″ Wakeskate now. Google

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