We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.
For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007. That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate). Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.
We are glad that Smyth was able to lock Vincent down because Vincent’s brand of 100% high speed, raw dog skateboarding will never go stale.
When we heard the Vincent 2 was about to drop we had to get our hands on a pair to test out. We let one of our favorite local rippers, Skyler Clark do the skating and trust us, if you like a solid vulcanized shoe with great feel, grip, and support look no further. The Vincent 2 won’t disappoint.
Warning: These won’t make you skate like Vincent but it’s a great place to start. Vincent 2 in-stock now! Which color will you skate?
The full-length skate video has gone the way of the dodo more or less and without beating a dead horse I’d like to delve ever so lightly into one aspect I miss about full feature videos: the credits or after credits sections. Obviously, the intent of the credits is to acknowledge everyone who made the video possible, but they often serve as a platform for great B-roll footage and music. So, I’d like to take some time and give credit where credit is due for my favorite skate video outros.
Coliseum’s PJ Ladd’s Wonderful Horrible Life (2002)
Every skateboarder has that one video they’ll attribute to making the biggest impression on them. From what they skate, where they skate and even down to what skate shoes they skate. For us old enough, more than likely you’ll remember that one video specifically because you wore the tape down from rewinding it constantly, eventually killing the tape. I believe it’s safe to say for the majority of my peers and I that video was Coliseum Skateshop’s PJ Ladd’s Wonderful Horrible Life. I challenge anyone to name a shop video that has had near the impact of this video. Think about it, breakout parts from future pros; PJ Ladd, Ryan Gallant, and our introduction to the infamous Jereme Rogers. Plain and simple, this video is my generation’s Mouse. This video made me want to skate nothing but éS Accels.
So what about PJ Ladd’s WHL’s credits/outro make it so memorable? Well, mainly it features a lot of shenanigans and still serves as the biggest glimpse into the PJ’s enigmatic life to date. Top it all off with a splash of Britpop and a clip of someone focusing a complete skateboard at a mall shop and you have a real winner. Thanks, PJ. That little blue cassette will forever have a special home in our hearts and VCRs.
Plan B’s Virtual Reality (1993)
Admittedly, I am too young to have seen this video when it came out. However, I was lucky enough to score all four of the original Plan B videos (Questionable, Virtual Reality, Second Hand Smoke and The Revolution) on VHS in the early ’00s. Needless to say, I have spent countless hours carefully dissecting each and every original Plan B video to the point it may be considered unhealthy. A lot of Virtual Reality is burned into my memory; the Blind section, Mike Caroll’s line at the Gold Rail in DC, but I think the credits may take the cake as my favorite ever. The field recording of the homeless man playing “Here comes the sun” is so sick, I can’t write anything about it that would do it justice. Just watch it here:
Antisocial’s Self-Titled Video (2004)
During my more formative years, it seemed as though our neighbors to the North could do no wrong. Canada was setting the benchmark high for skateboard culture. This can be attributed to an output of amazing independent videos and vibrant skate scenes. Side note: they even stealthily snuck in a SOTY award in there, too. When examining early ’00s Canadian skateboarding, please don’t let Mark Appleyard’s accolades overshadow what I believe is an incredibly important shop video. Antisocial’s self-titled video, featured stellar parts from Keegan Sauder, Quinn Starr, and last but not least, a Rick McCrank part that features a couple really underrated switch flips. This video’s music direction really is second to none and I applaud Antisocial for my introduction to the Pogues and Magnolia Electric Co. Here is the credit section to their first video:
P.S. We are really excited to see their new flick come spring ’16.
Matt Creasy and Ryan Dearth’s Rusty Trombone (’02-ish)
More than likely, if you aren’t from the Southeast you probably haven’t seen this video. If you have, well, good on you because it’s a classic. Featuring parts from the likes of Jeremiah Babb, Chris Head, Mike Devine, John Sheffield, Mike Summers, Graham Bickerstaff, and Phil Kent, this video was one of my first glimpses into the driving forces in Atlanta street skating. I’ll never forget buying a copy of Rusty Trombone. I was at a skatepark in Cumming, GA, called “Wicked Grind” when they got a box of copies and an employee immediately put one into the shop’s VCR. Needless to say, I was stoked and bought it then proceeded to watch it countless times. It’ll always be a very important video to me because it made me realize that there are local skateboarders out there making videos and contributing to skateboarding. I always got stoked on the credits because they probably introduced me to Bright Eyes with their track “Let’s Not Shit Ourselves (To Love and to Be Loved)” wrapping up the video.
This video inspired me to skate and film skateboarding with my friends.
Habitat’s Mosaic (2003)
I probably sound like a broken records but I’ll say it one last time…this video is a CLASSIC. I can’t think of a negative thing to say about this video. What isn’t to love? You get aesthetically pleasing art direction plus great music, and let’s not forget about the video’s lineup; Tim O’Connor and Wenning, Fred Gall, Rob Pluhowski, Ed Selego, Kerry Getz, Heath Kirchart, Jason Dill, Pappalardo, Stefan Janoski, Danny Garcia, and our introduction to Danny Renaud (The Dirt) whose part is arguably one of the best from the ’00s.
The credits for Mosaic always stood out with it’s mix of 8 mm footage, VX footage, and still photography. Also, it ends with The Dirt tying a little kid’s shoes, how’s that for heartwarming! Kudos, Habitat. That white VHS cassette is as good as gold to me.
Upon writing this, I’m realizing that almost all of these videos excluding Plan B’s Virtual Reality are from generally the same era. I definitely attribute this to the time of my life when I was the most impressionable and at the time everything seemed incredibly fresh. So a lot of nostalgia is generated when I look back on these segments. Hopefully, skateboarding’s collective attention span isn’t too narrow these days to appreciate the credits!
Before there was a social media marketing team here at Ambush there was the lone wolf of the web, Rhett Whatley, who handled it all himself. Rhett graduated Kennesaw State University with a degree in Marketing while working at the shop (Ambush Board Co.) and our ecommerce companies (BuyWake.com/BuySkateShoes.com/BuySnow.com/CheapSk8Shoes.com). He helped our business establish an online persona and we continue to carry forward that mantle today. We are grateful for all the support and we promise to continue to support him and his music!
In his humble beginnings of sampling and layering beats he was good…I remember thinking, “Dude this is your third track you’ve ever made?” Fast forward and observing from a far, Rhett would lace me up with every mp3 he was making. At one point, I looked in my iTunes library under the folder I made for him and there was over 100 songs equaling 5 hours worth of tracks. Rhett has an extensive background in wakeboarding and competed on The Pro Wake Tour for a few years. I can’t remember the year, but back in the day he won the PWT in Portland. Immersed in wakeboarding his early music could be heard on such wake projects as “The Way” DVD. It’s pretty solid to be a rider in a legit wake video, but to have also done the soundtrack is literally unheard of.
Peep the trailer for “The Way” DVD from 2008 and listen to some of his early mixes:
Both tracks are solid, but you can hear the progression in the second video. We can’t stress enough how stoked we are for Rhett and his passion for making people’s ear holes happy. It is always the people who choose to chase their dreams that make us continue to chase ours.
Below are my top 3 tracks from Daily Bread that can only be found here:
1. We’re talking beat battle tracks like “Badger Killer” (crazy mix with a sample from The Andy Griffin Show)
2. This track “Celebrate” hits close to home as you can hear my daughter doing the intro in the song. I watched him grow up, and I now find my children growing up listening to his music. It’s surreal to say the least.
3. This untitled track is a complete expression of chill mode.
With time comes the ability to hone your craft and Rhett has done that in a big way. Rhett went home every night after work and played music and made beats until the early hours in the morning for years straight. The outcome is a series of heavy tracks that positioned him where he is today with his record label, Philos Records. We hope to hear more from Daily Bread and we promise his SoundCloud is not just bookmarked, but played every day.
Below are the most played tracks here at Ambush Board Co. HQ and seriously some of his best work yet:
1. “Somehow Someday” legitimately went viral…we’re talking over 346,000 plays!
2. “Get Lifted” is the type of track that gives you that stank funk face right off the bat. From the horns to the piano, you’re going to dig on this.
3. Outkast – Roses (Daily Bread Remix) is one of those feel-good tracks that brings back nothing but good memories…like picking up a fresh new Braves “A” hat from Stonecrest Mall.
Quick 8 Q&A with the man himself, Daily Bread aka Rhett Whatley.
DD: My man! Congratulations on all the exposure and the positive vibes the music industry is putting out about you. How are you handling the exposure right now?
DB: Thanks, D. Right now we’re just making moves to keep the hype up with well-thought-out remixes and highly conceptual original releases. I’m doing a ton of crate digging right now, putting together ideas for my next album release. On top of practicing and perfecting the live show, I’m just meeting cool people and stacking inspiration.
DD: Being in an industry with lots of exposure is nothing new for you. Photo shoots, travels, videos…is the music side similar? Does it feel comfortable to you because of your past with wakeboarding?
DB: I guess my past has made certain things more comfortable, like traveling, but all in all it’s hard to say because the two are so different. There are a lot of things I haven’t experienced yet on the music side of things. Being part of the wakeboard industry young and being mentored by guys like Zane Schwenk, Andrew Adkison, and Jeff McKee.
DD: Who locally should we be following? What local artist are you really vibing off of lately?
DB: There’s an MC from Atlanta working with RJD2 called STS. Everyone from Atlanta should put their ears on their new track “Hold On Here It Go.” He calls out some local landmarks in a fashion only an ATLien could do well. Definitely peep The Difference Machine as well, these guys are like Rage Against the Machine and Public Enemy wrapped into one, but not really because they’re on their own shit. I’ve been vibing to Methuzulah and Jarren Benton a lot lately, too.
DD: Your beats totally make all the 2015 Hyperlite videos better. Have you pitched your music to any other wakeboarding companies other than Hyperlite? Any plans in the future for doing more?
DB: It was very cool to see the Hyperlite guys riding and doing product edits to music I had made in my bedroom. I’ve remained friends with Spencer of WIT Productions over the years and supply him with beat and scores when he needs them. He did the Hyperlite videos this last year so, boom! Shout out to Spence.
DD: Let’s get real. I know you have a serious collection of vinyl. How much bigger has it grown since the last time I saw you? Any really good pick ups lately that you would like to share?
DB: Oooh, man. When’s last time you came over? Two or three years back!? (editor’s note: 11 months, HA!) I’d say that my vinyl collection has tripled, maybe even quadrupled since then. It’s gotten kind of bad. Lately, to make room, I’ve been giving stuff away that I know I won’t listen to or use. But, despite this it always seems like the collection is growing. I have them all sorted out by their dominant instruments kind of like a sound library. I got a hold of an white label promo copy of McDonald and Gile’s first and only release. They were part of the original King Crimson line-up and did kind of a side album that absolutely crushed. I’m obsessed with it, you gotta listen to the whole album like you would Pink Floyd’s Dark Side of the Moon. I found a very rare Eddie Bo 45 rpm lately. I’d tell you what it is but then I’d have to kill you because I haven’t used it yet.
DD: Coming from doing social media in the board sports industry, who are some of the groups doing social media correctly in the music industry?
DB: The MadDecent crew kills it on social, they’ve done the best job building their brand and giving it all a cohesive feel. Plus they’re fuckin’ hilarious. Gravitas Records always holds it down well and so does the Superbest Records crew.
DD: Do you still follow wakeboarding in general? Have you seen Mike Dowdy’s Heelside Backside 1080? The game is getting crazy right now.
DB: Man, I feel bad admitting it but I haven’t seen Dowdy’s backside 10 yet. That’s nuts. We couldn’t even do that on the trampoline back in the day. Props to Dowdy and kids like him and Harley who are pushing boat riding. I follow what Justin Lee and Cole are doing on the cable, but other than that I’m a bit distanced. I still get out and take sets when I can though. I have a Slingshot Shredtown and still go hard sometimes. Shouts to Shammy and Phil for the pulls lately.
DD: The ultimate question – Will we see you on a wakeboard this summer? Terminus Wake Park is around the corner and you know you have free sets for life behind our Nautique G21.
DB: Oh, man! Can we do both in one day? You know, old school on a Monday at 8am like we used to? We’ll call up Brett and Brandon Lee, then turn 2015 into 2005 for one day.
Thanks, Rhett, for taking the time to rap with us! It’s always good catching up with family. Any shout outs you would like to give.
Big shouts to Philos Records; my manager and good friend Alvero; the homies Pete, Nick, Katelyn, Phil, Clyde and the whole rest of the East Atlanta team; thanks to Sweet Melissa Records in Marietta, GA for giving me unlimited access to their crates; Glenn & Meagan; also Kim for all the hoop-vid exposure; Chris & James for all the continued support; and my colleague Sean Hance for always being there to bounce ideas off of; can’t forget Ozzy…he just got his graduate degree and that’s crazy inspiring to me; EJ, too, I guess…and Mum. <3 u Mum.
As everyone knows, June 21st is National Go Skateboarding Day. We at Ambush wanted to make sure that this day gets the proper recognition it deserves. And, we wanted to give all skateboarders a day of enjoyment. So, the Ambush crew headed up to Kennesaw Skatepark. Video game booths, misting stations, pizza, and the RedBull MTX truck were just some of the things providing the entertainment that day. Prizes were given out for best tricks and random skateboard trivia questions that were answered. Well, I don’t wanna bore everyone with words, so here is a little montage that recapped the whole day! If you missed it this year well we look forward to seeing you next year!
On Friday June 13th, 2014 we turned 17 years old. If Ambush Board Co. were an individual, we would be able to drive our own car with up to 3 people (under the age of 21, that is) inside of it, but we’d still have to be home by the 12 AM curfew. We would be close to graduating high school and looking for prospective colleges to spend our prime partyin’ days.
But, we’re not just an individual. In our minds we’re a revolutionary business. What have we done in the 17 years of our existence? Here is a brief and very abridged rundown, as told through pictures.
In the late months of 1996 and the beginning of 1997, we were finalizing our first logo.
Original logo ideas – late ’96/early ’97
Our first flyer/advertisement was released to get word out for our opening day.
1st Ambush flyer/advertisement
Friday June 13, 1997 Ambush opens its doors for the first time in a crawl space (a 1,200 sq. ft. shop in Kennesaw, GA).
Original Ambush location
Ambush helps out Fat Mike from NOFX by promoting shows for his band and the bands signed by his label, Fat Wreck Chords.
Ambush owner, Chuck Morrow, with the lead singer of NOFX, Michael Burkett (Fat Mike) in 1998
It was getting a little cramped in our first shop, so in October ’98 we decided to upgrade and moved down the strip into a space almost triple what we started with at 3,500 square feet.
Chuck and GT
One of the first Frequent Buyer cards.
One of the original Frequent Buyer cards
Let’s fast forward a little, but check out all the stuff that happened in between on our timeline!
Ambush Board Co. co-founders (Chuck Morrow, Lee Elliott, and Eric Elliott) are featured in an article in Level X magazine on “the new look of extreme sports business.”
Level X magazine – 2002
BuyWake.com was launched in 2001, but was operating out of the back storage room of the shop. 2 years later, we were able to move into their own warehouse, where all the magic started happening.
2003 – BuyWake.com gets its own space. These are the original team members (L-R: Ryan Kearns, Derek Davis, John Turnbull, Paul Lizon, Cameron McLane, Kit Furderer, and Eric Elliott).
BuyWake.com puts out one of its very first magazine ads.
One of the original BuyWake.com ads – April ’05
Ambush and BuyWake.com host Georgia’s first night pro rail competition, Slider Slam.
Parks Bonifay at the 2004 Slider Slam
Our Skate team poses for a photo session.
2005 Skate Team (L-R: Dustin Hart, Stormy Pruett, Frank Lee, Charles Chatov, JJ Patterson, and Wade Johnson)
Ambush holds its first street contest in the parking lot of the shop.
1st Street Contest – 2005
Crowd shot at the 1st Street Contest
The Liquid Force Slideshow is held in our parking lot.
Ambush hosts the 2006 Liquid Force Slideshow
Ambush owners, Chuck Morrow, Eric Elliott, and Lee Elliott, talk shop with the Marietta Daily Journal about working in a family business.
We are accidentally sent bright red, bejeweled button-ups in an inventory shipment…perfect time for our warehouse guys to have a photo op.
Modeling their bedazzled ensembles (L-R: Billy Witcher, Garrett Bauman, Gary Sargent, Ryan Parks, Jeremy Kline, Nick Bode, Danny Peterson, Kyle McEaddy, Ben Mercer, Cameron McLane, Alamo, Tres Morgan, and Eric Elliott)
In September 2013, Ambush headquarters was relocated to a new pro office space.
Creative & Sales Team along with Chuck Morrow (Founder of Ambush) and Tony Finn (one of the forefathers of wakeboarding and founder and CEO of Liquid Force)
Even though we have made many more memories since 2013, we thought we would share some memorable highlights from our first years in the business. We love what we do and are just as, if not more, excited and motivated than ever. We’re looking forward to seeing what else we can accomplish as we continue to push the progression of Board Sports retail. For our full timeline check out blog.ambushboardco.com/ambush-timeline/
This past Friday was the Element No Board Left Behind event here at Ambush Board Co. If you had an old deck laying around the house, Element was kind enough to bring all there supplies to cut it into a cruiser shape for FREE! Also if you bought an Element deck the day of the event you, received free cruiser wheels and trucks courtesy of Element! Pretty sick deal if you ask me. Sorry for those who missed out.
On the scene hanging out were Element pros Levi Brown and Evan Smith. Big thanks to them for coming to hang out. They are some chill dudes! The Legend himself Donny Barley was on hand as well cutting your boards personally just for you! He did an awesome job. Big thanks to Andy Dicker for providing the entertainment while everyone was getting there decks hooked up! Huge thanks to Element and everyone who came out to get there boards cut. Looking forward to seeing everyone in the future.
Element No Board Left Behind
Element Tour Van
Our Boy Cheese Came out for to Support!
Element’s Andy Running the Show!
Element Pro Levi Brown Cutting out Some Shapes
Element LEGEND Donny Barley Smoothing out Some Edges. So Stoked to See Him Here!
Element Pro Evan Smith Outlining a Cutout
“Let the dizzy kickflip game begin”
“Everyone spin around their boards 10 times and try to kickflip”
Trash Can Full of Cutouts
The Boards Came out SICK!
Evan Smith Signing Some Autographs
Ambush Legend Stormy Pruett Coped that Autographed Freshie for Finley
Piedmont Park will play host to the Red Bull Illume each night from March 20th – 30th from sundown through 11PM. You can catch some world class photos from some of Red Bull’s finest photographers. All of the photos are in big light boxes that are glowing throughout the park. During the opening event, Red Bull skydivers parachuted out of a plane and as soon as they landed all the light boxes lit up. I was able to make it out on opening night to capture the Ambush team riders skating the mini ramp and putting on a show on for the crowd. During their session, some of the Red Bull photographers shot some ill photos with them. After all the madness of skydiving and skateboarding, the Ambush Crew was able to get in the VIP party where all drinks and food were on Red Bull! It was pretty dang sweet. That pretty much sums up the whole night! Here are the photos of what I saw. And, Max made a sick edit of the night too.
Red Bull Skydivers
Skyler 5-oh Fakie
Ambush Team Rider CatNip Blasting Off
The Night is Here
Red Bull Rep Dan enjoying Some Nice Food
Yoder Showing off his VIP Pass
Paulding County Blood is Real Thick
Last photo I remember. Thanks Red Bull for an AWESOME Night
“Being able to collaborate with a group riders [Shredtown] and a company [Slingshot] on the forefront of innovation makes us very proud,” explains Ambush Board Co. Creative Director, Derek Davis. “This project is something special for everyone involved and we hope the few lucky riders who get one will enjoy it as much as we have enjoyed the process of making this collaboration happen.”
Fewer than 20 units are available exclusively at Ambush Board Co., AmbushBoardCo.com, and BuyWake.com in sizes 139 cm and 143 cm, one of which is being reserved for the cross-country Traveling LTD Project in Summer 2014.
For more information on this limited collaboration wakeboard or the Traveling LTD Project, contact Ambush Board Co. at Sales@AmbushBoardCo.com, (770) 406-6568, or visit AmbushBoardCo.com/TravelingLTDProject
About Ambush Board Co.: AMBUSH BOARD CO. is a universally recognized global leader in board sports retail. Founded in 1997 in Kennesaw, Georgia, Ambush is owned and operated by a core group of devoted skaters, wakeboarders, and snowboarders that are deeply invested in the board sports community, and has evolved by staying true to their essential principles of Service, Knowledge, Integrity, Commitment, and Passion. Ambush always has been and always will be unyielding in their collective efforts to push the progression of board sports retail.
This past Saturday we hosted the very first contest, called March Radness, over at the new Kennesaw Skatepark. We had no clue what to expect. We were just hoping for the best and biggest to turn out. I must say it was everything we were wanting and more! People of all age groups were there. Dads competing. Girls competing. Young and old bucks blasting huge airs. Moms and grandmas watching. And, the Vans Tour bus with Tony Alva rolled through. It was great. Doing raffles throughout the day to keep families entertained. Multiple photographers and videographers covering the event. We really couldn’t ask for much more. After that, it was all up to the skating for the rest of the action, which I was able to get plenty of photos of for you guys to check out. Huge thanks to all the sponsors and people that helped make this contest bad ass!
1st Place – Jacob Hayes from Faith Skateshop 2nd Place – Niko Howard
3rd Place – Will Gatewood
1st Place – Gage Gum
2nd Place – Jake Wooten
3rd Place – Racy Corbett
Old Buck with the FS Indy Grab
Ira Canada Smith Grind
Ambush Team Rider Gary Sargent Showing his Mom Some Love
Ambush Team Rider Josh Butler FS Blunt
The Legend Himself: Stormy Pruett Always on the Mic
Atlanta’s Finest: Jeremiah Babb and Jordan Smith Judging the Show
Little Man with a Nosegrab off the Kicker
Ambush Team Rider Mitch Shutters Smith Grind
Hannah Chumley. Even the Ladies were Rippin’!
Army Veteran Slashing the Coping
Vans Tour Bus
Families and Friends Watch as Wes Slashes a Front 5-Oh
We’re pleased to announce that the already-heavy-hitting Ambush Wakeboard Team has added another person to the roster, Corrie Dyer.
Corrie hails from Crossville Tennessee and has made a name for herself over the past five years as one of the top female talents in the deep South. Look out for Corrie this year at a wakepark near you on her 2014 Slingshot Pearl.
Corrie recently participated in a long-distance boat trip down the Mississippi with a handful of other pros. The trip was documented for a wake film dubbed The Voyage by JOA Productions set for a 2014 release.
This video captures Corrie’s easy going attitude as well as her smooth style on a wakeboard. Needless to say, we’re pumped to have Corrie on the team.
Ambush Board Co. is a universally recognized global leader in Board Sports retail. Founded in 1997 in Kennesaw, Georgia, Ambush is owned and operated by a core group of devoted skaters, wakeboarders, and snowboarders who are deeply invested in the Board Sports community, and has evolved by staying true to their essential principles of Service, Knowledge, Integrity, Commitment, and Passion. Ambush always has been and always will be unyielding in their collective efforts to push the progression of Board Sports retail.
Ambush Board Co.
2555 Cobb Place Ln
Kennesaw, GA 30144
Phone: (770) 420-9111
1690 Roberts Blvd, Ste 105
Kennesaw, GA 30144
(800) 408-9945 or (770) 406-6568