Archives for Ambush Board Co

Lakai Vincent 2 with Skyler

We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.

For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007.  That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate).  Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.

Read More >

Credit Where Credit Is Due

The full-length skate video has gone the way of the dodo more or less and without beating a dead horse I’d like to delve ever so lightly into one aspect I miss about full feature videos: the credits or after credits sections.  Obviously, the intent of the credits is to acknowledge everyone who made the video possible, but they often serve as a platform for great B-roll footage and music.  So, I’d like to take some time and give credit where credit is due for my favorite skate video outros.

Coliseum’s PJ Ladd’s Wonderful Horrible Life (2002)

Every skateboarder has that one video they’ll attribute to making the biggest impression on them.  From what they skate, where they skate and even down to what skate shoes they skate.  For us old enough, more than likely you’ll remember that one video specifically because you wore the tape down from rewinding it constantly, eventually killing the tape.  I believe it’s safe to say for the majority of my peers and I that video was Coliseum Skateshop’s PJ Ladd’s Wonderful Horrible Life.  I challenge anyone to name a shop video that has had near the impact of this video.  Think about it, breakout parts from future pros; PJ Ladd, Ryan Gallant, and our introduction to the infamous Jereme Rogers.  Plain and simple, this video is my generation’s Mouse. This video made me want to skate nothing but éS Accels.

Read More >

Daily Bread vs. Rhett Whatley

Rhett Whatley has been mixing music for years.

Before there was a social media marketing team here at Ambush there was the lone wolf of the web, Rhett Whatley, who handled it all himself.  Rhett graduated Kennesaw State University with a degree in Marketing while working at the shop (Ambush Board Co.) and our ecommerce companies (BuyWake.com/BuySkateShoes.com/BuySnow.com/CheapSk8Shoes.com).  He helped our business establish an online persona and we continue to carry forward that mantle today.  We are grateful for all the support and we promise to continue to support him and his music!

Daily Bread

In his humble beginnings of sampling and layering beats he was good…I remember thinking, “Dude this is your third track you’ve ever made?”  Fast forward and observing from a far, Rhett would lace me up with every mp3 he was making.  At one point, I looked in my iTunes library under the folder I made for him and there was over 100 songs equaling 5 hours worth of tracks.  Rhett has an extensive background in wakeboarding and competed on The Pro Wake Tour for a few years.  I can’t remember the year, but back in the day he won the PWT in Portland.  Immersed in wakeboarding his early music could be heard on such wake projects as “The Way” DVD.  It’s pretty solid to be a rider in a legit wake video, but to have also done the soundtrack is literally unheard of.

Read More >

Go Skateboarding Day 2014

17 Years…Where Has the Time Gone?

On Friday June 13th, 2014 we turned 17 years old.  If Ambush Board Co. were an individual, we would be able to drive our own car with up to 3 people (under the age of 21, that is) inside of it, but we’d still have to be home by the 12 AM curfew.  We would be close to graduating high school and looking for prospective colleges to spend our prime partyin’ days.

But, we’re not just an individual.  In our minds we’re a revolutionary business.  What have we done in the 17 years of our existence?  Here is a brief and very abridged rundown, as told through pictures.

1996

In the late months of 1996 and the beginning of 1997, we were finalizing our first logo.

Original Ambush Board Co. Logo Ideas

Original logo ideas – late ’96/early ’97

1997

Our first flyer/advertisement was released to get word out for our opening day.

Read More >

Element No Board Left Behind in Kennesaw, Georgia

This past Friday was the Element No Board Left Behind event here at Ambush Board Co. If you had an old deck laying around the house, Element was kind enough to bring all there supplies to cut it into a cruiser shape for FREE! Also if you bought an Element deck the day of the event you, received free cruiser wheels and trucks courtesy of Element! Pretty sick deal if you ask me. Sorry for those who missed out.

On the scene hanging out were Element pros Levi Brown and Evan Smith. Big thanks to them for coming to hang out. They are some chill dudes! The Legend himself Donny Barley was on hand as well cutting your boards personally just for you! He did an awesome job. Big thanks to Andy Dicker for providing the entertainment while everyone was getting there decks hooked up! Huge thanks to Element and everyone who came out to get there boards cut. Looking forward to seeing everyone in the future.

Read More >

Red Bull Illume – Piedmont Park – Atlanta, Georgia

Piedmont Park will play host to the Red Bull Illume each night from March 20th – 30th from sundown through 11PM. You can catch some world class photos from some of Red Bull’s finest photographers.  All of the photos are in big light boxes that are glowing throughout the park. During the opening event, Red Bull skydivers parachuted out of a plane and as soon as they landed all the light boxes lit up. I was able to make it out on opening night to capture the Ambush team riders skating the mini ramp and putting on a show on for the crowd. During their session, some of the Red Bull photographers shot some ill photos with them. After all the madness of skydiving and skateboarding, the Ambush Crew was able to get in the VIP party where all drinks and food were on Red Bull! It was pretty dang sweet. That pretty much sums up the whole night! Here are the photos of what I saw. And, Max made a sick edit of the night too.

Read More >

Ambush Board Co. and Slingshot Release Limited Edition 2014 Shredtown Wakeboard

KENNESAW, GA(March 27, 2014) – Ambush Board Co., an industry-leading board sports retailer and outfitter based in metro Atlanta, today released an exclusive, limited edition version of Slingshot’s best-selling Shredtown pro model wakeboard. Featuring a unique top sheet graphic drenched in yellow complete with two Ambush stone logos, this wakeboard is truly something special for core Shredtown and Ambush supporters and enthusiasts.

“Being able to collaborate with a group riders [Shredtown] and a company [Slingshot] on the forefront of innovation makes us very proud,” explains Ambush Board Co. Creative Director, Derek Davis. “This project is something special for everyone involved and we hope the few lucky riders who get one will enjoy it as much as we have enjoyed the process of making this collaboration happen.”

Read More >

March Radness Recap

 

This past Saturday we hosted the very first contest, called March Radness, over at the new Kennesaw Skatepark. We had no clue what to expect. We were just hoping for the best and biggest to turn out. I must say it was everything we were wanting and more! People of all age groups were there. Dads competing. Girls competing. Young and old bucks blasting huge airs. Moms and grandmas watching. And, the Vans Tour bus with Tony Alva rolled through. It was great.  Doing raffles throughout the day to keep families entertained. Multiple photographers and videographers covering the event. We really couldn’t ask for much more. After that, it was all up to the skating for the rest of the action, which I was able to get plenty of photos of for you guys to check out. Huge thanks to all the sponsors and people that helped make this contest bad ass!

Read More >

Welcome, Corrie Dyer

We’re pleased to announce that the already-heavy-hitting Ambush Wakeboard Team has added another person to the roster, Corrie Dyer.

Corrie hails from Crossville Tennessee and has made a name for herself over the past five years as one of the top female talents in the deep South. Look out for Corrie this year at a wakepark near you on her 2014 Slingshot Pearl.

Corrie Dyer Ambush Team Rider

Corrie recently participated in a long-distance boat trip down the Mississippi with a handful of other pros. The trip was documented for a wake film dubbed The Voyage by JOA Productions set for a 2014 release.

This video captures Corrie’s easy going attitude as well as her smooth style on a wakeboard. Needless to say, we’re pumped to have Corrie on the team.

Read More >

Last updated by at .