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Amazombie Apocalypse – The Clash Between Amazon and Action Sports

As Jeff Bezos scours the United States looking for a place to plop a second Amazon headquarters, I started thinking of how deeply addicted we as Americans are to Amazon. It started with the seduction of big discounts, intoxicating convenience, and the opportunity to buy anything capitalism has to offer under one domain. Now, Amazon has become the gatekeeper of all that is sold online and the place we as consumers go when we want to do the least amount of shopping and still get the best (at least, we think it’s the best) deal on the planet. I started looking inward as to whether or not Amazon’s outright dominance of all things ecommerce is a good thing for us in the long term. I mean, there’s a reason they call shoppers who buy exclusively on Amazon “Amazombies,” right? Read More >

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