Emerica Made Chapter Two Premiere

 

Anticipation had been building up for two to three years with thoughts of what Emerica’s Made Chapter Two would bring. The excitement managed to keep a steady underlying role throughout the years, but broke through in the newest “The Skateboard Mag” issue with Andrew Reynolds on the cover. The issue contained bittersweet spoilers, but overall it provided stoke and insight to what we can expect from the follow up of the video series “Made” by Jon Miner.

 

Shortly after reading the November ’16 issue, I found out that Ambush and Ruin would be premiering the video at The Plaza Theatre in downtown Atlanta. My buddy Andy and I could not have been more excited. As the days went by, more and more information about the video was slowly beginning to get leaked out, and surprises helped bring the stoke level to new heights.

 

Emerica has made their mark in skateboarding by trying to show it in it’s simplest form. No crazy special effects, no pointless unrelated b-roll, and no ridiculous new age rap songs. Just skateboarding. They get straight to the point giving the viewer just what they want.

 

Safe to say the video did not disappoint. Jon Dickson opened the video with a smoking “welcome to the team” part leading into a Reynolds and Herman shared part. Following were some of Emerica’s Euro crew, riders that I hadn’t ever hear of before, but I am so glad that I learned. There was a classic Jerry Hsu part, and a come back of all come back parts by Kevin “Spanky” Long. Brandon Westgate, Jeremy Leabres, and Leo Romero had a very creative shared part, and Justin “Figgy” Figueroa ended the video with a barrage of gnarliness. Figgy is definitely “SOTY” material. His commitment and fearlessness is true inspiration.

 

The video brought more than just bangers; it also had great variety. From Collin Provost’s hard charging transition influenced style, to Spanky surfing wild steep bank and wall tricks. Also, the soundtrack reminded me a lot of the original “Made”. There was never a point where you felt like it was monotonous. It was interesting to see how Miner has connected the dots. Will he choose to continue the saga or not? Either way, Made Chapter Two in Atlanta was a complete success. Skateboarders of all ages were influenced and inspired, and to me, that is what skate videos are all about.

The video will be available for download on iTunes on Oct. 4!

Go skate!

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