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Ambush Alumni: Juston Tucker

The Ambush family strives to build and cultivate the local community and give people an opportunity to do what they love.  As stated in the previous Ambush Alumni post with Ryan Dearth, we have been so lucky to have such an amazing group of people come through our doors and work with us.  Allow us to introduce another one of them to you!

Juston Tucker

Juston Tucker (right) with fellow Ambush alum, Bobby Sattler (left)

Meet Juston Tucker.  Juston grew up 20 minutes from the shop in the Acworth area, and worked for us between 2000 and 2002.  Shortly after leaving Ambush, Juston moved to California and began working in the marketing deprtment for Podium Distribution.  Podium Distribution, at the time, was the home of DVS, Lakai and Matix.  Juston left marketing and now designs footwear full time.  When asked about how he made the switch from marketing to footwear design Juston said:

“I was working in the marketing department at Podium and one of my good friends was the design director for footwear.  He asked me to help color up some shoes for the season. Everyone really liked my vision, and my approach, so they offered me a full-time footwear job a few months later.”

Since then, Juston has designed shoes for DVS, Lakai and Element.  This has given him the opportunity to work directly with Jeron Wilson, Kerry Getz, Keith Hufnagel, Chico Brenes, and Ibn Jasper.  In 2011, Juston launched Diamond Supply Co. Footwear with Nick Tershay (Owner of Diamond), and is now the Senior Footwear Product Manager there at Diamond.

We asked Juston, out of all the shoes he has worked on, which was his favorite:

“My favorite shoe I’ve worked on, ironcially, was one that never came out…  I was working on the HUF 6 while at DVS back in like ’08-’09.  It was this full air bag, boat shoe inspired runner concept.  Before the sample ever showed up from asia, Keith left DVS to launch his own footwear line (HUF).  Besides that I would say it has to be the Diamond Supply Co. Jasper.  The Jasper is a shoe I worked on with Ibn Jasper, who is part of Kanye West’s creative team DONDA.  Then maybe the Folk Mid which is a new shoe that we released from Diamond just last month.”

 

While working with us Juston made some connections and friendships that will last a lifetime.  During his years at Ambush, Juston met Jim Leatherman.  Juston and Jim teamed up in 2010 to create PORT.  PORT is a boutique-style store in Long Beach, California, that sells the finest in skate/surf lifestyle apparel and accessories.

We wanted to create a store/brand that was just a nice mix of skate/surf lifestyle, no hardgoods, just clothing, and select accessories,” says Juston.

In early 2013, Juston stepped aside and let Jim run the show over at PORT, so that he could focus more on his footwear career and family.

“I owe a lot of my professional success to Ambush; Lee & Eric really opened my eyes to the action sports industry.  I’m very thankful for the opportunity Lee gave me 14 years ago, and all the experiences we shared together.  I was always treated like family.  I’ve never told him, but Chuck also deserves a lot of the credit for my career.  All the business knowledge he taught me when I was just an 18-19-year-old kid and the trust he instilled in me is something I’ve never forgotten.  Knowing the business side of this industry has helped me tremendously throughout my career.  We had a really amazing crew of people working at Ambush during my time there, Bobby, Dearth, Kit, Dennis, Anna…Bobby and Dearth are my two best friends and we have continued to push each other in our careers ever since we left Ambush.”

Juston has come a long way since his Ambush days.  Here is a little advice and his biggest lesson learned since leaving little ole Acworth.

“Follow your dreams, and have fun.  Never burn a bridge, this industry is very small once you are inside of it!”

Thanks, Juston.  Cheers!

Bobby, Juston and Dearth

Juston (middle) and his fellow Ambush Alumni friends, Bobby Sattler (left) and Ryan Dearth (right)

For more of Juston’s work, check out his Tumblr.

Red Bull Illume – Piedmont Park – Atlanta, Georgia

Piedmont Park will play host to the Red Bull Illume each night from March 20th – 30th from sundown through 11PM. You can catch some world class photos from some of Red Bull’s finest photographers.  All of the photos are in big light boxes that are glowing throughout the park. During the opening event, Red Bull skydivers parachuted out of a plane and as soon as they landed all the light boxes lit up. I was able to make it out on opening night to capture the Ambush team riders skating the mini ramp and putting on a show on for the crowd. During their session, some of the Red Bull photographers shot some ill photos with them. After all the madness of skydiving and skateboarding, the Ambush Crew was able to get in the VIP party where all drinks and food were on Red Bull! It was pretty dang sweet. That pretty much sums up the whole night! Here are the photos of what I saw. And, Max made a sick edit of the night too.

The Story

The Categories

Red Bull Skydivers

The Ramp

Skyler 5-oh Fakie

Ambush Team Rider CatNip Blasting Off

Sick Ramp

The Night is Here

Red Bull Rep Dan enjoying Some Nice Food

Yoder Showing off his VIP Pass

Paulding County Blood is Real Thick

Last photo I remember. Thanks Red Bull for an AWESOME Night

 

VIDEO RECAP:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Alpinestars Spring Break Giveaway

Win the ultimate Spring Break prize pack courtesy of Alpinestars and the Atlanta wakeboard shop, Ambush Boarding Co. If you can’t load and release like Palma just yet well… at least you can look like him. May the odds be ever in your favor.

Click here to sign up.

Click to enter.

Click here or tap the image to sign up^

The Slingshot Space Pickle

You’ve never seen a board like the Space Pickle.  An all new ultra-wide thumb tail design that’s sure to take your wave riding to the next level.

“We’ve been having a lot of fun with the Space Pickle this year.” Slingshot explains. “Obviously it’s great in the surf, but the guys have really been crushing it behind the boat. It’s a blast.”

Check out the Space Pickle in action behind the boat. If you’re looking for a low impact, fun way to work your lower and upper body…then look no further.

Stop by the shop and see what the Slingshot Space Pickle is all about. For pricing, availability, paddle sizing and more, give us a call at 770-420-9111.

Call 770-420-911 for details

Chasing Mavericks | FREE Prescreening

Action sports themed blockbusters have become a staple in Hollywood. Over the past twenty years, feature films like Point Break and Blue Crush have given audiences an inside glimpse into the world of surfing. Well, at least how Hollywood portrays it anyway. Next in line is Chasing Mavericks, a movie based on the life of surfer Jay Moriarity and his quest to surf America’s most dangerous wave. The movie, due out October 26, features Hollywood heavyweights like Gerard Butler and Elisabeth Shue.

A prescreening for Chasing Mavericks is scheduled for Tuesday, Oct. 23 in Atlantic Station and we have free passes. All you have to do is go to this website and enter code AMBUSHBXN4. Each user may download two passes and availability is first-come-first-serve. Don’t sleep and reserve your tickets now.

Chasing Mavericks Ambush Boarding Co.

Once again, get your free pass here: http://www.gofobo.com/rsvp

Password: AMBUSHBXN4

For questions call the shop at 770-420-9111.

 

AmbushBoardCo

 

 

Ambush Turns 15

Ambush Boarding Co. is about to celebrate its 15th Anniversary.  In observation of the last decade and a half, let’s take a look back and see just how long 15 years really is:

When Ambush opened in June of 1997, Bill Clinton was president, Ally McBeal and Dawson’s Creek were considered great television, Michael Jordan just won his fifth of six NBA championships, and Titanic won Best Picture.

In 1997, only 18% of households had the internet.  As of 2010, over 80% are online (the other 20% live in caves).  Similarly, only 18% of the U.S. population had cell phones in 1997.  That figure is now upwards of 97%.  S#!t, nearly 60% of cell phones now have the internet.  In 1997, text messaging didn’t exist, Google was still a research project, and a gallon of gas cost $1.20 on average.

Myspace (founded 2003), Facebook (2004), YouTube (2005), Twitter (2006), and Instagram (2010) weren’t even invented yet.  Neither was Circa (founded 1999), Lakai (1999), Enjoi (2000), Baker (2000), Krew (2002), or Fallen (2003).

The most popular, and now defunct, brands from that era were A-Team, Silverstar, World Industries, Maple, and 101.  Wakeboards didn’t have bindings (they had sandals), wakeskates and wakesurfers didn’t exist, and puffy shoes with painters jeans were all the rage.  In 1997, Ambush sold more CDs than skateboards.

We’ve come a long way since our humble beginnings and we’ve had a lot of fun in the process.

So, now that you’ve had a brief history lesson, commemorate this milestone with us.  On June 15th, we’ll be celebrating 15 years of Ambush Boarding Co.  Throughout the day, Ambush will be offering 15% off everything in the store, a Skullcandy DJ will be mixing out of the Red Bull MXT Urban Assault truck, there will be free food and drink, tons of giveaways, and some ledges and rails for you to jam on.  A private party will follow the event.

Thank you for all your support.

Innovation Over Satiation

“There are no dreams too large, no innovation unimaginable, and no frontiers beyond our reach.” – John S. Herrington

We all want to be innovators. We all want to make a difference in the world. We all want to invent the next thing, perform a new trick, advance a new style, or turn a head in our direction. We all want to push forward and be remembered. We all want to progress.

The only thing is: being an innovator is extremely difficult. Mediocre people are always trying to convince you that you can’t. Jealous people will to tell you why you won’t. The masses will ridicule your ideas and say they will never work.

But everything’s been done before. Wrong.

ABD. This spot is shut down. Really?

That trick is impossible. Why?

Dream big and you will not only progress in your own life, you will uplift other lives as well. Consider these advancements in skateboarding, snowboarding, and surfing. Without these innovations, the sports would never have gotten to where they are. And you may not have been able to enjoy them to the level you have become accustomed to.

Wherever you are and whatever you do, thank an innovator for bringing it to you.

The Ollie – you can thank Alan Gelfand and Rodney Mullen for taking skateboarding to new heights.

The ThrusterSimon Anderson revolutionized surfing with his three fin setup. Stability + drive = surfing progression.

Rocker/Reverse Camber Snowboards – whether you believe the first rocker/reverse camber snowboard was the Lib Tech Skate Banana or invented by some snowboard guru in 1986, there is no doubt the shape changed the way you ride a snowboard.

Skate Shoes – the Van Doren family brought grip, board feel, heel protection to skateboarding footwear.

 

Surf Forecasting – how did we every know where and when a swell would hit before the late Sean Collins?

You Tube – nothing has pushed performance faster than 10,000,000 skaters, snowboarders, surfers posting their talents for all to see.

Black Friday Sale

A couple of my friends are leaving their respective Thanksgiving celebrations early to camp out at Best Buy for some ultra cheap TV. They are spending their turkey day not with family…but in a parking lot. Why? To save money.

We are a little more sane here at Ambush. We are having a nice little Black Friday Sale where you can save a bunch of money. But…we won’t make you stand in line for hours and get trampled by the big box barbarians. This sale is for everyone and it lasts all day.

$100 off any 2012 complete snowboard (board, boot, and binding)

$20 off any complete skateboard

Buy one get one 50% off on all clothing (of equal or lesser value)

And, for those of you who like to get up early, take an extra 10% off from 7 am – 10 am.

Happy Thanksgiving.

How Old Are Your Heroes?

 

You are going to die! That’s a fact. It happens to all of us. We get older, lose a step or two, and then fade into oblivion. Hopefully, while you were able-bodied, you made an impact on skateboarding, snowboarding, surfing or wakeboarding. These folks below definitely did (and continue to this day). So, next time you think you are old and washed up, think of this: These guys are still killing it…

 

 

Tony Hawk (Age 43)

Eric Koston (Age 36)

Tony Alva (Age 54)

Kelly Slater (Age 39)

Jake Burton Carpenter (Age 57)

Sunny Garcia (Age 41)

Christian Hosoi (Age 44)

Steve Caballero (Age 47)

Jamie Thomas (Age 37)

Gerry Lopez (Age 63)

Stormy Pruett (Old as F#<K)

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