2016 Snow Product Preview – AmbushBoardCo.

Temperatures are slowly dropping.  Football is back in full swing on the television.  It’s time to start thinking about booking an epic snowboarding trip for you and your buddies to take this winter while airfare is still cheap.  The mountain is calling.  We know you’ve got the itch!

Here is our list of items we’ve got coming in that you should keep an eye out for this season as you start thinking about updating your gear.  Consider this our version of the FBI’s “Most Wanted” list for slaying the mountain this year.  Check it out:

  1. Stomp Pads

Let’s face it, nobody wants to be the Jabroni holding up the lift line because you just had a garage sale getting off at the top.

Lift Jabroni

Save yourself the embarrassment and pick up a proper stomp pad.  We have fresh ones from your favorite brands like Burton, Volcom, Lib Tech, and Dakine…or from your new favorite stomp pad brand – Crab Grab.

Crab Grab

@crabgrab (Instagram)

Their sh*t is bananas!  Join the revolution against slippage and get one for your snowboard.

  1. Socks

For the love of God, please throw away those cotton tube socks you keep next to your bed for…um…riding?  Seriously, don’t ride in cotton socks.   Unless you’re cool with your feet feeling like this while snowboarding:

The Shining

Like stomp pads, we’ve got a good range of options from different brands – click here.

But, let’s highlight the hottest selling brand with the sickest prints/colors to choose from – Stance.  This brand has been blowing up over the past couple of years.  First in skate, then in snow, now they’re making high-performance socks for basketball and golf!  Stance is a definite winner in our book.

Be kind to your feet and give Stance socks a serious look this season.  New styles for 2016 will be dropping on the site any day now!

  1. Helmets

Head protection while snowboarding has become more of the norm these days.  If you’re not already wearing one, you’re probably the odd man out on the hill.

Keep your eyes peeled for classic styles like the Rodan, Griffon, or Talan from Anon or the Pivot, Maze, or Gage from Smith.

This is something that I’m definitely going to add to my gear bag this season, just make sure you get the proper size for your head to avoid that dreaded “gaper gap” between your goggles and your helmet.

Gaper Gap

No one is going to want to share an après-ski brewski with you if you’re rocking an obnoxious gaper gap.  Plus…that makes for a wicked tan line on your forehead that is going to be hard to explain.

This is what a correct fit should look like:

Proper Goggle Helmet Fit

  1. Outerwear

Here’s the fun part: you get to put together the sickest Jacket/Pant combo you can possibly find and pray, pray that you don’t run into your outerwear twin on the mountain.

If you spot them and have to cross paths, just play it cool like Tom Cruise in Top Gun…you’ll always get the girl – haha.

She's Lost It

For 2016, there are still a lot of good-looking earth tones in most of the outerwear.  We aren’t going to look like a bunch of highlighters out on snowboards like we did back in 2008 with all those crazy 80s neon colors, but there is something for everyone if that’s still your thing.

You can’t go wrong with a time-tested and proven SMARTY Form Jacket or SMARTY Cargo Pant from 686.

686 Smarty Graphic

Every SMARTY product, both jackets and pants, comes with a removable liner you can leave in or take, making them perfect for any riding condition.

  1. Bindings

2016 Union Force– This bad boy has been in Union’s line for 11 tears strong now…for a reason.

It’s the binding that help put Union on the map and has withstood the tests of time.  Coming in at $219.99, the Union Force offers a huge bang for your buck, with its low profile, lightweight metal construction, and lifetime warranty on the baseplate.  The Force is solid for any style of riding – groomers, park, or backcountry.

16 Union Force

Homerun here, get you a pair in either Black, if you want to fly under the radar, or go with Orange if you want some pop.  Hell, go halfsies with a buddy and each of you swap one binding to get a unique Black and Orange combo!  Union Bindings never disappoint.

2016 Flow Nexus Binding – Another binding to hone in on would be the Flow Nexus.  It packs a heavy punch and is loaded with tons of great features.

2016 Flow Nexus

It offers lightweight construction, canted foot beds to help relieve stress off your knees and ankles, it’s perfect for any type of riding, and features Flow’s original rear entry design that’s made the brand stand apart from everyone else and made a name for the company.

The rear entry system makes these bindings incredibly easy to get in or out of on the fly without having to sit down every time you.

Don’t like rear entry?  Not a problem .  Flow’s new ratchet system allows you to run this binding as a rear-entry binding or traditional entry where you ratchet down the straps before each use.  Versatility is key!

Be sure to check out ALL the new Flow Bindings for 2016

  1. Goggles

Goggles should always be about function and fit, but…if you know what you like/need, you can turn this into a complimentary item that references to your outerwear selection.

We will have TONS of great goggles from top brands like Anon, Smith, Dragon, Spy, VonZipper, and Electric to name a few, but keep an eye out for Oakley’s PRIZM Goggles for 2016.

16 Oakley PRIZM Goggles

Total game-changer…Oakley says, “You will never see snow the same again.” See what they mean by watching this: Oakley Prizm Snow Goggle Video.  PRIZM Technology allows you to shred in practically any light condition without having to change lenses at all.  Killer.

The PRIZM lens is designed to pick up every detail and contrast on the mountain, allowing you to navigate trails, groomers, or the backcountry…and keeping you from getting gobbled up by the Snow Yeti from that Ski Free computer game.  I hated that guy.

Ski Free Yeti

Play Ski Free Online – Click Here

We’ll have PRIZM goggles coming in the Airbreak, Flight Deck, Flight Deck XM, Canopy, A-Frame, and Crowbar styles.  They’ll be online for purchase any day now – Oakley Prizm.

  1. Boots

ThirtyTwo Light JP Boot – Every year, ThirtyTwo releases stellar boots into the market that have the perfect blend of classic styling and a twist of something unique.  The “Light  JP” boot is a prime example of that.

16 32 Light JP

Quite easily the lightest boots on the market, these bad boys are slick.  The Articulated Cuff and one-to-one lasting on these boots give you a ton of mobility without being bulky.  And, ultimately shedding extra weight down to the bare essentials, these snowboard boots give you everything you need and nothing you don’t.

JP Walker’s pro model boot is ready for anything you throw at it and for a great price, too.

  1. Snowboards

Arbor Westmark Rocker Snowboard – We’re bringing Arbor snowboards back on board this year and couldn’t be more excited about it.  They’ve always had a compelling and very Eco-friendly story as a snowboarding company, and we respect that.  These guys know what’s up when it comes to making solid boards.

A board we’d like to highlight is a multiple Good Wood award winner called the Westmark Rocker – check it out:

16 Arbor Westmark Rocker

This is a true all-terrain slayer.  It’s got enough flex for endless butters and stylish jibbin’, but enough bite to bomb any hill or charge anything at higher speeds without losing stability.  That’s what I’m talking about, all thanks to Arbor’s Grip Tech contact points for that added bite while carving around.  Oh, yeah…it also comes with a 3-year warranty.  Let me say that again, a 3-YEAR WARRANTY.  We love it!

Lib Tech Hot Knife fundaMENTAL Snowboard – Okay…unless you’ve been living under a rock, you have heard of Lib Tech’s Banana Technology.  It changed the snow industry by featuring a counter-culture REVERSE CAMBER or what we now call “rocker” profile.

16 Lib Tech Hot Knife FM

Rocker is keeping the snowboard industry thriving by making it easier for new riders to learn.  For more seasoned riders, brands like Lib Tech are blending traditional camber profiles with rocker profiles to get the best of both worlds.  Playful flex when you need it…combined with unrelenting grip for power carves.

16 Hot Knife C3 Tech Graph

C3-Tech is what Lib Tech calls this blended profile found in the “Hot Knife” model.  Camber from your bindings to the tip and tail of the board and the perfect amount of rocker between your bindings gives you a playful board.

Add a Hot Knife to your quiver and see what it feels like to shred on easily one of the most versatile boards on the market for intermediate to advanced riders.  You’ll thank us later.  This is one of the hottest boards out on the market right now…landing at our #1 slot!

There you have it, a quick rundown of our Most Wanted Items for 2016.  We’re stoked for the season to get started just like you are!

Look through your gear bag tonight to see what needs upgrading and snag it while it’s fresh on your mind – has got you covered.

Here’s to an EPIC season!

2015 Snow Preview with Ambush Board Co.

Well here we go again.  It’s the beginning of August and we are already talking about snowboarding and what’s new in the snowboard game for 2015.  Crazy to think that all the hot new gear starts arriving at the tail end of the summer, but that’s so we can have exactly what you’ve been looking for in time for the holidays and your snow trips.  With some pretty profound advancements in snowboarding technology from Magne-Traction to tech outerwear, what do you think is the hot new thing this year is going to be?  To get you in the mood here are some hand-selected items that we have coming that will only enhance your snowboarding experience.


Here are two boards you really want to keep in mind for this year.

2015 Lib Tech TRS XC2 is an all-mountain killer!  A new formula of C2 with a shorter, but aggressive Banana rocker combined with cambers that sit more underfoot.   Camber Banana Tech & Magne-Traction…yes, please!

2015 TRS XC2 BTX

2015 TRS XC2 BTX

2015 Never Summer Ripsaw with CR technology is  one to keep your eye on.   Never Summer has this new CR Technology that features amplified camber areas that are longer and deeper than their traditional Rocker Camber (RC) boards.  True twin tip with crazy pop!

2015 Never Summer CR

2015 Never Summer CR

Read More

Red Bull Illume – Piedmont Park – Atlanta, Georgia

Piedmont Park will play host to the Red Bull Illume each night from March 20th – 30th from sundown through 11PM. You can catch some world class photos from some of Red Bull’s finest photographers.  All of the photos are in big light boxes that are glowing throughout the park. During the opening event, Red Bull skydivers parachuted out of a plane and as soon as they landed all the light boxes lit up. I was able to make it out on opening night to capture the Ambush team riders skating the mini ramp and putting on a show on for the crowd. During their session, some of the Red Bull photographers shot some ill photos with them. After all the madness of skydiving and skateboarding, the Ambush Crew was able to get in the VIP party where all drinks and food were on Red Bull! It was pretty dang sweet. That pretty much sums up the whole night! Here are the photos of what I saw. And, Max made a sick edit of the night too.

The Story

The Categories

Red Bull Skydivers

The Ramp

Skyler 5-oh Fakie

Ambush Team Rider CatNip Blasting Off

Sick Ramp

The Night is Here

Red Bull Rep Dan enjoying Some Nice Food

Yoder Showing off his VIP Pass

Paulding County Blood is Real Thick

Last photo I remember. Thanks Red Bull for an AWESOME Night



















Shredacation at Park City with Cole Vanhof and Nick Gaddy

Our very own Cole Vanhoff recently spent a couple days out in Park City with Ambush Alum, Nick Gaddy, to get out of the South and do some snowboarding. Mission: accomplished.

Watch Cole’s edit below and make sure you get at him on Insragram @colevanhof

Meet the entire Ambush shop crew

Cataloochee Field Trip 2014

It’s rare to be at Cataloochee Ski Resort on a sunny bluebird day without the snow cannons blaring. Needless to say we mounted up the GoPro took full advantage.

Riders include Lane Jordan, Lee Elliott, Eric Jefferson, Cole Vanhoff, and Wes Lembo.

Fresh wax leads to better tracks!

Shaun White Lands Double Cork 1440

Shawn White recently unveiled a new trick dubbed “The Gold Snatcher” aka double cork 1440. Watch Shaun land the trick for the first time at a private halfpipe in Perisher, Australia, crawling with GoPro Hero 3s.

Fresh Wax Leads to Better Tracks

We’ve all experienced it. You’re at the top of the mountain with all of your buddies when someone yells out “Hey! Let’s all race to the bottom!”. All of you start talking trash about who is going to be first down the mountain as you line up and get ready for take off. Soon after, you realize it won’t be you that comes in first.

Don’t be that guy. Blow past your friends by keeping your board waxed and tuned to perfection. You know what they say; fresh wax leads to better tracks. Or, a smooth base wins the race. Or, an edge like a razor cuts like a laser. Actually, nobody says that crap. But, everyone agrees that a good wax and tune goes a long way towards making your day on the mountain rad.

We at Ambush have a killer back shop that can take care of all of your waxing and tuning needs. And, we can dial in your board while you wait in most cases. Come check us out before your next trip.


Ambush has the Best Waxing/Tuning in the Southeast

Ambush has the Best Waxing/Tuning in the Southeast

Snowboard Outerwear Tech Guide

Snowboarding can take place in some of the gnarliest conditions on the planet. If you want to ride for hours on end in high altitudes, extreme cold, wind, snow, sleet, or rain, you gotta have the gear to go with it. Even on good weather, blue bird days, its imperative that you have outerwear that will keep you warm and dry. In most cases, the fun you have on the mountain depends on it.

Let’s face it; outerwear is confusing. I constantly hear questions like “what size should I wear”, “what waterproofing rating do I need?”, “what does breathability mean?”, “is this really going to keep me warm”, or my favorite “can’t I just Scotchguard my jeans or wear my jogging pants?”.

All of these questions are valid and need to be addressed in order to outfit your body correctly for the mountain. So, we at Ambush created this nice little outerwear tech sheet just for you. Peep the info:

Mens Outerwear Tech Guide

Mens Outerwear Tech Guide

Women's and Kid's Outerwear Tech Guide

Women’s and Kid’s Outerwear Tech Guide

We are committed to answering all of your snowboarding questions. If you don’t find the answers here, or if you would like further explanation, simply call us at 800-408-9945 or drop by the shop.

Nike Snowboarding Never Not Premiere

Nike Snowboarding rolled out the red carpet last night for the Southeast premiere of Never Not. The shop took on a movie theater like vibe complete with a popcorn machine, candy, and of course, Never Not.

The two part feature film from was an epic journey through all things snowboarding. Part One focused on the gnarly. Nike snowboarding riders Jed Anderson, Sage Kotsenburg, Halldor Helgason, Nicolas Muller, Justin Benee, and about a half dozen more melted snow with some of the most intense backcountry, street, and park riding ever caught on camera. Part Two illustrated the dichotomy between contest riding and free riding. The former being a training intensive, injury riddled voyage to the deepest emotions victory and defeat can conjure up. The latter presenting snowboarding as a soulful pursuit of ultimate happiness. Simply put, Never Not is snowboarding and snowboarding is exactly what you want it to be.

I won’t put any footage of the video in here, but I strongly urge you to download both Part 1 and Part 2 now. Your life will be better for it. Instead, check the photos from last night’s party.


Rolling out the Red Carpet

Rolling out the Red Carpet


Never Not Enough Candy and Freebies

Never Not Enough Candy and Freebies

Jake Got His Popcorn On

Jake Got His Popcorn On


Good Times

Good Times

Movie Goers

Movie Goers


Friday Night at the Movies

Friday Night at the Movies

Jed Anderson and Nike’s Never Not

A new trend in skateboarding is upon us.  The cliché term “hipster skateboarder” has come to fruition.  Most skateboarders cringe just thinking about what that term means.  What is a hipster skateboarder you ask?  You can see them from a mile away;  tight pants cuffed a good bit above the ankles, some sort of ironic shirt, slicked back hair, some weird shoes, these are some of many characteristics that make up a hipster skateboarder.  When imagining the term the first couple names that come to mind would be Austyn Gillette and Dylan Reider.

While trolling the internet the other day I passed by an unfamiliar name, so of course I had to check it out.  What was brought to my eyes was yet another hipster skateboarder by the name of Jed Anderson.  Jed is Canadian and seems to have spent his fair share of time in New York City.  His wardrobe caught my eyes first, but what followed was an extremely unique trick selection paired with a style that was effortless and carried no hint of being forced or faked.  I really liked the first clip I found of Jed, which lead me to seek more.

When I googled his name something very unexpected appeared.  Turns out the same Jed Anderson I had seen shredding the streets of New York doubled as a professional snowboarder.  Jed Anderson isn’t just any pro snowboarder, but a true innovator of style and street terrain snowboarding.  Jed just dropped a new snowboard video part for Nike Snowboarding, and it is nuts.

Jed’s Skate Footage

Jed’s Never Not Part


We are actually having a premiere for Nike Snowboarding’s newest video Never Not in the store on October 11th.  The video starts at 7 P.M.  If the rest of the video is anything like Jed’s part, you may want to show up and see the gnarliness for yourself.

NeverNot Ambush Premier Flyer


For more details call us at 770-420-9111.

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