Skate

March Radness 2015

 

Spring is upon us. The cold weather will move out and the sun will start to shine brightly on Swift-Cantrell Skatepark. Then, its Radness time.

March Radness 2015

 

March Radness 2015 is set for March 21st at the Swift-Cantrell skatepark. The event will be broken down into two divisions: Street and Pool. The winner of each division will win $250 in cash along with a grip of prizes. Second and third place will win a bunch of prizes too.

The contest entry fee is $15 per division (which includes a free contest tee shirt). Space is limited to 80 skaters for the Street division and 40 skaters for the Pool division. Registration is open now at Ambush. Sign up in advance to secure a spot in the contest as it will fill up fast.

The Street division will start at 10:00 am. Check-in begins at 9:00 am. The Pool division will start at the conclusion of the street contest.

Street Contest Format:
80 skaters max. Jam session format for prelims and semi-finals. Jams are 4 minutes in length. The top skater from each jam moves on to the next round. Individual skate for the finals. Each finalist will get two 1-minute runs (alternating in between skaters).

Pool Contest Format:
40 skaters max. Prelims and semi-finals feature four skaters per heat. Each skater gets two 45-second runs (alternating between skaters). The top skate from each heat moves on to the next round. The finals pits the top two skaters going head to head for 10 minutes (alternating between skaters).

 

Check the video from last year’s March Radness:

2015: Year of the Yeto

Tum Yeto

Unless you have been living under a rock for the past year, it is no surprise that TumYeto, home to Toy Machine, Foundation, Dekline, and more, is quickly staking its claim as one of the most popular skateboard related distributors. With the addition of Habitat Skateboards last year and recent acquisition of Alien Workshop, Tum Yeto has stepped in to carry on the legacy of core skateboarding. These new additions to the Tum Yeto camp may catch you off guard, but once the dust settles it all makes sense. From the top of the food chain down to the entry-level employee, Tum Yeto is truly owned and operated by skateboarders.

While the staple brands like Toy Machine continue on their path of awesomeness, not more than a couple of years ago Dekline Footwear was hardly even on anyone’s radar. Since then, Dekline has gone through some serious roster changes and emerged as one of the top selling footwear brands not backed by big industry money. We asked Tum Yeto team manager Mike Sinclair, in his opinion, why Dekline has become a household name as of late.

Mike Sinclair, Tum Yeto TM

Mike Sinclair, Tum Yeto TM

“I think there are a few things that attract skateboarders to Dekline.  One is the team, two is the price, and three, it’s an alternative to what is predominantly out there right now… The Dekline team is more a crew of friends than a picked team… We don’t claim to be bigger or better than anyone.  We are just doing what we all love and are stoked to still be able to do it.”

We couldn’t agree more.  Dekline is core skateboarding.  While other brands have teams that resemble All-Star rosters, Dekline’s team gives you an opportunity to relate and imagine yourself out there doing the same thing.  Don’t take that wrong, Dekline’s team is jam packed with some heavy hitters, such as Blake Carpenter, Dakota Servold, and Matt Bennett.

Tum Yeto continues to kill it on their social media accounts, like Instagram, Facebook and Twitter. By following @tumyeto people from all over the world get a unique glimpse at what it is like to be in the van and on the session with riders from their favorite Yeto brands.  We talked to Tyler Culbertson, Tum Yeto Social Media Manager, about his approach to social media.

Tyler Culbertson, Tum Yeto Social Media Manager

Tyler Culbertson, Tum Yeto Social Media Manager

“A social media manager’s job cannot be done properly between the hours of 9-5.  It is a 24/7 commitment.  To connect with as many fans as posisble, I put a huge effort into carving out blocks of time throughout the day and night to reply to fans on Twitter, like/comment on photos through brand specific hashtags on Instagram and reply to direct messages.”

Not only is their performance of relating and responding to their fan base spectacular, but they also raise the bar when it comes to maintaining relationships with the shops that carry their products to help promote local skateboarders that fit the Tum Yeto mold.  The most effective way they do this is through a program created by Tyler called the Foundation Secret Society, or FSS.

“The ultimate goal with the Foundation Secret Society is to help grow and celebrate the local skate scene for independently owned skateshops.  The FSS promotes unique opportunities for everyone involved with the program, including the shop, local skate scene, FSS members, and their filmers and photographers.  They all now have a stronger connection with Foundation.  The relationships and friendships created through the Foundation Secret Society are definitely the raddest things to develop from the program.”

A good example of how the FSS works would be our very own Zeke Logan collaboration.  He rides for Foundation and through the FSS, we were able to collaborate with Foundation and create an Ambush branded Foundation board.

Ambush x Foundation Collab Deck

Ambush x Foundation Collab Deck

Check out more Foundation Secret Society radness here.

The underlying theme to Tum Yeto’s recent success can be contributed to the fact that they are real skateboarders, running a skateboard company, that truly cares about skateboarding.  This is also makes the latest additions of Alien and Habitat a perfect fit.  Tum Yeto has set themselves up for a fail-proof year.  According to some sources, 2015 might provide us with a Dakota Servold or James Hardy Dekline pro model shoe, an all inclusive Tum Yeto super tour, and maybe even a new Toy Machine or Foundation video.  You’ll just have to wait and see.

Wednesday with Wes: Switch Varial Heelflips w/ Wes Lembo

Tighten up your man bun and get your learn on with Wes and his infamous Switch Varial Heelflip.

Game of Skate 21

“The best part about Game of Skate is getting the community together for a fun day of skateboarding”.

– Stormy Pruett

 

Yep. That’s what Game of Skate is all about. Twenty-one times we have amassed the local skate scene into the Ambush parking lot in an effort to bring everyone together for a friendly competition. Sure, this one was a little smaller than some of the other Games of Skate in the past. But, the vibe was one of the best. Those that came were there for the skateboarding, camaraderie, and, of course, to see who can dominate the flat ground. And, the one thing that was proven throughout the day is that everyone has been getting really, really good at skateboarding.

 

Read More

Ambush Alumni: Bobby Sattler

Our latest installment of the Ambush Alumni series features Bobby Sattler.  Bobby, just like many of our esteemed alumni, started as your average shop rat gripping boards and vacuuming floors.  Bobby was with us for 4 years, from 2000 to 2004.  From the beginning, Bobby had a knack for graphics and design.  This began in a high school class where he had access to a lab full of G4 Macs, which is impressive for any public school, especially back then.  After graduating high school and taking a semester off to enjoy himself, Bobby found himself enrolled in school again at North Metro Tech (now part of Chattahoochee Tech) for Visual Communications-Print Design Specification.

“After I started college, Chuck (the owner of Ambush) presented an amazing opportunity to me.  One I’m forever grateful for.  The offer was to work on all the graphics for the boards, tees and events and the BuyWake stuff, which had recently launched, while also working the warehouse side with Eric, receiving and entering inventory and making deliveries to the two shops (Kennesaw and Gwinnett).  That was such an invaluable time and experience for me—to be able to go to college for design and work as a graphic designer for Ambush at the same time.”

Bobby Night Life

Pictured Left to Right: Bobby, Anna McFarland, Lee Elliott, Juston Tucker, and Kit Furderer

Read More

Linked by Ink: The Ambush x Skinwerks Collab

Craig Foster

Craig Foster

Skateboarding, tattoos, and art have been culturally forged together through decades of avant garde contrarianism, a blunt questioning of societal norms, and a passion for personal expression. The relationship between skateboarding and tattoos can be seen everywhere from board graphics to the amount of ink on the archetypal skater’s body. As skateboarding, art, and tattoos weave in and out of each other’s existence they leave lasting impressions on one another. In Atlanta, none have done that more than Ambush Board Co., Craig Foster, Jules Woods, and Skinwerks Tattoo.

Read More

2014 Street League Atlanta Pro Demo at Kennesaw Skatepark

This past Saturday, September 13th, 2014, the Kennesaw Skatepark hosted its very first Street League event.  Street League was kind enough to send out 4 of their top Pro’s, including Paul Rodriguez, Ishod Wair, Tom Asta and Chaz Ortiz, to come and put on a demo for the local crowd.  Oh, and our boy Justin Brock was out there having fun too! Watching these guys on TV is one thing, but witnessing their talent in person is jaw-dropping.  Big thanks to Street League, Cricket Wireless and the Kennesaw Skatepark for making this all happen!  Check out some photos and our recap video filmed by Matt Mazza.

Ambush Alumni: Juston Tucker

The Ambush family strives to build and cultivate the local community and give people an opportunity to do what they love.  As stated in the previous Ambush Alumni post with Ryan Dearth, we have been so lucky to have such an amazing group of people come through our doors and work with us.  Allow us to introduce another one of them to you!

Juston Tucker

Juston Tucker (right) with fellow Ambush alum, Bobby Sattler (left)

Meet Juston Tucker.  Juston grew up 20 minutes from the shop in the Acworth area, and worked for us between 2000 and 2002.  Shortly after leaving Ambush, Juston moved to California and began working in the marketing deprtment for Podium Distribution.  Podium Distribution, at the time, was the home of DVS, Lakai and Matix.  Juston left marketing and now designs footwear full time.  When asked about how he made the switch from marketing to footwear design Juston said:

“I was working in the marketing department at Podium and one of my good friends was the design director for footwear.  He asked me to help color up some shoes for the season. Everyone really liked my vision, and my approach, so they offered me a full-time footwear job a few months later.”

Read More

Ambush Alumni: Ryan Dearth

Since opening our doors in 1997, we have been blessed with a revolving door of badass staff.  While some have stayed to push Ambush further in its evolution and to help cultivate the next group of young up-and-comers, others have gone out on their own and accomplished some pretty rad sh!t.   This is an ode to those who used Ambush as their career launch pad.  Whether you recognize them or not, their presence was highly valued during their time spent at Ambush…and we’re hyped that these guys are out there making moves and doing big things.

DVS Skateboarding Filmer

Ryan Dearth grew up skateboarding and filming his friends here in the Atlanta area.  He started working at Ambush in 1999, when the store was still located in the shopping center across the street from its current location, right next to Sidelines and whatever that laser tag joint was called at the time.  After his time at Ambush and years spent filming and submitting footage to 411VM and ON Video, Ryan left Georgia for sunny California.  Using some of the connections he made from working at the shop and sending in his footage, Dearth had gotten a job in the DVS warehouse and worked his way into an in-house filmer/editor position for DVS and Matix.

Read More

5 Skate Trip Essentials

There are not many things in life more exciting than skate trips with your friends.  The thought of being free from normal life and hitting the open road is enough to get anyone’s juices flowing.  Choose your destination, load up the car, collect gas money, and BOOM you’re off to make memories that will last a lifetime.  After more than a decade of travelling the country with my friends, I have compiled a list of essentials for your skate trip, outside of the most obvious.

 

Road Trip

Read More

Last updated by at .