2016 Snow Product Preview – AmbushBoardCo.

Temperatures are slowly dropping.  Football is back in full swing on the television.  It’s time to start thinking about booking an epic snowboarding trip for you and your buddies to take this winter while airfare is still cheap.  The mountain is calling.  We know you’ve got the itch!

Here is our list of items we’ve got coming in that you should keep an eye out for this season as you start thinking about updating your gear.  Consider this our version of the FBI’s “Most Wanted” list for slaying the mountain this year.  Check it out:

  1. Stomp Pads

Let’s face it, nobody wants to be the Jabroni holding up the lift line because you just had a garage sale getting off at the top.

Lift Jabroni

Save yourself the embarrassment and pick up a proper stomp pad.  We have fresh ones from your favorite brands like Burton, Volcom, Lib Tech, and Dakine…or from your new favorite stomp pad brand – Crab Grab.

Crab Grab

@crabgrab (Instagram)

Their sh*t is bananas!  Join the revolution against slippage and get one for your snowboard.

  1. Socks

For the love of God, please throw away those cotton tube socks you keep next to your bed for…um…riding?  Seriously, don’t ride in cotton socks.   Unless you’re cool with your feet feeling like this while snowboarding:

The Shining

Like stomp pads, we’ve got a good range of options from different brands – click here.

But, let’s highlight the hottest selling brand with the sickest prints/colors to choose from – Stance.  This brand has been blowing up over the past couple of years.  First in skate, then in snow, now they’re making high-performance socks for basketball and golf!  Stance is a definite winner in our book.

Be kind to your feet and give Stance socks a serious look this season.  New styles for 2016 will be dropping on the site any day now!

  1. Helmets

Head protection while snowboarding has become more of the norm these days.  If you’re not already wearing one, you’re probably the odd man out on the hill.

Keep your eyes peeled for classic styles like the Rodan, Griffon, or Talan from Anon or the Pivot, Maze, or Gage from Smith.

This is something that I’m definitely going to add to my gear bag this season, just make sure you get the proper size for your head to avoid that dreaded “gaper gap” between your goggles and your helmet.

Gaper Gap

No one is going to want to share an après-ski brewski with you if you’re rocking an obnoxious gaper gap.  Plus…that makes for a wicked tan line on your forehead that is going to be hard to explain.

This is what a correct fit should look like:

Proper Goggle Helmet Fit

  1. Outerwear

Here’s the fun part: you get to put together the sickest Jacket/Pant combo you can possibly find and pray, pray that you don’t run into your outerwear twin on the mountain.

If you spot them and have to cross paths, just play it cool like Tom Cruise in Top Gun…you’ll always get the girl – haha.

She's Lost It

For 2016, there are still a lot of good-looking earth tones in most of the outerwear.  We aren’t going to look like a bunch of highlighters out on snowboards like we did back in 2008 with all those crazy 80s neon colors, but there is something for everyone if that’s still your thing.

You can’t go wrong with a time-tested and proven SMARTY Form Jacket or SMARTY Cargo Pant from 686.

686 Smarty Graphic

Every SMARTY product, both jackets and pants, comes with a removable liner you can leave in or take, making them perfect for any riding condition.

  1. Bindings

2016 Union Force– This bad boy has been in Union’s line for 11 tears strong now…for a reason.

It’s the binding that help put Union on the map and has withstood the tests of time.  Coming in at $219.99, the Union Force offers a huge bang for your buck, with its low profile, lightweight metal construction, and lifetime warranty on the baseplate.  The Force is solid for any style of riding – groomers, park, or backcountry.

16 Union Force

Homerun here, get you a pair in either Black, if you want to fly under the radar, or go with Orange if you want some pop.  Hell, go halfsies with a buddy and each of you swap one binding to get a unique Black and Orange combo!  Union Bindings never disappoint.

2016 Flow Nexus Binding – Another binding to hone in on would be the Flow Nexus.  It packs a heavy punch and is loaded with tons of great features.

2016 Flow Nexus

It offers lightweight construction, canted foot beds to help relieve stress off your knees and ankles, it’s perfect for any type of riding, and features Flow’s original rear entry design that’s made the brand stand apart from everyone else and made a name for the company.

The rear entry system makes these bindings incredibly easy to get in or out of on the fly without having to sit down every time you.

Don’t like rear entry?  Not a problem .  Flow’s new ratchet system allows you to run this binding as a rear-entry binding or traditional entry where you ratchet down the straps before each use.  Versatility is key!

Be sure to check out ALL the new Flow Bindings for 2016

  1. Goggles

Goggles should always be about function and fit, but…if you know what you like/need, you can turn this into a complimentary item that references to your outerwear selection.

We will have TONS of great goggles from top brands like Anon, Smith, Dragon, Spy, VonZipper, and Electric to name a few, but keep an eye out for Oakley’s PRIZM Goggles for 2016.

16 Oakley PRIZM Goggles

Total game-changer…Oakley says, “You will never see snow the same again.” See what they mean by watching this: Oakley Prizm Snow Goggle Video.  PRIZM Technology allows you to shred in practically any light condition without having to change lenses at all.  Killer.

The PRIZM lens is designed to pick up every detail and contrast on the mountain, allowing you to navigate trails, groomers, or the backcountry…and keeping you from getting gobbled up by the Snow Yeti from that Ski Free computer game.  I hated that guy.

Ski Free Yeti

Play Ski Free Online – Click Here

We’ll have PRIZM goggles coming in the Airbreak, Flight Deck, Flight Deck XM, Canopy, A-Frame, and Crowbar styles.  They’ll be online for purchase any day now – Oakley Prizm.

  1. Boots

ThirtyTwo Light JP Boot – Every year, ThirtyTwo releases stellar boots into the market that have the perfect blend of classic styling and a twist of something unique.  The “Light  JP” boot is a prime example of that.

16 32 Light JP

Quite easily the lightest boots on the market, these bad boys are slick.  The Articulated Cuff and one-to-one lasting on these boots give you a ton of mobility without being bulky.  And, ultimately shedding extra weight down to the bare essentials, these snowboard boots give you everything you need and nothing you don’t.

JP Walker’s pro model boot is ready for anything you throw at it and for a great price, too.

  1. Snowboards

Arbor Westmark Rocker Snowboard – We’re bringing Arbor snowboards back on board this year and couldn’t be more excited about it.  They’ve always had a compelling and very Eco-friendly story as a snowboarding company, and we respect that.  These guys know what’s up when it comes to making solid boards.

A board we’d like to highlight is a multiple Good Wood award winner called the Westmark Rocker – check it out:

16 Arbor Westmark Rocker

This is a true all-terrain slayer.  It’s got enough flex for endless butters and stylish jibbin’, but enough bite to bomb any hill or charge anything at higher speeds without losing stability.  That’s what I’m talking about, all thanks to Arbor’s Grip Tech contact points for that added bite while carving around.  Oh, yeah…it also comes with a 3-year warranty.  Let me say that again, a 3-YEAR WARRANTY.  We love it!

Lib Tech Hot Knife fundaMENTAL Snowboard – Okay…unless you’ve been living under a rock, you have heard of Lib Tech’s Banana Technology.  It changed the snow industry by featuring a counter-culture REVERSE CAMBER or what we now call “rocker” profile.

16 Lib Tech Hot Knife FM

Rocker is keeping the snowboard industry thriving by making it easier for new riders to learn.  For more seasoned riders, brands like Lib Tech are blending traditional camber profiles with rocker profiles to get the best of both worlds.  Playful flex when you need it…combined with unrelenting grip for power carves.

16 Hot Knife C3 Tech Graph

C3-Tech is what Lib Tech calls this blended profile found in the “Hot Knife” model.  Camber from your bindings to the tip and tail of the board and the perfect amount of rocker between your bindings gives you a playful board.

Add a Hot Knife to your quiver and see what it feels like to shred on easily one of the most versatile boards on the market for intermediate to advanced riders.  You’ll thank us later.  This is one of the hottest boards out on the market right now…landing at our #1 slot!

There you have it, a quick rundown of our Most Wanted Items for 2016.  We’re stoked for the season to get started just like you are!

Look through your gear bag tonight to see what needs upgrading and snag it while it’s fresh on your mind – has got you covered.

Here’s to an EPIC season!

Linked by Ink: The Ambush x Skinwerks Collab

Craig Foster

Craig Foster

Skateboarding, tattoos, and art have been culturally forged together through decades of avant garde contrarianism, a blunt questioning of societal norms, and a passion for personal expression. The relationship between skateboarding and tattoos can be seen everywhere from board graphics to the amount of ink on the archetypal skater’s body. As skateboarding, art, and tattoos weave in and out of each other’s existence they leave lasting impressions on one another. In Atlanta, none have done that more than Ambush Board Co., Craig Foster, Jules Woods, and Skinwerks Tattoo.

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The Traveling LTD Project Wrap Up

Spreading the love of wakeboarding is something we have been doing since day one.  Ambush Board Co. and Slingshot team riders Shredtown got together and produced a limited run of 15 wakeboards that featured a alternate colorway with additional graphics of their 2014 pro model.  The Co-op was intended to stoke out fans of Shredtown and Ambush and give them the opportunity to own a piece of wakeboard history.  In doing so we came up with the idea to send one board all over the country for people to try and this became The Traveling LTD Project.  It was a simple process of simply signing up and patently waiting by the phone for your chance.  With a select few getting the opportunity they would in turn get to keep the board for a week (sometimes two) to see what they could do on it.  The overwhelming reply from everyone was that they absolutely loved the board and we instantly converted Slingshot fans.  It’s these opportunities to allow people to try something new or different that give us a great sense of helping wakeboarding move closer to the masses.  With so many cable parks opening up regionally the cost of wakeboarding is slowly but surly bringing new people to the sport.

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2015 Snow Preview with Ambush Board Co.

Well here we go again.  It’s the beginning of August and we are already talking about snowboarding and what’s new in the snowboard game for 2015.  Crazy to think that all the hot new gear starts arriving at the tail end of the summer, but that’s so we can have exactly what you’ve been looking for in time for the holidays and your snow trips.  With some pretty profound advancements in snowboarding technology from Magne-Traction to tech outerwear, what do you think is the hot new thing this year is going to be?  To get you in the mood here are some hand-selected items that we have coming that will only enhance your snowboarding experience.


Here are two boards you really want to keep in mind for this year.

2015 Lib Tech TRS XC2 is an all-mountain killer!  A new formula of C2 with a shorter, but aggressive Banana rocker combined with cambers that sit more underfoot.   Camber Banana Tech & Magne-Traction…yes, please!

2015 TRS XC2 BTX

2015 TRS XC2 BTX

2015 Never Summer Ripsaw with CR technology is  one to keep your eye on.   Never Summer has this new CR Technology that features amplified camber areas that are longer and deeper than their traditional Rocker Camber (RC) boards.  True twin tip with crazy pop!

2015 Never Summer CR

2015 Never Summer CR

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Etnies Marana Vulc Full Review

Marana Vulc Wear Test

The first thing I noticed when I slipped my foot into the Marana Vulc is the fact that they run a little big.  I wear a size 9 (US) in most shoes, and this 9 is a tad bit big.  I’d probably be better off with an 8.5.  The heel hold is snug and there is a very prominent arch support.  From the heel heading towards the toe, the shoe opens up to be pretty wide leaving plenty of space for your toes to stretch out.  The collar and tongue are made of a breathable mesh providing some much needed airflow.  All in all, it is a pretty comfortable shoe.  This shoe is built to endure the harshest abuse you can give it.  Due to their tank like construction, the break-in process may take a bit longer than expected. The STI Evolution foam footbed provides good support for impact and everyday wear. The vulcanized version of this shoe is definitely more appealing aesthetically than its cupsole counterpart. The cupsole interpretation has a bigger logo on the side and kind of reminds me of some crappy Etnies mall shoe, but it’s vulcanized brother has a more subtle skateboarder-friendly vibe.

  • Rubberized toe cap for durability

  • inverted stitching around the side panel to prevent blow-outs

  • great arch support

  • highly ventilated tongue and collar for breath-ability

  • vulcanized sole

  • fits half size bigger

  • wide toe box

After Five Hours

The first flick in the Marana Vulc is a big reminder that vulcanized shoes have superior grip compared to cupsole shoes.  The sole is tall and the toe cap is rubberized, leaving very little room for ripping around the toe.  Due to the bulky sole and rubberized toe cap, the break in process was a little slow.  Once those kickflips become familiar again, everything comes together nicely.  Like most vulcanized shoes, the first hour or so can be frustrating. It would take many hours of flip ins and flip outs to put a hurting on this shoe. If you lean more towards heelflips rather than kickflips, you’ll run into some ripping issues sooner.  Your heels and arches are protected well, but my main area for concern is with the padding around the ball of your foot.  Having less support in this region provides added board feel, but at the cost of protecting the ball of your foot.

Shout out to Etnies for hookin’ up the shoes!

Ambush Board Co. and Slingshot Release Limited Edition 2014 Shredtown Wakeboard

KENNESAW, GA(March 27, 2014) – Ambush Board Co., an industry-leading board sports retailer and outfitter based in metro Atlanta, today released an exclusive, limited edition version of Slingshot’s best-selling Shredtown pro model wakeboard. Featuring a unique top sheet graphic drenched in yellow complete with two Ambush stone logos, this wakeboard is truly something special for core Shredtown and Ambush supporters and enthusiasts.

“Being able to collaborate with a group riders [Shredtown] and a company [Slingshot] on the forefront of innovation makes us very proud,” explains Ambush Board Co. Creative Director, Derek Davis. “This project is something special for everyone involved and we hope the few lucky riders who get one will enjoy it as much as we have enjoyed the process of making this collaboration happen.”

Fewer than 20 units are available exclusively at Ambush Board Co.,, and in sizes 139 cm and 143 cm, one of which is being reserved for the cross-country Traveling LTD Project in Summer 2014.

For more information on this limited collaboration wakeboard or the Traveling LTD Project, contact Ambush Board Co. at, (770) 406-6568, or visit

About Ambush Board Co.:
AMBUSH BOARD CO. is a universally recognized global leader in board sports retail. Founded in 1997 in Kennesaw, Georgia, Ambush is owned and operated by a core group of devoted skaters, wakeboarders, and snowboarders that are deeply invested in the board sports community, and has evolved by staying true to their essential principles of Service, Knowledge, Integrity, Commitment, and Passion. Ambush always has been and always will be unyielding in their collective efforts to push the progression of board sports retail.



AMBUSH X SHREDTOWN LTD from Andrew Adams on Vimeo.

Sign up for a chance to be featured riding the Ambush Board Co. x collab wakeboard by Slingshot Wake

The Traveling LTD Project

Click to Sign Up

We’ve teamed up with Shredtown to produce a limited run of the 2014 Slingshot Shredtown shape and want to give you the chance to try it out. With only 20 boards made, they will be gone fast. Knowing that the demand will far exceed supply for this rare wakeboard, we decided to send one board out on the road to show the people what it’s all about.

Participating in the Traveling LTF Project is simple:

  • Sign up for you chance to keep the board for a week and share your good times with us.
  • Winners will be notified one week before their turn.
  • Slingshot will be sending all winners a swag bag full of goodies like t-shirts, hats, and stickers.
  • Ambush is covering all shipping costs.
  • When your time with the board is up, we will be in contact with you to arrange for the LTD to continue its journey.

Once the LTD embarks on its journey we will all follow the board’s path around the country for the ensuing five months. #travelingLTDproject


Follow us at @ambushboardco on Twitter and Instagram

Josh Butler for Bender Hardware

For most of you, this man needs no introduction. Josh Butler recently linked up with local hardware brand Bender to bring us some crispy new footage. Watch Josh’s new part from Bender below, filmed by Matt Mazza.

Bender Hardware

Frontside Bluntslide by Josh Butler.

More from Bender Hardware *available now in-store at Ambush Board Co.

More from Josh Butler and the Ambush Skate Team

This tool fits in your pocket and can assemble an entire skateboard

Last Fall, Leatherman Tools® a.k.a. “The Original American Tool Company” decided to put over thirty years of tool R&D into creating a line of pocket tools designed for skateboarders. The idea was to create a multi-tool that could assemble and disassemble an entire skateboard and still find a comfortable place in your pocket. Mission accomplished.

Last weekend one of our in-house skate wizards, Ben Mercer, decided to put a Letherman Grind to the test. After a lengthy morning session of skating and board building, Ben gives you his two cents on the Leatherman Grind.

Unsnapped image of the Leatherman Grind pocket Skateboard Tool

More from Leatherman Tools

More on Ben Mercer

Franchise FLX Product Review

It’s unreal to think that we now have a full cable park right down the street! Located in Cartersville, Ga., Terminus Wake Park is truly a blessing for wakeboarders in the Atlanta area. I’m more excited than a Lake Allatoona fisherman would be if they found out a Bass Pro Shop was going in right next door! (And yes, that might actually happen too.) Yeehaw!

With all the excitement of having such an amazing cable park so close, it’s easy to overlook things like a good “cable” board, or maybe that’s just me? When I heard that thing was up and running, I grabbed my Hyperlite Murray and voided that warranty with no hesitation. Within a week I slid my board to the core and crushed one of the corners on a feature. So don’t be a dummy like me and ruin a perfectly good boat board. Keep your boat board alive and get a solid cable board in your quiver. You won’t be disappointed. A cable specific board lasts longer and will be a whole lot more fun.

In my eyes, the Hyperlite Franchise FLX is hands down the dopest dope for Hyperlite’s cable board line. Made for pro rider Jimmy LaRiche, this board is the flexiest, most durable Hyperlite board I’ve ridden. The fully machined crossover flex core really gives the board that flexy/snappy feel of wood and, with the 360 degree ABS sidewall, you’re not going to crush or delam this bad boy either.

2014 Hyperlite Franchise FLX

2014 Hyperlite Franchise FLX

I really like that the board has no contours or channels running through the tip or tail to get maximum feel and control when pressed out on features. I love this board and I can almost guarantee that you will too. So stop into Ambush Board Co., Atlanta’s premiere wakeboard shop, and check it out!

The Perfect Cable Board

The Perfect Cable Board

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