Product

Emerica Wino G6 Skate Shoe Video with Dakota Plumley

It’s not too often we see a new design or revamped skate shoe that gets us truly excited.  Emerica holds skateboarding at its core and they have arguably produced some of the most classic skate shoes to date.  Well it looks like they have gone and done it again with the new Wino G6 model.  The Wino has been updated with the G6 impact resistant polyurethane insole and features a double wrapped vulcanized sole, a single piece toe cap, padded tuff collar, and signature triangle tread. A real winner!

Watch Dakota Skate in the New Emerica Wino G6

Take your pick from three different colorways of the Wino G6 from Emerica here.

Emerica Wino G6

Snowboard Helmets Are Officially Official

It wasn’t that long ago that, if you saw someone on the mountain riding in a snowboard helmet, you quickly judged them as a newbie or a kook.  Not even five years ago helmet design wasn’t the most cutting edge.  Snowboard helmets were often bulky and heavy to the point they were uncomfortable and would even throw off your equilibrium.  They would even reduce your peripheral vision and make it so that you couldn’t fully hear all that was going on around you.  It’s the one piece of equipment that has truly changed for the better.  Our very own Eric Elliott, who runs the show here and had been riding without a helmet for years recently got a Smith Gage and had this to say about his first helmet:

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2017 Snowboard Setups with the Nicks

New Year, New Gear…right?  We seriously hate that saying, but there is something about getting a new snowboard setup in the New Year that has us feeling a certain type of way.   Nick Gaddy and Nick Mertes are OG Ambush dudes.  Our homeboy Cole Vanthof set off to Utah to catch up with these dudes to see what they are rocking for this 2016/2017 snowboard season.  These guys are characters no doubt, but their riding style is legit.  Watch these two product videos and peep the gear links and make a wise purchase this year.

Nick Gaddy’s Setup:

 

2017 CAPiTA DOA Snowboard:

2017 Capita DOA Snowboard

 

2017 Union Contact Binding (Scott Stevens):

2017 Union Contact Binding

 

 

Nick Mertes’ Setup:

 

2017 Burton Flight Attendant Snowboard:

2017 Burton Flight Attendant Snowboard

2017 Burton Cartel EST Binding (Black):

2017 Burton Cartel EST Binding (Black)

 

 

We really want to thank the crew at Burton, CAPiTA, and Union for dialing in our friends this season, and we are really stoked to help spread snowboarding to more people every year.  If these snowboard products didn’t appeal to you, which we would find hard to believe, but you’re interested in seeing the other badass snowboarding brands we carry, hit our snowboarding page and tickle your eyeballs and hopefully your souls.

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Ambush x RAW Artists Deck Series

 

What if there was no such thing as a skateboard graphic? Would it matter to you if you and your squad all had the same plain, natural wood deck? If skateboards had no graphics, would they still have a soul? Would they tell the story of your favorite pro? Would they still celebrate your favorite video part, ad campaign, or Instagram account? What would a deck with no graphics say about you and your skateboarding? How would anyone know where you have aligned yourself within the skate industry? Would people be making jokes about how lame “Skater X” is over there with his obviously lame brand board?

Thankfully, we don’t live in that world. We live in a world where art and skateboarding go hand in hand. We live in a world where skateboards tell stories, share in our culture’s rich history, and convey a brand’s message. For better or worse, we live in a world where skateboard graphics speak volumes of who you are, who your favorite skater is, what clique you belong to, and with whom you share common values and attitudes. And, if that’s what it takes to draw out all of these beautiful, funny, disgusting, and thought provoking graphics, I enthusiastically embrace every bit of it.

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Save Big for Summer!

Summer is right around the bend and we couldn’t be any more stoked! Who doesn’t love a few extra hours of daylight? With longer days, you get more time on your board, subsequently, that also means more blown out shoes! Here’s a secret way to optimize your time and money this summer. Get your shoes now and you’ll get the most bang for your buck. Use that little extra dough saved for more important things like; beverages, LOTS of beverages, and BBQ. You might be asking yourself, “How can I save money on shoes?!” It’s easy, just take advantage of our Multi-Shoe Discount Program (discounts taken off at check-out): Buy 2 Pairs SAVE 10%, Buy 3 Pairs SAVE 15%, or Buy 4 or More Pairs and SAVE 20%.

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Emerica x Chocolate Hsu Giveaway and Interview

We have been fans of Jerry Hsu for what seems like forever! Anyone old enough to know better instantly gets nostalgic thinking of Jerry’s parts from Blackcat and the Storm. He truly is an OG!  So we are hyped to offer up a giveaway in celebration of Jerry’s Emerica X Chocolate collection.

Now let’s be real, not all giveaways are created equal but the Jerry Hsu Emerica X Chocolate giveaway may take the cake for the best, most recent, of any of our contests. Just look at all the gear one lucky winner will receive:

Prize package contents

Yep, that’s right all of that could be yours! So click here to read our exclusive interview with Jerry Hsu and enter the giveaway now! You won’t want to miss out. Also be sure to pick up his new kicks:

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Lakai Vincent 2 with Skyler

We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.

For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007.  That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate).  Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.

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SUPRA Footwear Chino Skate Shoe | Video

Vulcanized is the Answer.

The SUPRA Chino is a straightforward design built for skateboarding.  It features a modern take on timeless vulcanized skate shoes in an upper, comprised of a clean vamp and uninterrupted expanses of material.  A lightly padded collar and tongue with a dual density EVA insole provides ample comfort and protection, while a vulcanized sole of SUPRA tread ensures superior grip.  Our Team Rider Zeke Logan is no stranger to this shoe and you can bet if he backs it you need too get on it.  Swing by the shop to try on a pair for yourself or if you’re out of town hit the link below – we got you!

Which color SUPRA Chino do you want to wear?

 

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Are You Ready to Shred? | ABC Snow Set Ups

Coming at you HOT with a little 1, 2, 3 punch of suggested snowboarding set ups for three of my favorite riding conditions.  Check them out here and make sure you’re prepared!

Dumping/Powder Day

 

Powder Day

Set Up:

WHY – On days when it’s dumping or you’ve been blessed by the Powder Gods that reign supreme over each mountain range, speed and response win the game.  Having a setup that is hard charging and able to carry speed through powder is key.  Stiffer boots and bindings help with the transition of power edge to edge and also help with driving through turns as you navigate the mountain.  Warmer outerwear, especially gloves, help in case you take a spill in the deep fluffy stuff and have to slowly inch worm your way back to the hard pack.  Also, get a solid pair of goggles with a low-light lens…like the Oakley Flight Deck w/ Prizm Rose Lens.  This will help with being able to see the terrain in front of you during low-light/grey sky riding conditions.  Another item to think about is a hood, not the one attached to your jacket, but a secondary.  Peep this one from Airhole above to keep the snow out as you get chest deep on such an epic day!  Oh yeah, don’t forget your snorkel – haha.

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Converse One Star Skate Shoe w/ Wes Lembo

Wes took some time to do work with the new Converse One Star skate shoes!  Watch the video and then swing by the shop or grab a pair online!

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