2016 Snow Product Preview – AmbushBoardCo.

Temperatures are slowly dropping.  Football is back in full swing on the television.  It’s time to start thinking about booking an epic snowboarding trip for you and your buddies to take this winter while airfare is still cheap.  The mountain is calling.  We know you’ve got the itch!

Here is our list of items we’ve got coming in that you should keep an eye out for this season as you start thinking about updating your gear.  Consider this our version of the FBI’s “Most Wanted” list for slaying the mountain this year.  Check it out:

  1. Stomp Pads

Let’s face it, nobody wants to be the Jabroni holding up the lift line because you just had a garage sale getting off at the top.

Lift Jabroni

Save yourself the embarrassment and pick up a proper stomp pad.  We have fresh ones from your favorite brands like Burton, Volcom, Lib Tech, and Dakine…or from your new favorite stomp pad brand – Crab Grab.

Crab Grab

@crabgrab (Instagram)

Their sh*t is bananas!  Join the revolution against slippage and get one for your snowboard.

  1. Socks

For the love of God, please throw away those cotton tube socks you keep next to your bed for…um…riding?  Seriously, don’t ride in cotton socks.   Unless you’re cool with your feet feeling like this while snowboarding:

The Shining

Like stomp pads, we’ve got a good range of options from different brands – click here.

But, let’s highlight the hottest selling brand with the sickest prints/colors to choose from – Stance.  This brand has been blowing up over the past couple of years.  First in skate, then in snow, now they’re making high-performance socks for basketball and golf!  Stance is a definite winner in our book.

Be kind to your feet and give Stance socks a serious look this season.  New styles for 2016 will be dropping on the site any day now!

  1. Helmets

Head protection while snowboarding has become more of the norm these days.  If you’re not already wearing one, you’re probably the odd man out on the hill.

Keep your eyes peeled for classic styles like the Rodan, Griffon, or Talan from Anon or the Pivot, Maze, or Gage from Smith.

This is something that I’m definitely going to add to my gear bag this season, just make sure you get the proper size for your head to avoid that dreaded “gaper gap” between your goggles and your helmet.

Gaper Gap

No one is going to want to share an après-ski brewski with you if you’re rocking an obnoxious gaper gap.  Plus…that makes for a wicked tan line on your forehead that is going to be hard to explain.

This is what a correct fit should look like:

Proper Goggle Helmet Fit

  1. Outerwear

Here’s the fun part: you get to put together the sickest Jacket/Pant combo you can possibly find and pray, pray that you don’t run into your outerwear twin on the mountain.

If you spot them and have to cross paths, just play it cool like Tom Cruise in Top Gun…you’ll always get the girl – haha.

She's Lost It

For 2016, there are still a lot of good-looking earth tones in most of the outerwear.  We aren’t going to look like a bunch of highlighters out on snowboards like we did back in 2008 with all those crazy 80s neon colors, but there is something for everyone if that’s still your thing.

You can’t go wrong with a time-tested and proven SMARTY Form Jacket or SMARTY Cargo Pant from 686.

686 Smarty Graphic

Every SMARTY product, both jackets and pants, comes with a removable liner you can leave in or take, making them perfect for any riding condition.

  1. Bindings

2016 Union Force– This bad boy has been in Union’s line for 11 tears strong now…for a reason.

It’s the binding that help put Union on the map and has withstood the tests of time.  Coming in at $219.99, the Union Force offers a huge bang for your buck, with its low profile, lightweight metal construction, and lifetime warranty on the baseplate.  The Force is solid for any style of riding – groomers, park, or backcountry.

16 Union Force

Homerun here, get you a pair in either Black, if you want to fly under the radar, or go with Orange if you want some pop.  Hell, go halfsies with a buddy and each of you swap one binding to get a unique Black and Orange combo!  Union Bindings never disappoint.

2016 Flow Nexus Binding – Another binding to hone in on would be the Flow Nexus.  It packs a heavy punch and is loaded with tons of great features.

2016 Flow Nexus

It offers lightweight construction, canted foot beds to help relieve stress off your knees and ankles, it’s perfect for any type of riding, and features Flow’s original rear entry design that’s made the brand stand apart from everyone else and made a name for the company.

The rear entry system makes these bindings incredibly easy to get in or out of on the fly without having to sit down every time you.

Don’t like rear entry?  Not a problem .  Flow’s new ratchet system allows you to run this binding as a rear-entry binding or traditional entry where you ratchet down the straps before each use.  Versatility is key!

Be sure to check out ALL the new Flow Bindings for 2016

  1. Goggles

Goggles should always be about function and fit, but…if you know what you like/need, you can turn this into a complimentary item that references to your outerwear selection.

We will have TONS of great goggles from top brands like Anon, Smith, Dragon, Spy, VonZipper, and Electric to name a few, but keep an eye out for Oakley’s PRIZM Goggles for 2016.

16 Oakley PRIZM Goggles

Total game-changer…Oakley says, “You will never see snow the same again.” See what they mean by watching this: Oakley Prizm Snow Goggle Video.  PRIZM Technology allows you to shred in practically any light condition without having to change lenses at all.  Killer.

The PRIZM lens is designed to pick up every detail and contrast on the mountain, allowing you to navigate trails, groomers, or the backcountry…and keeping you from getting gobbled up by the Snow Yeti from that Ski Free computer game.  I hated that guy.

Ski Free Yeti

Play Ski Free Online – Click Here

We’ll have PRIZM goggles coming in the Airbreak, Flight Deck, Flight Deck XM, Canopy, A-Frame, and Crowbar styles.  They’ll be online for purchase any day now – Oakley Prizm.

  1. Boots

ThirtyTwo Light JP Boot – Every year, ThirtyTwo releases stellar boots into the market that have the perfect blend of classic styling and a twist of something unique.  The “Light  JP” boot is a prime example of that.

16 32 Light JP

Quite easily the lightest boots on the market, these bad boys are slick.  The Articulated Cuff and one-to-one lasting on these boots give you a ton of mobility without being bulky.  And, ultimately shedding extra weight down to the bare essentials, these snowboard boots give you everything you need and nothing you don’t.

JP Walker’s pro model boot is ready for anything you throw at it and for a great price, too.

  1. Snowboards

Arbor Westmark Rocker Snowboard – We’re bringing Arbor snowboards back on board this year and couldn’t be more excited about it.  They’ve always had a compelling and very Eco-friendly story as a snowboarding company, and we respect that.  These guys know what’s up when it comes to making solid boards.

A board we’d like to highlight is a multiple Good Wood award winner called the Westmark Rocker – check it out:

16 Arbor Westmark Rocker

This is a true all-terrain slayer.  It’s got enough flex for endless butters and stylish jibbin’, but enough bite to bomb any hill or charge anything at higher speeds without losing stability.  That’s what I’m talking about, all thanks to Arbor’s Grip Tech contact points for that added bite while carving around.  Oh, yeah…it also comes with a 3-year warranty.  Let me say that again, a 3-YEAR WARRANTY.  We love it!

Lib Tech Hot Knife fundaMENTAL Snowboard – Okay…unless you’ve been living under a rock, you have heard of Lib Tech’s Banana Technology.  It changed the snow industry by featuring a counter-culture REVERSE CAMBER or what we now call “rocker” profile.

16 Lib Tech Hot Knife FM

Rocker is keeping the snowboard industry thriving by making it easier for new riders to learn.  For more seasoned riders, brands like Lib Tech are blending traditional camber profiles with rocker profiles to get the best of both worlds.  Playful flex when you need it…combined with unrelenting grip for power carves.

16 Hot Knife C3 Tech Graph

C3-Tech is what Lib Tech calls this blended profile found in the “Hot Knife” model.  Camber from your bindings to the tip and tail of the board and the perfect amount of rocker between your bindings gives you a playful board.

Add a Hot Knife to your quiver and see what it feels like to shred on easily one of the most versatile boards on the market for intermediate to advanced riders.  You’ll thank us later.  This is one of the hottest boards out on the market right now…landing at our #1 slot!

There you have it, a quick rundown of our Most Wanted Items for 2016.  We’re stoked for the season to get started just like you are!

Look through your gear bag tonight to see what needs upgrading and snag it while it’s fresh on your mind – has got you covered.

Here’s to an EPIC season!

Ambush x DLX: The Build Project

Ambush and Deluxe have been teaming up to push skateboarding for decades, so when DLX came to us with the idea of The Build Project, we jumped on it.

The premise is simple, DLX stocked a donation bucket with $50 starter cash and sent it to our shop (in addition to many other shops throughout the country). We had 30 days to take donations from our local community and build a DIY spot with that money. After a month we raised $452 and were ready to build.

Our shop team (both employees and riders), along with a select group of homies spent 4 days building and came up with this.

We hope you enjoy skating it and take this opportunity to build more features at Speed Zone. Special thanks to Deluxe and our local skate culture. You guys made this happen.

Zeke Logan – Caswell’s Choice Winner

Volcom’s Wild in the Parks tour had a tumultuous visit to Atlanta. The contest was originally slated to take place at the Kennesaw Skatepark, but days of unrelenting rain moved the event to Hazard County Skatepark. From there, it was all sunny skies and rainbows, particularly for our very own Zeke Logan.

Zeke won Caswell’s Choice as the longtime pro’s favorite skater at the Atlanta Wild in the Parks stop. As part of Zeke’s recognition, he got to skate with the Volcom team at his favorite spots throughout Atlanta. Check the vid from the day:

And, Zeke has an open invitation to compete in the Wild in the Parks finals at The Berrics as well. Wish him luck.


Damn Am Atlanta 2015 Photo Recap

The Team At Damn Am 2015

From Left To Right: Zeke, Bobby, Wes, and Skyler

The boys went down to Damn Am 2015 this weekend hosted at Hazard County Skatepark.  Jona Owings, owner of Hazard County Skatepark, is probably the best host out there.  The hospitality his park exhibits is top notch.  From friendly dudes behind the counter, to Jona himself outback cooking burgers, hotdogs and delicious chicken, this is the type of shit you can only find in the south.

The weekend started on Friday with a day of practice and a Welcome To Town Bowl Jam, which was mighty epic.  Saturday began with qualifying heats from over 100 skateboarders from around the world.  Oh and free beer.  Yoshi Tanenbaum and Jamie Foy ended out the day by qualifying in first and second place earning them the Golden Tickets for the weekend.  The Golden Ticket allows you to bypass the semi-finals and go straight to the finals.  Our very own Zeke Logan, placed in the top 30 skaters on Saturday and was able to advance to the semi-finals.  Sunday was jam packed with semi-finals, finals, and then the Independent best trick contest.  Zeke finished out the weekend in 24th place.  Stoked.

After the dust had settled and all the skating had finished the results were as follows:

1. Yoshi Tanenbaum

2. Jack Olson

3. Jamie Foy

Check out some photos from the weekend right here.

For More Damn Am Atlanta 2015 Coverage Check Our Instagram, BuySkateShoes Instagram, SkatePark Of Tampa, And Street League.

Daily Bread vs. Rhett Whatley

Rhett Whatley has been mixing music for years.

Before there was a social media marketing team here at Ambush there was the lone wolf of the web, Rhett Whatley, who handled it all himself.  Rhett graduated Kennesaw State University with a degree in Marketing while working at the shop (Ambush Board Co.) and our ecommerce companies (  He helped our business establish an online persona and we continue to carry forward that mantle today.  We are grateful for all the support and we promise to continue to support him and his music!

Daily Bread

In his humble beginnings of sampling and layering beats he was good…I remember thinking, “Dude this is your third track you’ve ever made?”  Fast forward and observing from a far, Rhett would lace me up with every mp3 he was making.  At one point, I looked in my iTunes library under the folder I made for him and there was over 100 songs equaling 5 hours worth of tracks.  Rhett has an extensive background in wakeboarding and competed on The Pro Wake Tour for a few years.  I can’t remember the year, but back in the day he won the PWT in Portland.  Immersed in wakeboarding his early music could be heard on such wake projects as “The Way” DVD.  It’s pretty solid to be a rider in a legit wake video, but to have also done the soundtrack is literally unheard of.

Peep the trailer for “The Way” DVD from 2008 and listen to some of his early mixes:

Now listen to his track for the 2015 Hyperlite Baseline product video with the legendary Shaun Murray:

Both tracks are solid, but you can hear the progression in the second video.  We can’t stress enough how stoked we are for Rhett and his passion for making people’s ear holes happy.  It is always the people who choose to chase their dreams that make us continue to chase ours.

Below are my top 3 tracks from Daily Bread that can only be found here:

1. We’re talking beat battle tracks like “Badger Killer” (crazy mix with a sample from The Andy Griffin Show)


2. This track “Celebrate” hits close to home as you can hear my daughter doing the intro in the song.  I watched him grow up, and I now find my children growing up listening to his music.  It’s surreal to say the least.


3. This untitled track is a complete expression of chill mode.


With time comes the ability to hone your craft and Rhett has done that in a big way.  Rhett went home every night after work and played music and made beats until the early hours in the morning for years straight.  The outcome is a series of heavy tracks that positioned him where he is today with his record label, Philos Records.  We hope to hear more from Daily Bread and we promise his SoundCloud is not just bookmarked, but played every day.

Below are the most played tracks here at Ambush Board Co. HQ and seriously some of his best work yet:

1. “Somehow Someday” legitimately went viral…we’re talking over 346,000 plays!

2. “Get Lifted” is the type of track that gives you that stank funk face right off the bat.  From the horns to the piano, you’re going to dig on this.

3. Outkast – Roses (Daily Bread Remix) is one of those feel-good tracks that brings back nothing but good memories…like picking up a fresh new Braves “A” hat from Stonecrest Mall.

Quick 8 Q&A with the man himself, Daily Bread aka Rhett Whatley.

DD: My man!  Congratulations on all the exposure and the positive vibes the music industry is putting out about you.  How are you handling the exposure right now?

DB: Thanks, D.  Right now we’re just making moves to keep the hype up with well-thought-out remixes and highly conceptual original releases.  I’m doing a ton of crate digging right now, putting together ideas for my next album release.  On top of practicing and perfecting the live show, I’m just meeting cool people and stacking inspiration.

DD: Being in an industry with lots of exposure is nothing new for you.  Photo shoots, travels, videos…is the music side similar?  Does it feel comfortable to you because of your past with wakeboarding?

DB: I guess my past has made certain things more comfortable, like traveling, but all in all it’s hard to say because the two are so different.  There are a lot of things I haven’t experienced yet on the music side of things.  Being part of the wakeboard industry young and being mentored by guys like Zane Schwenk, Andrew Adkison, and Jeff McKee.

DD: Who locally should we be following?  What local artist are you really vibing off of lately?

DB: There’s an MC from Atlanta working with RJD2 called STS.  Everyone from Atlanta should put their ears on their new track “Hold On Here It Go.”  He calls out some local landmarks in a fashion only an ATLien could do well.  Definitely peep The Difference Machine as well, these guys are like Rage Against the Machine and Public Enemy wrapped into one, but not really because they’re on their own shit.  I’ve been vibing to Methuzulah and Jarren Benton a lot lately, too.

DD:  Your beats totally make all the 2015 Hyperlite videos better.  Have you pitched your music to any other wakeboarding companies other than Hyperlite?  Any plans in the future for doing more?

DB: It was very cool to see the Hyperlite guys riding and doing product edits to music I had made in my bedroom.  I’ve remained friends with Spencer of WIT Productions over the years and supply him with beat and scores when he needs them.  He did the Hyperlite videos this last year so, boom!  Shout out to Spence.

DD: Let’s get real.  I know you have a serious collection of vinyl.  How much bigger has it grown since the last time I saw you?  Any really good pick ups lately that you would like to share?

DB: Oooh, man.  When’s last time you came over?  Two or three years back!? (editor’s note: 11 months, HA!)  I’d say that my vinyl collection has tripled, maybe even quadrupled since then.  It’s gotten kind of bad.  Lately, to make room, I’ve been giving stuff away that I know I won’t listen to or use.  But, despite this it always seems like the collection is growing.  I have them all sorted out by their dominant instruments kind of like a sound library.
I got a hold of an white label promo copy of McDonald and Gile’s first and only release.  They were part of the original King Crimson line-up and did kind of a side album that absolutely crushed.  I’m obsessed with it, you gotta listen to the whole album like you would Pink Floyd’s Dark Side of the Moon.  I found a very rare Eddie Bo 45 rpm lately.  I’d tell you what it is but then I’d have to kill you because I haven’t used it yet.

DD: Coming from doing social media in the board sports industry, who are some of the groups doing social media correctly in the music industry?

DB: The MadDecent crew kills it on social, they’ve done the best job building their brand and giving it all a cohesive feel.  Plus they’re fuckin’ hilarious.  Gravitas Records always holds it down well and so does the Superbest Records crew.

DD: Do you still follow wakeboarding in general?  Have you seen Mike Dowdy’s Heelside Backside 1080?  The game is getting crazy right now.

DB: Man, I feel bad admitting it but I haven’t seen Dowdy’s backside 10 yet.  That’s nuts. We couldn’t even do that on the trampoline back in the day.  Props to Dowdy and kids like him and Harley who are pushing boat riding.  I follow what Justin Lee and Cole are doing on the cable, but other than that I’m a bit distanced.  I still get out and take sets when I can though.  I have a Slingshot Shredtown and still go hard sometimes.  Shouts to Shammy and Phil for the pulls lately.

DD: The ultimate question – Will we see you on a wakeboard this summer?  Terminus Wake Park is around the corner and you know you have free sets for life behind our Nautique G21.

DB: Oh, man!  Can we do both in one day?  You know, old school on a Monday at 8am like we used to?  We’ll call up Brett and Brandon Lee, then turn 2015 into 2005 for one day.

Thanks, Rhett, for taking the time to rap with us!  It’s always good catching up with family.  Any shout outs you would like to give.

Big shouts to Philos Records; my manager and good friend Alvero; the homies Pete, Nick, Katelyn, Phil, Clyde and the whole rest of the East Atlanta team; thanks to Sweet Melissa Records in Marietta, GA for giving me unlimited access to their crates; Glenn & Meagan; also Kim for all the hoop-vid exposure; Chris & James for all the continued support; and my colleague Sean Hance for always being there to bounce ideas off of; can’t forget Ozzy…he just got his graduate degree and that’s crazy inspiring to me; EJ, too, I guess…and Mum. <3 u Mum.

Ambush Wake Classic 2015


Temperatures have hit the 80s, lake levels are rising, and the pollen count has hit blinding levels. That can only mean one thing: wakeboard season has arrived. Now it’s time to hone in your skills for our annual season kick-off wakeboard contest, the Ambush Wake Classic.


Ambush Wake Classic 2015


The 2015 Ambush Wake Classic is on Saturday, May 2nd at Lake Acworth. The lake is closed to boat traffic, so the water will be glassy and the riding should be epic. The contest will be broken down into 5 divisions: Women, Beginner, Intermediate, Advanced, and Open. The winner of the Open division will win $250 cash and a ton of prizes from our sponsors. The winners of all other divisions will earn $100 cash and a grip of prizes too. Second and third place from each division will walk away with prizes as well.

Registration is open now. You can register in person at Ambush or over the phone (770-420-9111). The entry fee is $45 which includes rider insurance and a contest tee shirt. Each division is limited to 12 riders, so sign up early to secure your spot in the contest.

Check-in opens at 9:00 am the day of the event. The contest starts at 10:00 am. The Women division will will go first followed by Beginner, Intermediate, Advanced, and Open.

Each rider will get a run consisting of two passes or three falls, whichever comes first. Each rider’s run will be subjectively scored based on style, technical difficulty, and amplitude. The rider with the highest score wins.

Divisions are broken down by skill level. In the beginner division, riders will be allowed to spin up to 360 degrees and pull up to one invert. Intermediate riders will be able to spin up t0 540 degrees and pull up to 3 inverts. Advanced riders can spin up to 540 degrees and land up to 5 inverts. Anything goes in the Open division. The Women division usually consists of riders that can jump both wakes, perform a variety of grabs, and occasionally land a 360 or invert.

And, of course, the contest will be pulled behind the legendary Nautique G-21. The boat will run full ballast for Open and Advanced, half ballast for Intermediate, and dry for Women and Beginner.

Finally, the contest is free to watch. Come out and kick off your wakeboard season with us.

Check the video from last year’s Wake Classic:



*There will be no wakesurfing at this year’s Ambush Wake Classic. We are hosting a separate, wakesurf only contest in July.



March Radness 2015 Recap


March Radness is by far our favorite event of the year. The weather is always beautiful, the turnout is stout, and the level of skateboarding keeps getting better and better. And, we get to host it at our hometown park that just happens to be one of the best in the country.

About 500 spectators gathered around throughout the day to witness the Radness. And, they were not disappointed. The Street Division finals featured 4 of Atlanta’s best young skaters: Greyson Beal, Niko Howard, Brendan Lagna, and our very own Zeke Logan. Niko Howard’s consistency, fresh legs after hours of skateboarding, and backside 360 kick flip over the centerpiece gap earned him the victory.

Street Results:
1st Place: Niko Howard
2nd Place: Zeke Logan
3rd Place: Greyson Beal

Street Division (L to R): 3rd Place: Greyson Beal, 1st Place: Niko Howard, 2nd Place: Zeke Logan

Street Division (L to R): 3rd Place: Greyson Beal, 1st Place: Niko Howard, 2nd Place: Zeke Logan


The Go Pro Best Trick Contest was more pain than pop. Skaters flung themselves down the impact section with utter disregard for their bodies and few riding away cleanly. Faith Skate Supply‘s Jason Sallisas’ death gap 50-50 was more than enough to claim the Hero 4 and the best trick crown.

The Pool Division came down to an epic battle between Death Skateboards‘ Dave Allen and Hazard County Skatepark’s Jake Wooten. Jake had all his tricks working and walked away with the win.

Pool Division Results:

1st Place: Jake Wooten
2nd Place: Dave Allen
3rd Place: David “Malachai” Smith

Pool Division (L to R): 3rd Place: Malachai, 1st Place: Jake Wooten, 2nd Place: Dave Allen

Pool Division (L to R): 3rd Place: Malachai, 1st Place: Jake Wooten, 2nd Place: Dave Allen


Words don’t do March Radness 2015 justice. Check the video:

Special thanks to everyone that made this event happen, especially The City of Kennesaw, Red Bull, Go Pro, HUF, Plan B, Element, Vans, RVCA, Stance, Toy Machine, Foundation, Real, Anti-Hero, Spitfire, Krew, Lowcard, and Faith Skate Supply. Thank you for your support.

2015: Year of the Yeto

Tum Yeto

Unless you have been living under a rock for the past year, it is no surprise that TumYeto, home to Toy Machine, Foundation, Dekline, and more, is quickly staking its claim as one of the most popular skateboard related distributors. With the addition of Habitat Skateboards last year and recent acquisition of Alien Workshop, Tum Yeto has stepped in to carry on the legacy of core skateboarding. These new additions to the Tum Yeto camp may catch you off guard, but once the dust settles it all makes sense. From the top of the food chain down to the entry-level employee, Tum Yeto is truly owned and operated by skateboarders.

While the staple brands like Toy Machine continue on their path of awesomeness, not more than a couple of years ago Dekline Footwear was hardly even on anyone’s radar. Since then, Dekline has gone through some serious roster changes and emerged as one of the top selling footwear brands not backed by big industry money. We asked Tum Yeto team manager Mike Sinclair, in his opinion, why Dekline has become a household name as of late.

Mike Sinclair, Tum Yeto TM

Mike Sinclair, Tum Yeto TM

“I think there are a few things that attract skateboarders to Dekline.  One is the team, two is the price, and three, it’s an alternative to what is predominantly out there right now… The Dekline team is more a crew of friends than a picked team… We don’t claim to be bigger or better than anyone.  We are just doing what we all love and are stoked to still be able to do it.”

We couldn’t agree more.  Dekline is core skateboarding.  While other brands have teams that resemble All-Star rosters, Dekline’s team gives you an opportunity to relate and imagine yourself out there doing the same thing.  Don’t take that wrong, Dekline’s team is jam packed with some heavy hitters, such as Blake Carpenter, Dakota Servold, and Matt Bennett.

Tum Yeto continues to kill it on their social media accounts, like Instagram, Facebook and Twitter. By following @tumyeto people from all over the world get a unique glimpse at what it is like to be in the van and on the session with riders from their favorite Yeto brands.  We talked to Tyler Culbertson, Tum Yeto Social Media Manager, about his approach to social media.

Tyler Culbertson, Tum Yeto Social Media Manager

Tyler Culbertson, Tum Yeto Social Media Manager

“A social media manager’s job cannot be done properly between the hours of 9-5.  It is a 24/7 commitment.  To connect with as many fans as posisble, I put a huge effort into carving out blocks of time throughout the day and night to reply to fans on Twitter, like/comment on photos through brand specific hashtags on Instagram and reply to direct messages.”

Not only is their performance of relating and responding to their fan base spectacular, but they also raise the bar when it comes to maintaining relationships with the shops that carry their products to help promote local skateboarders that fit the Tum Yeto mold.  The most effective way they do this is through a program created by Tyler called the Foundation Secret Society, or FSS.

“The ultimate goal with the Foundation Secret Society is to help grow and celebrate the local skate scene for independently owned skateshops.  The FSS promotes unique opportunities for everyone involved with the program, including the shop, local skate scene, FSS members, and their filmers and photographers.  They all now have a stronger connection with Foundation.  The relationships and friendships created through the Foundation Secret Society are definitely the raddest things to develop from the program.”

A good example of how the FSS works would be our very own Zeke Logan collaboration.  He rides for Foundation and through the FSS, we were able to collaborate with Foundation and create an Ambush branded Foundation board.

Ambush x Foundation Collab Deck

Ambush x Foundation Collab Deck

Check out more Foundation Secret Society radness here.

The underlying theme to Tum Yeto’s recent success can be contributed to the fact that they are real skateboarders, running a skateboard company, that truly cares about skateboarding.  This is also makes the latest additions of Alien and Habitat a perfect fit.  Tum Yeto has set themselves up for a fail-proof year.  According to some sources, 2015 might provide us with a Dakota Servold or James Hardy Dekline pro model shoe, an all inclusive Tum Yeto super tour, and maybe even a new Toy Machine or Foundation video.  You’ll just have to wait and see.

Ambush Alumni: Bobby Sattler

Our latest installment of the Ambush Alumni series features Bobby Sattler.  Bobby, just like many of our esteemed alumni, started as your average shop rat gripping boards and vacuuming floors.  Bobby was with us for 4 years, from 2000 to 2004.  From the beginning, Bobby had a knack for graphics and design.  This began in a high school class where he had access to a lab full of G4 Macs, which is impressive for any public school, especially back then.  After graduating high school and taking a semester off to enjoy himself, Bobby found himself enrolled in school again at North Metro Tech (now part of Chattahoochee Tech) for Visual Communications-Print Design Specification.

“After I started college, Chuck (the owner of Ambush) presented an amazing opportunity to me.  One I’m forever grateful for.  The offer was to work on all the graphics for the boards, tees and events and the BuyWake stuff, which had recently launched, while also working the warehouse side with Eric, receiving and entering inventory and making deliveries to the two shops (Kennesaw and Gwinnett).  That was such an invaluable time and experience for me—to be able to go to college for design and work as a graphic designer for Ambush at the same time.”

Bobby Night Life

Pictured Left to Right: Bobby, Anna McFarland, Lee Elliott, Juston Tucker, and Kit Furderer

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Linked by Ink: The Ambush x Skinwerks Collab

Craig Foster

Craig Foster

Skateboarding, tattoos, and art have been culturally forged together through decades of avant garde contrarianism, a blunt questioning of societal norms, and a passion for personal expression. The relationship between skateboarding and tattoos can be seen everywhere from board graphics to the amount of ink on the archetypal skater’s body. As skateboarding, art, and tattoos weave in and out of each other’s existence they leave lasting impressions on one another. In Atlanta, none have done that more than Ambush Board Co., Craig Foster, Jules Woods, and Skinwerks Tattoo.

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