Emerica Made Chapter Two Premiere


Anticipation had been building up for two to three years with thoughts of what Emerica’s Made Chapter Two would bring. The excitement managed to keep a steady underlying role throughout the years, but broke through in the newest “The Skateboard Mag” issue with Andrew Reynolds on the cover. The issue contained bittersweet spoilers, but overall it provided stoke and insight to what we can expect from the follow up of the video series “Made” by Jon Miner.


Shortly after reading the November ’16 issue, I found out that Ambush and Ruin would be premiering the video at The Plaza Theatre in downtown Atlanta. My buddy Andy and I could not have been more excited. As the days went by, more and more information about the video was slowly beginning to get leaked out, and surprises helped bring the stoke level to new heights.


Emerica has made their mark in skateboarding by trying to show it in it’s simplest form. No crazy special effects, no pointless unrelated b-roll, and no ridiculous new age rap songs. Just skateboarding. They get straight to the point giving the viewer just what they want.


Safe to say the video did not disappoint. Jon Dickson opened the video with a smoking “welcome to the team” part leading into a Reynolds and Herman shared part. Following were some of Emerica’s Euro crew, riders that I hadn’t ever hear of before, but I am so glad that I learned. There was a classic Jerry Hsu part, and a come back of all come back parts by Kevin “Spanky” Long. Brandon Westgate, Jeremy Leabres, and Leo Romero had a very creative shared part, and Justin “Figgy” Figueroa ended the video with a barrage of gnarliness. Figgy is definitely “SOTY” material. His commitment and fearlessness is true inspiration.


The video brought more than just bangers; it also had great variety. From Collin Provost’s hard charging transition influenced style, to Spanky surfing wild steep bank and wall tricks. Also, the soundtrack reminded me a lot of the original “Made”. There was never a point where you felt like it was monotonous. It was interesting to see how Miner has connected the dots. Will he choose to continue the saga or not? Either way, Made Chapter Two in Atlanta was a complete success. Skateboarders of all ages were influenced and inspired, and to me, that is what skate videos are all about.

The video will be available for download on iTunes on Oct. 4!

Go skate!

Skate & Educate: An interview with Keegan Guizard from Collegiate Skate Tour

For a few years now, you may have noticed that from time to time we share or post content related to a contest series known as the Collegiate Skate Tour. The series is an outlet for it’s creator, Keegan Guizard, to share his passion for skateboarding, higher education, and travel. Now in it’s fourth year, the Tour is better than ever, and Keegan is continuing to expand it through hard work and determination. So I thought it’d be rad to catch up with Keegan to discuss it. Enjoy.

CST think tank

Photo: @gillhormel

Let’s start with the basics; name, age, how long have you been skateboarding? Got any footage?

Keegan Guizard, 26. Been skating for 18 years this winter. I don’t really have any footage compiled. Just tricks in video promos and “friends” sections here & there.. And Instagram clips floating around.

Current set-up?

8.25″ Element Maders Apse deck. Independent classic 149s, Bones STF 54mm, Bones Reds, Diamond Grip and Hardware

How did you get into skateboarding?

In early elementary school, I thought it was really cool. My friend’s older brother had a board in their garage, and I used to ride it in their driveway. I liked it more and more every time. My dad got me my first board for getting honor roll in the third grade.

What college did you go to in North Carolina? When did you graduate?

I went to NC State University, home of the Wolfpack. Graduated in December, 2012.

I’ve been a fan of North Carolina skateboarding for forever. Early Post22 videos always got me hyped. Seeing that North Carolina has a produced tons of professional skateboarders and has a rich skateboard history. Who are some of your favorites from NC?

Glad you know what’s up! Post22 is the truth, especially in Raleigh where I lived for eight years. I’ll stick to those I actually got to skate with in North Carolina. Getting to skate around Justin Brock before he really blew up was tight. Dan Murphy, fellow NC State grad! Chet Childress is a real OG from my hometown. Brett Abramsky gets me hyped. Durand Beasley for the ramp session hype. Sturgil Horn for the party hype. Connor Champion rips.

Any up and comers to look out for from NC?

There’s so much young talent in NC. I hope they all keep it up! Will Smith has crazy natural talent. Isaac White is fun to watch. Alec Chambers just moved to New York, but he’s sick! Gary Bolos is in SD now; he’s ripping everything.

I heard you lived at an incubator? How was that? Is that where you came up with Collegiate Skate Tour and how long have you been operating it?

Yeah, I lived at this accelerator in Raleigh for a little while, called ThinkHouse. It’s a place where entrepreneurs live together, help each other and get help from local serial entrepreneurs and co-working spaces. It was a really sick place to be around really smart and very cool people. I can’t say enough about Raleigh, North Carolina either. In so many ways, it’s a great place to be. Collegiate Skate Tour first came up before that, when I was still finishing school. ThinkHouse was a great place to live and be when growing my company, and the Tour’s been in existence for about four years now.

At one point I believe you worked with Rob Mendieta at Collegiate Wake Tour? How did that come about and do the two tours have any affiliation?

When I was in school and my friends and I were running the NC State Skate Club (NC Skate), we were invited to an intercollegiate event in Jacksonville, FL. It was a great time and a great trip. When the next year came around, I tried to contact the guys running the event, but no one was doing anything to continue it. So someone sent me over to Rob Mendieta. He’s been a good source of help and advice, since he’s been doing college wake boarding events for about nine years now. Our first ever event, we collaborated with his wake boarding tour, but we haven’t done an event together since. We still stay in touch; we just don’t organize skate & wake events together. Yet… We’re both doing well, and Rob’s a good dude.

So far what’s your most memorable Collegiate Skate Tour Moment?

That’s a tough one. There are so many moments and so many trips that have been really epic in different ways. 1. Early on, when the Tour was still very young, almost every trip overlapped with an NC Skate group trip, so all the homies came out. Early trips, from NC to FL, were the funnest times and some of the best skate trips ever. We’d mob out to Tampa or Cocoa Beach and have a great time.

Working in skateboarding and traveling for work has allowed me to get out west a lot and eventually move to California. That’s been an invaluable experience. Even though I love the east coast, it’s been great to get to know the other side of the country, settle in SoCal (for now), and see a lot of the Northwest.

I can’t decide between early trips from NC or currently being in CA, but I’m super grateful for all of it.

Photo: @collegiateskate

Queens, NY Collegiate Skate Tour Stop Photo: @collegiateskate

What is CST about and what are your goals for the Tour? Any events you’d like to add or different cities?

Collegiate Skate Tour is a national contest series and organization for college skateboarding. We encourage higher education for skateboarders everywhere. We’ve done this mostly through our event series, putting together contests in New Hampshire, Kentucky, Georgia, South Carolina, and lots of other places in the US. Right now, we’re focused on our big events in Oregon, New York, California and Florida. I’m pumped that we’re becoming a nonprofit now, so that we can get college scholarships going for skaters! We’ll have scholarship money for contest winners, and also there will be standard merit-based scholarships though the Tour. I’m super hyped on where we’re at, and we should have college scholarships available through Collegiate Skate Tour for skaters sometime in 2017… Stay tuned.

connect and compete workshop

Collegiate Skate Tour “Connect and Compete” Pannel Photo @collegiateskate

Thoughts on skateboarding in the Olympics?

Any popular past time that can be made competitive will be highlighted in a competitive setting. There will always be people that make that happen. I mean, there’s Street League, there’s the Dime Glory Challenge, there are the smaller local contest events and even the college skate contests that we put on. Skateboarding just got popular enough for long enough to make it to that stage, where it’s been considered for (and accepted into) the Olympics. I understand why people are bummed, and I understand why other people are hyped. Lots of us (mid-20s and older) grew up with a skateboarding that took us out of the box and gave us something unique and creative to pursue. Skateboarding didn’t used to be cool, and I think that’s why the first godfathers are so cool now – they truly did something different. But we have to see it from others’ perspectives. Some dudes from lower socioeconomic backgrounds and poorer countries got saved from the streets by skating the streets. And a Street League berth, a contest prize purse, and the bragging rights of winning championships are all things that they should rightfully be proud of. Tiago Lemos right now… just as an example. That dude rips! And he’s not turning down any opportunities – I understand that. Skating in the Olympics, for a lot of dudes, is winning the game. Coming up from the streets and becoming a champion. Skateboarding is different things to different people, and those that dig a Sunday slappy session aren’t gonna lose that because of the Olympics. In fact, I’m one of those people. Skateboarders aren’t losing anything by the its inclusion in the Olympics. The contest scene skaters are getting greater opportunities because of it, and the raw street skaters might not get kicked out as much because of it. Whatever you like to do, do it.

Since being a part of NC State Skate Club and setting up the Tour what are some other clubs/schools killing it?

It’s rad to see certain schools stepping it up, in terms of skateboarding. NC State had a really solid club and crew when I was in Raleigh. All over Florida, there are legit skate clubs: UF (Gainesville), UCF (Orlando) & USF (Tampa) to name a few… The University of Southern California even has an undergrad course for skating! It’s called “Skateboarding and Action Sports in Business, Media & Culture,” and my friend Neftalie Williams teaches it. I’d have been so hyped to have that class to earn credits in school!

Hahaha, me too! I would have been all over that class. Thanks for taking the time to answer these questions, Keegan!

Be sure to keep up to date with the Tour through CST’s Website, Instagram, or Facebook.

Upcoming Collegiate Skate Tour Stops

Queens, NY @ Astoria Skatepark on October 8th, 2016

Carlsbad, CA @ Transworld Headquarters on November 12th, 2016

Gainesville, FL @ FreeRide Surf & Skate on February 25h, 2017

Eugene, OR @ Revered WJ Skatepark on May 20th, 2017

2016 Ambush Gives Back – A B4BC Benefit Event

Ambush Hosts a Fun Day of Wakeboarding for a Good Cause


Ambush Gives Back

My sunglasses saved me all day last Saturday at Terminus Wake Park.  Not only was the sun brighter than a St. Pauli Girl sign in a college dorm room, but I had to make sure that I kept my man card securely in my back pocket.  There were so many touching moments at the Ambush Gives Back benefit event that the ever-present smile on my face occasionally gave way to a certain level of emotion that I’m not accustomed to at an Ambush event.  Ambush Gives Back  B4BC Benefit was rewarding and fulfilling in so many ways.

The motivation for putting on our inaugural Ambush Gives Back event was the fact that two of the three women in the Ambush founding family are breast cancer survivors.  Our family has had two unbelievably positive outcomes when it comes to battling and defeating breast cancer.  Other families have not been so fortunate.  In a gracious effort to pay it forward, we wanted to put on this event to help raise money for Boarding for Breast Cancer (B4BC), a charity whose sole purpose is supporting those in the action sports community who are affected by breast cancer.

The most moving part of the Ambush Gives Back benefit event was the affirmation of how tight-knit the action sports community really is.  Families came from all over to be a part of the fundraiser.  Bob Soven, Melissa Marquardt, and Alexa Score took time out of their chaotic summer schedules to ride with their fans, give them a few pointers on the cable, and help raise money and awareness for B4BC.  Top local cable riders donated money to compete for a pair of custom Liquid Force x Ambush Board Co. x B4BC wakeboards.  And, nearly everyone on site bought raffle tickets.  In short, everyone came together as one big family and helped raise $6,624 for B4BC.

Special thanks to Terminus WakePark, Liquid Force, and Body Glove for helping us put on this incredible charity event.  And, much appreciation to our sponsors for donating to B4BC, especially Chick-fil-A, Subaru of Kennesaw, Benchmark Physical Therapy, Op5, FedEx,  Springbot, Terminus Tees, GoPro, Reef, EGO Power+, STZ, Prestigious Cleaning Team, Dyer & Posta, KAMS Auto, and Elite Hair Studio.

Even though the event is over, you can still support Ambush Gives Back and B4BC by making a direct donation here.  You can also get yourself one of the remaining limited edition custom Liquid Force x Ambush Board Co. x B4BC Wakeboards.

Liquid Force 2016 Ambush Board Co. x B4BC LTD Wakeboard

Liquid Force 2016 Ambush Board Co. x B4BC LTD Wakeboard

Skateboard Camp with Ambush Board Co.

When you’re a kid…summer is the best!  No school means sleeping in and having plenty of time to catch up on non-scholarly pursuits.  Whether it’s playing video games, watching TV or going to skateboard camp, it’s easily every kid’s favorite time of the year.  However, today is July 15th…and, with July almost being half over, most kids in the metro Atlanta are will be back in school in a couple weeks.  With that being said, one of our favorite things about summer is being able to host a skateboard camp at Swift-Cantrell through the city of Kennesaw.  What skateboarder doesn’t enjoy sharing the love of skateboarding with the next generation of rippers?

The camp has been going strong for a few summers now and it’s great to see some of shop’s riders braving the heat to teach. Not only are the campers stoked to learn the basics of skating but equally they are excited to learn about the culture. Here’s a glimpse into life as a camper:

Also, since camp is so awesome, I wanted to get some perspective on the camp from the instructors on what they love and hate about camp.

Bobby Henson

  ollie at foundation

The best part about skate camp is the kids and how fast they progress. It blows my mind every week how new and clueless most of the kids are to skateboarding and how by the end of the week they know how to do all the basics and even a few tricks. Some of the best highlights are the different ways each kid celebrates when they do something new and have been trying to learn for a awhile, that they never thought they would ever land. For example, one camper always wanted to drop in on a quarter pipe and once he landed one and rolled away he just screamed, with his hands doing rock on fist in the air. 

Wesley Lembo

backside smith grind

Skate Camp is awesome because my friends and I get the opportunity to literally cultivate the upcoming generation of skateboarders. I love getting to be hands on with each kid, and try to push them to try things that they maybe never thought they could do. The worst part is the heat. Everybody feels it, but I love just encouraging everyone to stay hydrated, to drink water, and to work at their own pace. Every kid is unique, and can offer something different to the camp experience. Between seeing new faces and old from week to week. I can easily say that skate camp is one of my favorite things that I get to be a part of.

Skyler Clark

kickflip over rail

Teaching skate camp at Swift Cantrell park has been a blast for me. It gives me a nostalgic feeling from when i was younger going to Progressive Skate Park camps in canton. Most of the kids that enroll genuinely want to learn and keep skating after the camp is done. I’d have to say the best part about skate camp is running into the kids later on and seeing how much they’ve progressed since the last time you skated with them. It makes you feel like you’ve made a positive difference in they’re life. A lot of cool kids have come through and even a few teenagers. No matter how old they are, it’s always awesome to see kids slam super hard and get right back up to try again. That’s what skating is all about. It’s about pushing yourself just over your comfort level and seeing what you’re really capable of. There have been many memorable moments during the time we’ve been doing the camps but honestly the most memorable ones are when they finally land what they’ve been working on and realize that as long as you want it you can do anything.

Now i can only name a couple of downsides to skate camp. Obviously the summer heat would take the energy out of most people, but for some reason it feels like the heat is magnified at that park haha.

The only other thing that kind of ticks me off is when parents sign they’re kids up just to get them out of the house. I get it. You don’t want your kid to be a couch potato, but that doesn’t mean skateboarding is what they want to do. Skating involves repeatedly slamming, getting back up and trying again. I feel like skateboarding is for athletic people who don’t quite fit into or don’t wanna be involved in other sports. So when a kid shows up and clearly has no intention on trying and acts like they’re being forced into it, its a bummer. Either way, we try to stoke them up as much as we can but in the end, it all depends on how much they want it.

Go Skateboarding Day 2016

The technological world is taking over. Our entertainment, our shopping, our communication, even our interactions among friends have become relegated to a flickering glow from a digital device. That’s why skateboarding is so special, whole, and pure. It can’t be done from a smartphone (unless you are playing True Skate, but how does that count?). Skateboarding is real. You do it in the natural world with genuine friends. You do it because it’s challenging. You do it because it’s fun. And, you do it because you love it. Skateboarding should be celebrated and that’s why we at Ambush fully embrace Go Skateboarding Day.

This year’s Go Skateboarding Day event at the Kennesaw Skatepark saw some killer skating, lots of camaraderie, and some of the gnarliest slams that park has ever seen (check out Spencer Ames’ Hall of Meat worthy backflip). Even the Mayor came out and donated some flesh to the skatepark. And, that’s what Go Skateboarding Day is all about: the whole community getting behind it and showing the world what we already knew: skateboarding is life.

Much thanks to the City of Kennesaw, Real, Anti-Hero, Spitfire, Thunder, Thrasher Magazine, and Red Bull for making this event fun.

Game of Skate #22

The rain has been torturous these past two weeks. It’s been impossible to skate throughout the entirety of ATL’s best skating season. The rain postponed Game of Skate 22 once. And, when the skies tried to shut down Game of Skate 22 for a second time, we said “nope”. Welcome to the first Game of Skate ever played inside the shop.

It was a little crazy trying to pack everyone into the shop. Much thanks to those that adapted to the circumstances with us. That’s what skateboarding is all about.

In the end, it was a battle. Here are the Division Winners:

Beginner Division:
1st Place: Andrew Bladwin
2nd Place: Gilberto Ortiz
3rd Place: Nathan Chao

Intermediate Division:
1st Place: John Summerour
2nd Place: Juan Alcantar
3rd Place: Daniel Garcia

Advance Division:
1st Place: Zeke Logan
2nd Place: Garrett Haschke
3rd Place: Wes Lembo

We are grateful to have such a supportive local community that is down to do whatever it takes to make skateboarding fun. The weather gave us lemons and you helped us make lemonade.

Very special thanks to Vans, Red Bull, and all of our sponsors. You made this event great.

Zeke Logan – Caswell’s Choice Winner

Volcom’s Wild in the Parks tour had a tumultuous visit to Atlanta. The contest was originally slated to take place at the Kennesaw Skatepark, but days of unrelenting rain moved the event to Hazard County Skatepark. From there, it was all sunny skies and rainbows, particularly for our very own Zeke Logan.

Zeke won Caswell’s Choice as the longtime pro’s favorite skater at the Atlanta Wild in the Parks stop. As part of Zeke’s recognition, he got to skate with the Volcom team at his favorite spots throughout Atlanta. Check the vid from the day:

And, Zeke has an open invitation to compete in the Wild in the Parks finals at The Berrics as well. Wish him luck.


Baker Skateboards Demo at Kennesaw Skatepark


Scientists claim that the surface of the sun is 9,940 degrees fahrenheit. I don’t know what temps we hit on Friday for the Baker Skateboards demo at the Kennesaw Skatepark, but it felt like we were all watching the Baker Boys from a cosmic ball of fire.

The only thing more fire than the weather were the hammers being thrown by skateboarding’s hottest team. In case you missed it, check the vid.



Special thanks to Andrew Reynolds, Cyril Jackson, T-Funk, Figgy, Terry Kennedy, Kevin Long, Dee Ostrander, Shane Heyl, Bryan Herman, Rowan Zorilla, Jake Hayes, Nuge, Riley Hawk, Dustin Dollin, Sammy Baca, Neckface, Beagle, and Doughnut. Much respect from the Ambush crew.



Trip Across North America with Harley Clifford


Last week we treated some of our special customers to a day on the lake with Harley Clifford. They were able to demo new Liquid Force wakeboards and wakesurfers, take a set behind the Ambush Nautique G-21, and, of course, meet and greet with Harley himself.

And, everybody killed it. The level of riding was incredible. It must have been the boards.



Much thanks to Matt Long, Harley Clifford, Ben Watts, Mark Roche, and the whole Liquid Force crew.

Go Skateboarding Day 2015


Go Skateboarding Day is all about getting the community together and sharing in our collective love of skateboarding. It’s a day of reflection about how much better your life is that you have skateboarding in it. It’s about friendship and camaraderie. It’s a celebration of the experiences you have on that board no one can take away from you. It’s the most wonderful day of the year.

We celebrated Go Skateboarding Day with our friends at the Kennesaw Skatepark. It was a scorcher of a day, but that didn’t stop 200 skaters from honoring Go Skateboarding Day with us. The day started with a free skate. Anyone that landed a solid trick was quickly rewarded with some swag from our shop. The afternoon morphed into an impromptu best trick contest that was owner by Olivier Lucero and Khalif Muhammad.


Best Trick Winners Olivier Lucero and Khalif Muhammad

Best Trick Winners Olivier Lucero and Khalif Muhammad


And, since it was Father’s Day, we put on a father/son father/daughter best trick contest as well. It was killer seeing generations of skateboarders shredding together and having some family bonding time. Families that skate together stay together.


Upper left: Teegan and Chris Saari. Upper right: Bob and Ezra Boutwell. Bottom: Kele, Tristyn, and Jason Maney.

Upper left: Teegan and Chris Saari. Upper right: Bob and Ezra Boutwell. Bottom: Kele, Tristyn, and Jason Maney.


Check the video recap of the day:



Special thanks to the City of Kennesaw, Kennesaw Skatepark, and the Kennesaw Parks and Rec Department, Street League, Organika, and Expedition for all your support. You helped make Go Skateboarding Day special for all that participated.



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