Employee Picks

Nerding Out: Thrasher Magazine Covers over the Years Pt. 1

Bi-weekly, we get together for a marketing meeting.  During these powwows, we lay out our marketing schedule and agenda, and discuss content.  A LOT of times during these meetings we sit around figuratively throwing shit at a wall and hoping some of it sticks.  A few months ago, sitting around the conference table discussing our marketing plans, it hit me.  That little voice in my head said, “Hey, Ben!  I don’t think anyone has ever analyzed every Thrasher Magazine cover.”  And…without thinking, I immediately blurted this out to the group.  Little did I know that this idea would stick and I’d be the one to undertake this endeavor.

Have you ever bitten off more than you can chew?  Ever taken a bite so large you instantly regret it?  We’ve all done it, and after nearly asphyxiating, we say, “Never again!  From now on, I’m only taking small bites.,” but…if you’re like me, your eyes are always bigger than your stomach, and after surviving that first enormous bite, all you know to do is settle in for the feast.

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Save Big for Summer!

Summer is right around the bend and we couldn’t be any more stoked! Who doesn’t love a few extra hours of daylight? With longer days, you get more time on your board, subsequently, that also means more blown out shoes! Here’s a secret way to optimize your time and money this summer. Get your shoes now and you’ll get the most bang for your buck. Use that little extra dough saved for more important things like; beverages, LOTS of beverages, and BBQ. You might be asking yourself, “How can I save money on shoes?!” It’s easy, just take advantage of our Multi-Shoe Discount Program (discounts taken off at check-out): Buy 2 Pairs SAVE 10%, Buy 3 Pairs SAVE 15%, or Buy 4 or More Pairs and SAVE 20%.

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Lakai Vincent 2 with Skyler

We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.

For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007.  That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate).  Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.

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Insane Terrain: Garfield High School

Here’s the scenario, for the past couple weeks every night you get home from work dead tired and ready for a solid night’s sleep. You lay in bed waiting for sleep to come but it doesn’t. You’re cursed! You are suffering from a certain compulsive vision and you can’t shake it long enough to put your mind at ease.  Most skateboarders can empathize with this because we all know the struggle of having trick stuck in our mind. Literally you can’t rest until you make your vision a reality. The spot is lined up and ready for the taking and, maybe even, you’ve already tried the trick. Regardless, you are stuck with the pain of bringing your thought into fruition. Finally the day arrives and you go out and bust. The thrill of riding away is what we all are searching for, unfortunately, for you, today, it’s short lived. You check the photo or footage and it doesn’t live up to your expectations. The trick was gnarly but nothing will do it justice no photo or clip. Nevertheless, people will figure out how gnarly the trick is by visiting the spot. You have left your mark and the madness continues to the next spot.

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Are You Ready to Shred? | ABC Snow Set Ups

Coming at you HOT with a little 1, 2, 3 punch of suggested snowboarding set ups for three of my favorite riding conditions.  Check them out here and make sure you’re prepared!

Dumping/Powder Day

 

Powder Day

Set Up:

WHY – On days when it’s dumping or you’ve been blessed by the Powder Gods that reign supreme over each mountain range, speed and response win the game.  Having a setup that is hard charging and able to carry speed through powder is key.  Stiffer boots and bindings help with the transition of power edge to edge and also help with driving through turns as you navigate the mountain.  Warmer outerwear, especially gloves, help in case you take a spill in the deep fluffy stuff and have to slowly inch worm your way back to the hard pack.  Also, get a solid pair of goggles with a low-light lens…like the Oakley Flight Deck w/ Prizm Rose Lens.  This will help with being able to see the terrain in front of you during low-light/grey sky riding conditions.  Another item to think about is a hood, not the one attached to your jacket, but a secondary.  Peep this one from Airhole above to keep the snow out as you get chest deep on such an epic day!  Oh yeah, don’t forget your snorkel – haha.

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Converse One Star Skate Shoe w/ Wes Lembo

Wes took some time to do work with the new Converse One Star skate shoes!  Watch the video and then swing by the shop or grab a pair online!

Credit Where Credit Is Due

The full-length skate video has gone the way of the dodo more or less and without beating a dead horse I’d like to delve ever so lightly into one aspect I miss about full feature videos: the credits or after credits sections.  Obviously, the intent of the credits is to acknowledge everyone who made the video possible, but they often serve as a platform for great B-roll footage and music.  So, I’d like to take some time and give credit where credit is due for my favorite skate video outros.

Coliseum’s PJ Ladd’s Wonderful Horrible Life (2002)

Every skateboarder has that one video they’ll attribute to making the biggest impression on them.  From what they skate, where they skate and even down to what skate shoes they skate.  For us old enough, more than likely you’ll remember that one video specifically because you wore the tape down from rewinding it constantly, eventually killing the tape.  I believe it’s safe to say for the majority of my peers and I that video was Coliseum Skateshop’s PJ Ladd’s Wonderful Horrible Life.  I challenge anyone to name a shop video that has had near the impact of this video.  Think about it, breakout parts from future pros; PJ Ladd, Ryan Gallant, and our introduction to the infamous Jereme Rogers.  Plain and simple, this video is my generation’s Mouse. This video made me want to skate nothing but éS Accels.

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Jay Jay Patterson Bids Farewell to Atlanta, Joins Ambush Alumni

Jay Jay's last big hurrah at Nick's Back Porch.Today marks a bittersweet landmark in the Ambush timeline.  Jay Jay Patterson, one of the most influential personalities we’ve ever had the pleasure of working with, has officially flown South to Miami on a one way ticket.

“I came to the company in 2003, a scrawny kid with an awkward voice that loved skating,” Jay Jay explains.  “I was forced to challenge myself and will continue to do so.”

For those who don’t know, Jay Jay is the type of person who doesn’t set personal barriers for himself.  He goes out and gets what he wants and if he can’t, he figures out how.  That’s exactly what he’s doing now.  Thanks for everything JJ, we wish you all the success in the world.

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Racked ✈ Flying South

The centerpiece for this outfit is the squakers button up by RVCA. The dark reds, greens, and browns in the shirt make it easy to match while the gray-themed accessories bring it all home. The deck specs are the icing on the cake.

See below for links

Brixton Fiddler Hat ($34) Brixton Mason Standard Fit Tee ($20) RVCA Squakers Button-Up Shirt ($58) Levis 513 Straight Fit Jean ($64) Herschel Supply Co. Settlement Backpack ($55) New Balance Quincy Shoes ($65) Stance Rockland Sock ($14) Volcom Flug Wallet ($25) Deck Specs Sunglasses ($95)

*complete outfit available in-store

Racked – Fall Accessories

Save time and angst by incorporating functional accessories into your wardrobe. Here we’ve gathered all the proper necessities for a day out on the streets either skating or sidewalk surfing.

New season, new accessories.

Now available at Ambush Boarding Co.

Ambush Boarding Co. Puff Beanie ($20) The Hundreds Jon Bag ($59) Vans Era ($50) Nixon Quad Watch ($125)  Stance Harlow Sock ($10) Von Zipper Thurston Sunglasses ($100) Ambush Boarding Co. Come And Take It Pocket Tee ($23) Ambush Board Co. Party With Us Flask ($15)

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