We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.
For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007. That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate). Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.
We are glad that Smyth was able to lock Vincent down because Vincent’s brand of 100% high speed, raw dog skateboarding will never go stale.
When we heard the Vincent 2 was about to drop we had to get our hands on a pair to test out. We let one of our favorite local rippers, Skyler Clark do the skating and trust us, if you like a solid vulcanized shoe with great feel, grip, and support look no further. The Vincent 2 won’t disappoint.
Warning: These won’t make you skate like Vincent but it’s a great place to start. Vincent 2 in-stock now! Which color will you skate?
Here’s the scenario, for the past couple weeks every night you get home from work dead tired and ready for a solid night’s sleep. You lay in bed waiting for sleep to come but it doesn’t. You’re cursed! You are suffering from a certain compulsive vision and you can’t shake it long enough to put your mind at ease. Most skateboarders can empathize with this because we all know the struggle of having trick stuck in our mind. Literally you can’t rest until you make your vision a reality. The spot is lined up and ready for the taking and, maybe even, you’ve already tried the trick. Regardless, you are stuck with the pain of bringing your thought into fruition. Finally the day arrives and you go out and bust. The thrill of riding away is what we all are searching for, unfortunately, for you, today, it’s short lived. You check the photo or footage and it doesn’t live up to your expectations. The trick was gnarly but nothing will do it justice no photo or clip. Nevertheless, people will figure out how gnarly the trick is by visiting the spot. You have left your mark and the madness continues to the next spot.
Looks are always deceiving and what sometimes looks insane isn’t and vice versa. Recently, I saw a new trick done on the famous bank to wall at Garfield High School in Seattle, Washington and it got me thinking…You don’t have worry about deceptive angles or anything at Garfield High because anything done on that wall or surrounding embankments is wild. I have never visited spot but it should be in Thrasher Magazine’s table book Insane Terrain if it isn’t.
Click around on Google street view for yourself…talk about a dream spot.
Naturally there are a ton of options at Garfield and a ton of shit has gone down but here are some of my favorites that have gone down at the school. In no particular order.
Erick Winkowski seems like he has been getting way more coverage recently than he ever did as a team rider for Welcome Skateboards. This invert at Garfield is a prime example of how gnarly this guy is. Also I recommend watching OJ Wheel’s recent tour video to Hawaii for more of Erick ripping.
Jordan Sanchez has been killing it for forever and was one of our favorites on Boulevard. We couldn’t be more excited for his recent pro nod. Good looks, Welcome skateboards.
All of these clips get me hyped and hopefully someday I can do some skate tourism in Seattle, Washington and visit this #Insaneterrain . I leave this last tidbit for all you music nerds out there, Jimi Hendrix went to Garfield High before he dropped out Junior year.
WHY – On days when it’s dumping or you’ve been blessed by the Powder Gods that reign supreme over each mountain range, speed and response win the game. Having a setup that is hard charging and able to carry speed through powder is key. Stiffer boots and bindings help with the transition of power edge to edge and also help with driving through turns as you navigate the mountain. Warmer outerwear, especially gloves, help in case you take a spill in the deep fluffy stuff and have to slowly inch worm your way back to the hard pack. Also, get a solid pair of goggles with a low-light lens…like the Oakley Flight Deck w/ Prizm Rose Lens. This will help with being able to see the terrain in front of you during low-light/grey sky riding conditions. Another item to think about is a hood, not the one attached to your jacket, but a secondary. Peep this one from Airhole above to keep the snow out as you get chest deep on such an epic day! Oh yeah, don’t forget your snorkel – haha.
WHY – Honestly, this is my favorite kind of riding condition. Sure, who doesn’t like it when it’s dumping snow…but…I absolutely LOVE it when it’s just perfect. For days like this, grab your best all-mountain board and boots/bindings that give you support when you need it but offer some flex when you get the itch for some freestyle or park riding. I like the Machete from Ride, the Custom Flying V from Burton, or the Metal Gnuru from GNU for days like these…personally, I ride the Metal Gnuru. One of the best boards I’ve ridden in a long time. Make sure you also go with some lighter to mid-weight outerwear and gloves since you’ll probably be up and down the mountain all day long. This will help you regulate temperature better and not to over-heat during your session. A pair of goggles with a nice mirror tint to them helps when the sun is beating down on the slopes and then reflecting back up into your face. You don’t notice it, but having something to help block some of the UV transmission really helps protect your eyes while enjoying the day. Also, treat yourself to any and all opportunities to try local beers around the mountain. Those guys ride and brew for a living to…they’ve usually got something to compliment your day for the perfect apres-ski brewski! Cheers!
WHY – Just Kidding…but seriously, it was in the 70’s this December all the way up the East Coast. While it was nice to keep rocking flip-flops and riding with the top down/doors off on my Wrangler until New Year’s Day…I’m welcoming the cold that has finally crept in and allowing our resorts here on the E. Coast to start compiling snow.
WHY – Being an East Coast native myself, I long for the trips out West of the Mississippi to go riding. They always end up being a blast. But, for the times when I stay more localized during the season, I typically gravitate towards boards that have features like Lib Tech’s “Magnatraction” or Arbor’s “Grip-Tech” contact points. It helps when cutting through ice patches that are notorious here on the “Ice Coast”…I mean East Coast. Also, things typically end up being more freestyle/park oriented on the East Coast since our runs are shorter…grab a board/boot/binding set up like the one above to ensure you have something soft and flexible enough to make the most of your day! A lighter to mid-weight outerwear/glove combo works here too. Sometimes, riding in a base layer and a shirt is all you need. There’s something freeing about riding with the bare essentials from time to time…it’s liberating for sure. Any goggles work really, just be mindful of the light conditions for the day…more light transmission on overcast days and less light transmission (something with some mirror or tint) on brighter days. Also, don’t forget your ice scraper…you might need it when you go to load back up in the car. Knock that ice that accumulated on your windshield off while you were charging the mountain before you head home!
Don’t forget, it’s always good to think about base layer and riding socks too. Essential part of each rider’s gear…no matter where you’re riding. Be sure to check out what we’ve got from Dakine, Stance, Under Armour, and Burton to make sure you’ve got your bases covered!
Now, get out there and RIDE! It is go time and don’t forget to pick up anything you might need from AmbushBoardCo.com or come by the shop to see anything in person!
The full-length skate video has gone the way of the dodo more or less and without beating a dead horse I’d like to delve ever so lightly into one aspect I miss about full feature videos: the credits or after credits sections. Obviously, the intent of the credits is to acknowledge everyone who made the video possible, but they often serve as a platform for great B-roll footage and music. So, I’d like to take some time and give credit where credit is due for my favorite skate video outros.
Coliseum’s PJ Ladd’s Wonderful Horrible Life (2002)
Every skateboarder has that one video they’ll attribute to making the biggest impression on them. From what they skate, where they skate and even down to what skate shoes they skate. For us old enough, more than likely you’ll remember that one video specifically because you wore the tape down from rewinding it constantly, eventually killing the tape. I believe it’s safe to say for the majority of my peers and I that video was Coliseum Skateshop’s PJ Ladd’s Wonderful Horrible Life. I challenge anyone to name a shop video that has had near the impact of this video. Think about it, breakout parts from future pros; PJ Ladd, Ryan Gallant, and our introduction to the infamous Jereme Rogers. Plain and simple, this video is my generation’s Mouse. This video made me want to skate nothing but éS Accels.
So what about PJ Ladd’s WHL’s credits/outro make it so memorable? Well, mainly it features a lot of shenanigans and still serves as the biggest glimpse into the PJ’s enigmatic life to date. Top it all off with a splash of Britpop and a clip of someone focusing a complete skateboard at a mall shop and you have a real winner. Thanks, PJ. That little blue cassette will forever have a special home in our hearts and VCRs.
Plan B’s Virtual Reality (1993)
Admittedly, I am too young to have seen this video when it came out. However, I was lucky enough to score all four of the original Plan B videos (Questionable, Virtual Reality, Second Hand Smoke and The Revolution) on VHS in the early ’00s. Needless to say, I have spent countless hours carefully dissecting each and every original Plan B video to the point it may be considered unhealthy. A lot of Virtual Reality is burned into my memory; the Blind section, Mike Caroll’s line at the Gold Rail in DC, but I think the credits may take the cake as my favorite ever. The field recording of the homeless man playing “Here comes the sun” is so sick, I can’t write anything about it that would do it justice. Just watch it here:
Antisocial’s Self-Titled Video (2004)
During my more formative years, it seemed as though our neighbors to the North could do no wrong. Canada was setting the benchmark high for skateboard culture. This can be attributed to an output of amazing independent videos and vibrant skate scenes. Side note: they even stealthily snuck in a SOTY award in there, too. When examining early ’00s Canadian skateboarding, please don’t let Mark Appleyard’s accolades overshadow what I believe is an incredibly important shop video. Antisocial’s self-titled video, featured stellar parts from Keegan Sauder, Quinn Starr, and last but not least, a Rick McCrank part that features a couple really underrated switch flips. This video’s music direction really is second to none and I applaud Antisocial for my introduction to the Pogues and Magnolia Electric Co. Here is the credit section to their first video:
P.S. We are really excited to see their new flick come spring ’16.
Matt Creasy and Ryan Dearth’s Rusty Trombone (’02-ish)
More than likely, if you aren’t from the Southeast you probably haven’t seen this video. If you have, well, good on you because it’s a classic. Featuring parts from the likes of Jeremiah Babb, Chris Head, Mike Devine, John Sheffield, Mike Summers, Graham Bickerstaff, and Phil Kent, this video was one of my first glimpses into the driving forces in Atlanta street skating. I’ll never forget buying a copy of Rusty Trombone. I was at a skatepark in Cumming, GA, called “Wicked Grind” when they got a box of copies and an employee immediately put one into the shop’s VCR. Needless to say, I was stoked and bought it then proceeded to watch it countless times. It’ll always be a very important video to me because it made me realize that there are local skateboarders out there making videos and contributing to skateboarding. I always got stoked on the credits because they probably introduced me to Bright Eyes with their track “Let’s Not Shit Ourselves (To Love and to Be Loved)” wrapping up the video.
This video inspired me to skate and film skateboarding with my friends.
Habitat’s Mosaic (2003)
I probably sound like a broken records but I’ll say it one last time…this video is a CLASSIC. I can’t think of a negative thing to say about this video. What isn’t to love? You get aesthetically pleasing art direction plus great music, and let’s not forget about the video’s lineup; Tim O’Connor and Wenning, Fred Gall, Rob Pluhowski, Ed Selego, Kerry Getz, Heath Kirchart, Jason Dill, Pappalardo, Stefan Janoski, Danny Garcia, and our introduction to Danny Renaud (The Dirt) whose part is arguably one of the best from the ’00s.
The credits for Mosaic always stood out with it’s mix of 8 mm footage, VX footage, and still photography. Also, it ends with The Dirt tying a little kid’s shoes, how’s that for heartwarming! Kudos, Habitat. That white VHS cassette is as good as gold to me.
Upon writing this, I’m realizing that almost all of these videos excluding Plan B’s Virtual Reality are from generally the same era. I definitely attribute this to the time of my life when I was the most impressionable and at the time everything seemed incredibly fresh. So a lot of nostalgia is generated when I look back on these segments. Hopefully, skateboarding’s collective attention span isn’t too narrow these days to appreciate the credits!
Today marks a bittersweet landmark in the Ambush timeline. Jay Jay Patterson, one of themost influential personalities we’ve ever had the pleasure of working with, has officially flown South to Miami on a one way ticket.
“I came to the company in 2003, a scrawny kid with an awkward voice that loved skating,” Jay Jay explains. “I was forced to challenge myself and will continue to do so.”
For those who don’t know, Jay Jay is the type of person who doesn’t set personal barriers for himself. He goes out and gets what he wants and if he can’t, he figures out how. That’s exactly what he’s doing now. Thanks for everything JJ, we wish you all the success in the world.
Jay Jay’s open-letter farewell:
As many of you may or may not know, today is my last day. While snowed in the last 24 hours I’ve had a lot of time to reflect. Something that’s pretty easy to do when you’re trapped on Barrett lakes. I’ve learned so much from all of the past and present employees I’ve had the privilege to work with. I can honestly say for nearly a decade I’ve worked for the raddest company. I can’t think of any other place that would allow their employees to follow their passions and provide them with the tools necessary to excel.
I came to the company in 2003. A scrawny kid with an awkward voice that loved skating. The only thing that has changed is I don’t take cabs to work anymore. From the first day of work to this very moment I’ve been treated like family. I’ve been forced to challenge myself. I’ve been asked to dream. Then, asked to dream bigger. That’s what being apart of Ambush is about. It’s working hard to achieve goals then making bigger more challenging ones. I’ve had the pleasure to be apart of Ambush’s growth from a small shop to an icon. From a simple online catalog to an umbrella of web stores.
All of the skills I have learned from my time with Ambush have helped me grow personally and professionally. These are life skills I’m going to take with me forever along my journey. I urge any new employee to be a sponge. Try to absorb as much from this group as you can. You’ll learn so much from everyone, and I mean everyone. There are gems all over the place. You’ve just got to pick them up.
It’s a bummer I won’t be apart of Ambush’s next steps, but I’m eager to see where you guys go next. I’ll be keeping a watchful eye, and I expect big things! Please continue to keep dreaming big and sharing your passions. ‘Never be afraid to get weird’
James ( Jay Jay ) Patterson
Jay Jay, I’m sure whatever life goal you’ve set for yourself will be easily achieved with your infectious tone and positive outlook on life. We hope to see you sooner than later, friend!
We’ve assembled some of Jay Jay’s most memorable moments here on the blog. Scroll down to witness ten years of @JPIVEY madness!
Who can forget this moment at Lenny’s tho? R.I.P.
Classic Rock n’ Roll, published in various industry mags as a full-page BuySkateShoes.com ad.
Jay Jay’s old office. This was featured on a CheapSk8Shoes outbound emailer promoting DC Shoes.
Jay Jay getting vertical on the old miniramp for a BuySkateShoes.com ad.
Jay Jay with good friend and rising hiphop artist, Jarren Benton.
Fun Fact: Jay Jay can lace and tie a Dunk High in 1.8 seconds.
A young Jay Jay boosting a nice melan above the coping in…DRESS SHOES!?
The centerpiece for this outfit is the squakers button up by RVCA. The dark reds, greens, and browns in the shirt make it easy to match while the gray-themed accessories bring it all home. The deck specs are the icing on the cake.
Atlanta based sunglasess brand Deck Specks is pioneering the avante-garde approach to creating eco-friendly sunglasses. Made from recycled and reclaimed skateboards, these unique frames boast unmatched originality and a highly fashionable look. But, even though the guys are frontrunners in the art of DIY sunglass production, the sustainable approach comes with it’s own unique set of obstacles.
“It’s more than just making sunglasses,” part owner, Luke Bullard explains. “We wouldn’t be able to run a business if it weren’t for all the kids in Atlanta skateboarding.”
The guys rely on the local skate scene to supply the skateboards used to make the frames. The old decks are then cut out, sanded, and transformed into unique one-of-a-kind sunglasses whose look has created quite a buzz in ATL.
For more on Deck Specs, check out their website or come into the shop and try a pair on today. You can also find the guys on Instagram at @deckspecks
The day’s delivery comes in. The crew all gravitates to the shipment as if the boxes have some sort of magnetic pull. Mostly, everyone wants to take a mental inventory of what we just got in. Others want to poke fun. But, every once in a while, we get some products in that really speak to us. You know, the ones that really get you pumped to ride. This week’s picks are pretty diverse, but I guess that is expected from a crew with a bunch of unique interests.
Sean Hance – Lib Tech TRS
“C2 is for me too. I love the rocker/camber combo. Grip when you need it, forgiveness when you don’t.”
Lee Elliott – Gnaraloo SUP
“I can’t wait to take my little grom out on the lake this summer, plop him on the nose of this thing, and tool around the water.”
Ambush Board Co. is a universally recognized global leader in Board Sports retail. Founded in 1997 in Kennesaw, Georgia, Ambush is owned and operated by a core group of devoted skaters, wakeboarders, and snowboarders who are deeply invested in the Board Sports community, and has evolved by staying true to their essential principles of Service, Knowledge, Integrity, Commitment, and Passion. Ambush always has been and always will be unyielding in their collective efforts to push the progression of Board Sports retail.
Ambush Board Co.
2555 Cobb Place Ln
Kennesaw, GA 30144
Phone: (770) 420-9111
1690 Roberts Blvd, Ste 105
Kennesaw, GA 30144
(800) 408-9945 or (770) 406-6568