Assorted BS

Women in Skateboarding

It’s nearly impossible to ignore the 24-hour news cycle today.  Everywhere you turn, look, or swipe it’s in your face…and, to me, it’s depressing.  As far as I, personally, am concerned, there is the the constant reminder that our leaders seem bent on making our nation less inclusive.  We seem to take 10 steps forward only to be knocked back two.  However, I remain optimistic after witnessing the worldwide support of women’s marches a couple weeks ago.  It seems that progress will continue creeping  forward.  I mean…things have to keep getting better, right?  Skateboarding has always been the most diverse of the so-called “board sports”, and it’s trending towards being ever more diverse.  Nowhere is it more apparent than in the coverage of women in skateboarding.  The past couple months their coverage has been boomin’ and that makes me proud to be a skateboarder.  So, shout out to all the ladies killing it out there!  Women have definitely more than earned their seat at skateboarding’s table.  Here are a few of my favorite examples of this in the past couple months.

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Winter Skateboarding in Georgia

It’s not uncommon to hole up inside during winter.  The days are short, cold, and for us in Georgia, the days are actually, well, pretty mild.  As I write this today Tuesday, January 17th 2017, I can’t use the weather as my excuse not to skate.  It’s currently 72° and cloudy in beautiful Kennesaw, GA.  Admittedly, it’s unseasonably warm.  Still, I find myself counting the days until spring.  For your information, spring is 61 days, 14 hours, and 9 minutes away.  Look at the forecast for the next 10 days.  Despite some rain here and there, it’s definitely not too bad, eh?

You’re crazy if you aren’t stoked on this forecast.  Time to move the beanies, sweatshirts, and jackets back to storage?  Maybe not quite yet…because, out of the 61 “winter” days left, more than likely we’ll experience a couple more cold snaps and inclement weather that may render the streets “un-skateable.”  I’m by no means a meteorologist, but I’d guess it’ll be due to negligible amounts of ice or rain.  (Knock on wood!)

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Nerding Out: Thrasher Magazine Covers over the Years Pt. 1

Bi-weekly, we get together for a marketing meeting.  During these powwows, we lay out our marketing schedule and agenda, and discuss content.  A LOT of times during these meetings we sit around figuratively throwing shit at a wall and hoping some of it sticks.  A few months ago, sitting around the conference table discussing our marketing plans, it hit me.  That little voice in my head said, “Hey, Ben!  I don’t think anyone has ever analyzed every Thrasher Magazine cover.”  And…without thinking, I immediately blurted this out to the group.  Little did I know that this idea would stick and I’d be the one to undertake this endeavor.

Have you ever bitten off more than you can chew?  Ever taken a bite so large you instantly regret it?  We’ve all done it, and after nearly asphyxiating, we say, “Never again!  From now on, I’m only taking small bites.,” but…if you’re like me, your eyes are always bigger than your stomach, and after surviving that first enormous bite, all you know to do is settle in for the feast.

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5 Skaters with Extracurricular Interests

The world of skateboarding is incredibly vast and fast moving.  Its influence is felt in the music we listen to, the art we look at, and the movies we watch. Skateboarding has always attracted a creative class, but some skaters have interests that completely transcend the world of skateboarding. As skateboarders, we have an ability to blend in while also standing out.  We appreciate all the different walks of life that one can encounter, so it comes as no surprise that top tier pros have found interest in so many numerous things.  Everyone on this list is still out there ripping, while also redefining what it means to be a skateboarder.

5. Eric Koston

eric-koston-frontside-feeble-nyc

Koston has been in the game a long time now, and still makes waves through the skateboarding community. He popularized being a well rounded street skater, being one of the first guys to take switch skating to both a manual pad and handrails. But, between nollie heelflip nosesliding Wilshire ten, and doing a tuck knee air out, he found the time to pick up a golf habit. As a matter of fact, Koston’s not alone on this one, it would seem a lot of fine people under the Crailtap banner have followed suit. He’s also a self professed sneaker head, stacking up a huge collection over the years. He love Jordans so much, his third shoe on es was a dead ringer of the Jordan 12. Nike proved a good fit for Koston, and has helped in developing tech skate shoes that still have a classic fit and function. Stay Frosty fools.

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Catching Up With The Crew

To me, it’s always seemed like getting footage is cyclical. Sometimes, it comes easy and the crew logs several minutes a week and then the next week, nothing. While the process can certainly feel tedious at times, it’s absolutely worth it. When there is enough footage to stitch something together, it doesn’t get much better than that! So it always gets me hyped to see anyone from our team putting out footage. No matter the format or platform.

Gary Backside Tailslide

Gary gets a back tail while Cole documents

With that being said, I wanted to compile the most recent clips our riders have been featured in and put them into one place. So sit back, watch, and get stoked to go skate with the homies and put out your own clips.

First off, we got Travis Glover skating through Spain with Chaz Ortiz in this clip for JBL Audio. Yo Travis! Let me get some headphones!

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Insane Terrain: Garfield High School

Here’s the scenario, for the past couple weeks every night you get home from work dead tired and ready for a solid night’s sleep. You lay in bed waiting for sleep to come but it doesn’t. You’re cursed! You are suffering from a certain compulsive vision and you can’t shake it long enough to put your mind at ease.  Most skateboarders can empathize with this because we all know the struggle of having trick stuck in our mind. Literally you can’t rest until you make your vision a reality. The spot is lined up and ready for the taking and, maybe even, you’ve already tried the trick. Regardless, you are stuck with the pain of bringing your thought into fruition. Finally the day arrives and you go out and bust. The thrill of riding away is what we all are searching for, unfortunately, for you, today, it’s short lived. You check the photo or footage and it doesn’t live up to your expectations. The trick was gnarly but nothing will do it justice no photo or clip. Nevertheless, people will figure out how gnarly the trick is by visiting the spot. You have left your mark and the madness continues to the next spot.

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Five Reasons Why I Won’t Be Skateboarding Saturday

Unless you are lucky and get to skateboard for a living, the older you get, naturally, the less time you have to skateboard.  Priorities change from chasing the next session to chasing the next paycheck.  These are just the facts of life.

As aging adult skateboarders, after we’ve put in our 40-50+ hour work week you would think that we’d be excited to skate.  Well, that isn’t always the case.  I certainly can’t speak for all adult skateboarders, but here are my top five reasons I will not be skateboarding Saturday.

Slams

You know it, I know it, slams are very capable of extinguishing any desire to skateboard.  Why is that?  If I see someone eat shit, I’m not stoked, I’m done!  On the flipside of that, there are humans  who seemingly love to slam (think Leo Romero).  Whatever your stance is on slamming, I think we can all agree that seeing slams invariably sucks.  Sorry @hallofmeat but I had to unfollow 🙁

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Ambush Alumni: Juston Tucker

The Ambush family strives to build and cultivate the local community and give people an opportunity to do what they love.  As stated in the previous Ambush Alumni post with Ryan Dearth, we have been so lucky to have such an amazing group of people come through our doors and work with us.  Allow us to introduce another one of them to you!

Juston Tucker

Juston Tucker (right) with fellow Ambush alum, Bobby Sattler (left)

Meet Juston Tucker.  Juston grew up 20 minutes from the shop in the Acworth area, and worked for us between 2000 and 2002.  Shortly after leaving Ambush, Juston moved to California and began working in the marketing deprtment for Podium Distribution.  Podium Distribution, at the time, was the home of DVS, Lakai and Matix.  Juston left marketing and now designs footwear full time.  When asked about how he made the switch from marketing to footwear design Juston said:

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17 Years…Where Has the Time Gone?

On Friday June 13th, 2014 we turned 17 years old.  If Ambush Board Co. were an individual, we would be able to drive our own car with up to 3 people (under the age of 21, that is) inside of it, but we’d still have to be home by the 12 AM curfew.  We would be close to graduating high school and looking for prospective colleges to spend our prime partyin’ days.

But, we’re not just an individual.  In our minds we’re a revolutionary business.  What have we done in the 17 years of our existence?  Here is a brief and very abridged rundown, as told through pictures.

1996

In the late months of 1996 and the beginning of 1997, we were finalizing our first logo.

Original Ambush Board Co. Logo Ideas

Original logo ideas – late ’96/early ’97

1997

Our first flyer/advertisement was released to get word out for our opening day.

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On the Red Couch with Jordan Smith, Mitch Shutters, and Matt Mazza

Take a look inside the beautiful mind of Matt Mazza

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