Assorted BS

Ambush Alumni: Juston Tucker

The Ambush family strives to build and cultivate the local community and give people an opportunity to do what they love.  As stated in the previous Ambush Alumni post with Ryan Dearth, we have been so lucky to have such an amazing group of people come through our doors and work with us.  Allow us to introduce another one of them to you!

Juston Tucker

Juston Tucker (right) with fellow Ambush alum, Bobby Sattler (left)

Meet Juston Tucker.  Juston grew up 20 minutes from the shop in the Acworth area, and worked for us between 2000 and 2002.  Shortly after leaving Ambush, Juston moved to California and began working in the marketing deprtment for Podium Distribution.  Podium Distribution, at the time, was the home of DVS, Lakai and Matix.  Juston left marketing and now designs footwear full time.  When asked about how he made the switch from marketing to footwear design Juston said:

“I was working in the marketing department at Podium and one of my good friends was the design director for footwear.  He asked me to help color up some shoes for the season. Everyone really liked my vision, and my approach, so they offered me a full-time footwear job a few months later.”

Since then, Juston has designed shoes for DVS, Lakai and Element.  This has given him the opportunity to work directly with Jeron Wilson, Kerry Getz, Keith Hufnagel, Chico Brenes, and Ibn Jasper.  In 2011, Juston launched Diamond Supply Co. Footwear with Nick Tershay (Owner of Diamond), and is now the Senior Footwear Product Manager there at Diamond.

We asked Juston, out of all the shoes he has worked on, which was his favorite:

“My favorite shoe I’ve worked on, ironcially, was one that never came out…  I was working on the HUF 6 while at DVS back in like ’08-’09.  It was this full air bag, boat shoe inspired runner concept.  Before the sample ever showed up from asia, Keith left DVS to launch his own footwear line (HUF).  Besides that I would say it has to be the Diamond Supply Co. Jasper.  The Jasper is a shoe I worked on with Ibn Jasper, who is part of Kanye West’s creative team DONDA.  Then maybe the Folk Mid which is a new shoe that we released from Diamond just last month.”

 

While working with us Juston made some connections and friendships that will last a lifetime.  During his years at Ambush, Juston met Jim Leatherman.  Juston and Jim teamed up in 2010 to create PORT.  PORT is a boutique-style store in Long Beach, California, that sells the finest in skate/surf lifestyle apparel and accessories.

We wanted to create a store/brand that was just a nice mix of skate/surf lifestyle, no hardgoods, just clothing, and select accessories,” says Juston.

In early 2013, Juston stepped aside and let Jim run the show over at PORT, so that he could focus more on his footwear career and family.

“I owe a lot of my professional success to Ambush; Lee & Eric really opened my eyes to the action sports industry.  I’m very thankful for the opportunity Lee gave me 14 years ago, and all the experiences we shared together.  I was always treated like family.  I’ve never told him, but Chuck also deserves a lot of the credit for my career.  All the business knowledge he taught me when I was just an 18-19-year-old kid and the trust he instilled in me is something I’ve never forgotten.  Knowing the business side of this industry has helped me tremendously throughout my career.  We had a really amazing crew of people working at Ambush during my time there, Bobby, Dearth, Kit, Dennis, Anna…Bobby and Dearth are my two best friends and we have continued to push each other in our careers ever since we left Ambush.”

Juston has come a long way since his Ambush days.  Here is a little advice and his biggest lesson learned since leaving little ole Acworth.

“Follow your dreams, and have fun.  Never burn a bridge, this industry is very small once you are inside of it!”

Thanks, Juston.  Cheers!

Bobby, Juston and Dearth

Juston (middle) and his fellow Ambush Alumni friends, Bobby Sattler (left) and Ryan Dearth (right)

For more of Juston’s work, check out his Tumblr.

17 Years…Where Has the Time Gone?

On Friday June 13th, 2014 we turned 17 years old.  If Ambush Board Co. were an individual, we would be able to drive our own car with up to 3 people (under the age of 21, that is) inside of it, but we’d still have to be home by the 12 AM curfew.  We would be close to graduating high school and looking for prospective colleges to spend our prime partyin’ days.

But, we’re not just an individual.  In our minds we’re a revolutionary business.  What have we done in the 17 years of our existence?  Here is a brief and very abridged rundown, as told through pictures.

1996

In the late months of 1996 and the beginning of 1997, we were finalizing our first logo.

Original Ambush Board Co. Logo Ideas

Original logo ideas – late ’96/early ’97

1997

Our first flyer/advertisement was released to get word out for our opening day.

1st Ambush Flyer/Advertisement 1997

1st Ambush flyer/advertisement

Friday June 13, 1997 Ambush opens its doors for the first time in a crawl space (a 1,200 sq. ft. shop in Kennesaw, GA).

Original Ambush Location

Original Ambush location

1998

Ambush helps out Fat Mike from NOFX by promoting shows for his band and the bands signed by his label, Fat Wreck Chords.

Ambush Owner, Chuck Morrow, with the lead singer of NOFX, Michael Burkett 1998

Ambush owner, Chuck Morrow, with the lead singer of NOFX, Michael Burkett (Fat Mike) in 1998

It was getting a little cramped in our first shop, so in October ’98 we decided to upgrade and moved down the strip into a space almost triple what we started with at 3,500 square feet.

2nd Ambush Location

Chuck and GT

One of the first Frequent Buyer cards.

One of the Original Frequent Buyer Cards

One of the original Frequent Buyer cards

Let’s fast forward a little, but check out all the stuff that happened in between on our timeline!

2002

Ambush Board Co. co-founders (Chuck Morrow, Lee Elliott, and Eric Elliott) are featured in an article in Level X magazine on “the new look of extreme sports business.”

Level X Magazine - 2002

Level X magazine – 2002

2003

BuyWake.com was launched in 2001, but was operating out of the back storage room of the shop.  2 years later, we were able to move into their own warehouse, where all the magic started happening.

2003 Buywake.com gets its own space- Original team members

2003 – BuyWake.com gets its own space.  These are the original team members (L-R: Ryan Kearns, Derek Davis, John Turnbull, Paul Lizon, Cameron McLane, Kit Furderer, and Eric Elliott).

2004

BuyWake.com puts out one of its very first magazine ads.

One of the original Buywake.com ADs 04/05

One of the original BuyWake.com ads – April ’05

Ambush and BuyWake.com host Georgia’s first night pro rail competition, Slider Slam.

Parks Bonifay 2004 Slider Slam

Parks Bonifay at the 2004 Slider Slam

2005

Our Skate team poses for a photo session.

2005 Skate Team

2005 Skate Team (L-R: Dustin Hart, Stormy Pruett, Frank Lee, Charles Chatov, JJ Patterson, and Wade Johnson)

Ambush holds its first street contest in the parking lot of the shop.

1st Street Contest 2005

1st Street Contest – 2005

Crowd shot at the 1st Street Conest

Crowd shot at the 1st Street Contest

2006

The Liquid Force Slideshow is held in our parking lot.

Ambush hosts the 2006 Liquid Force Slideshow

Ambush hosts the 2006 Liquid Force Slideshow

2007

Ambush owners, Chuck Morrow, Eric Elliott, and Lee Elliott, talk shop with the Marietta Daily Journal about working in a family business.

2007 Article on family businesses

2007 article on family businesses

2010

One of many 2-page spreads in Alliance Wakeboard Magazine.

Double page Alliance Wakeboard Magazine Spread

BuyWake.com ad in Alliance

2011

We are accidentally sent bright red, bejeweled button-ups in an inventory shipment…perfect time for our warehouse guys to have a photo op.

Modeling their Bedazzled ensembles (L-R: Billy Witcher, Garrett Bauman, Gary Sargent, Ryan Parks, Jeremy Kline, Nick Bode, Danny Peterson, Kyle McEaddy, Ben Mercer, Cameron McLane, Alamo, Tres Morgan, and Eric Elliott)

Modeling their bedazzled ensembles (L-R: Billy Witcher, Garrett Bauman, Gary Sargent, Ryan Parks, Jeremy Kline, Nick Bode, Danny Peterson, Kyle McEaddy, Ben Mercer, Cameron McLane, Alamo, Tres Morgan, and Eric Elliott)

2013

In September 2013, Ambush headquarters was relocated to a new pro office space.

Creative & Sales Team along with Chuck Morrow  (Founder of Ambush) and Tony Finn  (Inventor of wakeboading and founder of Liquid Force)

Creative & Sales Team along with Chuck Morrow (Founder of Ambush) and Tony Finn (one of the forefathers of wakeboarding and founder and CEO of Liquid Force)

 

Even though we have made many more memories since 2013, we thought we would share some memorable highlights from our first years in the business.  We love what we do and are just as, if not more, excited and motivated than ever.  We’re looking forward to seeing what else we can accomplish as we continue to push the progression of Board Sports retail.  For our full timeline check out blog.ambushboardco.com/ambush-timeline/

On the Red Couch with Jordan Smith, Mitch Shutters, and Matt Mazza

Take a look inside the beautiful mind of Matt Mazza

65 Degrees and Sunny

In my opinion, there is only one thing to do on a perfect weather day. That is go skate. Cool, blue skies, a light breeze and fresh Georgia air got me out of the house real quick. I rounded up a couple of the Ambush boys Wes and Zeke as well as the good homies Dakota Plumley and Brenden Lagna. We all met up at the new Kennesaw Skatepark to start a sweet day of shredding. We put in a solid 5 hours of non stop skating. Here is a little montage to show what we got!

 

Top 5 Smoke Shows that Can Ride Better than You

In the past several years, women have made a huge impact on Action Sports.   My favorite part of the impact they’ve made…how sexy they make riding a board.  I’m going to keep this short and sweet.   Here are my top 5 smoke shows that can ride better than you.

 

5. Jamie Anderson – Pro Snowboarder

Jamie Anderson just came off with the biggest win of her career.   She won the first-ever Women’s Slopestyle at the 2014 Sochi Olympics.   She has had a solid resume of podium finishes throughout her career.   She can do handstands in bikinis, as well…that deserves a gold.

Jamie Anderson can melt you with her smile.

Jamie Anderson Indy Grab

Jamie Anderson Bikini Handstand

Check her out on Instagram @JamieAndersonSnow

4. Dallas Friday – Pro Wakeboarder

Dallas Friday is the most seasoned rider on this list, but don’t let that fool you.   A former gymnast in her younger years, she turned pro at age 14.   She has a collection of X Games medals and is still making podium finishes to this day.

Dallas Friday on the Cover of the Wake Journal Bikini Issue

Dallas Friday Stinky Sweet Indy Grab

Dallas Friday Is Sexy

Check her out on Instagram @DallasFriday

3. Torah Bright – Pro Snowboarder

Even though she got the Silver in the 2014 Sochi Olympic Women’s Halfpipe, she won Gold in my heart after I watched the post-run interview.   That Australian accent…and she has more style than any women’s pipe rider.   And…she looks fantastic in a trash can.

Torah Bright is cute as all get out

Torah Bright Tweaked out Method Grab

Torah Bright Being Sexy in a Trash Can

Check out her on Instagram @TorahBright

2. Silje Norendal – Pro Snowboarder

I know nothing about her besides she makes Norway and women’s snowboarding look really good.   She placed 11th out of 12 in Women’s Slopestyle Finals at the 2014 Sochi Olympics, but she got number one in my heart.  Oh, and Silje is back-to-back Gold Medalist for the past two X-Games in Slopestyle.

I'd drink Silje Norendal's bathwater.

Silje Norendal Spinning and Grabbing

Silje Norendal Looks Good

1. Alana Blanchard – Pro Surfer

This girl has been dominating by being the face of women’s surfing.   She recently took #1 Women’s Surfer Poll…possibly more for her looks than for her surfing, but I don’t care.  She makes surfing look really, really good.   Click here to view GoPro‘s amazing video of Alana surfing with some friends.

Alana Blanchard's Fantastic BehindAlana Blanchard Paddling Out 

More of Alana Blanchard's Terrific KeysterAlana Blanchard's bottom turn makes me squirm.

 

Mazza Monday: Another Monday

It’s still summertime and I’m living the good life.

Last weekend I rode the MegaBus up to Nashville, TN with Max and CatNip. Boy was that a good time. We did a lot of skating, met the Fully Torqued RV Tour guys and partied our asses off. To give you the info on the Fully Torqued RV Tour, it’s Clint Walker’s RV that he is living in for a whole year. Clint is traveling the U.S with people from the Ambig and Birdhouse teams. Clint Walker, Clive Dixon, Dirty the Photographer, Trevor Vaughan and filmer Trevor Owens were all out on the road together. Clint has a cousin that lives in the boonies of TN with a bunch of land. So, Clint was nice enough to pack the RV full of the three of us and all the Nashville homies and take us out there. Chugging, grilling out and shooting mad fireworks! It was an awesome time. Big thanks to Clint!

This was Intense

 

It seems the Kennesaw Skatepark is coming along real nice like! I’m hyped for it to be finished. I wish they were sticking to the original design though. Oh well. It’s still going to be a fun place to skate. By the way, it’s looking it should be done within a month! I can’t wait to seeing everyone up there.

Almost Done!

 

And last but not least, I’m kinda bummed right now that I couldn’t make it down to Tampa, FL to see the Black Sabbath concert. Literally EVERYONE went! All the Ambush dudes and their girls plus a few more. Oh well. Hopefully they will get some good videos and photos! Well, that’s it for this Mazza Monday! LATER!

Black Sabbath

Mazza Mondays: Fishing and Skating – It’s Summer Time

Here’s to another Mazza Monday.

A lot of fishing has been going on this summer. You can catch me on the water with Josh, Charlie, CatNip, and Max. We have been cranking them in. Fake worms, spinner baits, jigs, crank baits all seem to be working good. It’s summer time so the fish are destroying the top water baits, buzz baits, Pop R’s. Weightless worms are my favorite lures as of now. Ok, enough of the fishing BS.

Me with a Bass

Me with a Bass

 

Josh with a Big Ol Catfish

Josh with a Big Ol Catfish

 

Not only has the summer brought a bunch of fishing, it as well has brought a bunch of good skating! Even in this heat, we are out there all day long sweating our asses off ’til the sun goes down. This summer has been awesome! Catfish, Largemouth Bass, Kickflips, Back Tails, Back Smiths, beers, the beach, and friends. I can’t ask for anything better.

 

CatNip Melon Blast

CatNip Melon Blast

Josh BS Smith BellSouth

Josh BS Smith BellSouth

 

Also, Stormy was able to hook it up with a pair of the new SpitFire F4 wheels. I got the 54mm 101s and boy they are insane! Powersliding is like gliding on ice with these wheels. Not to mention they’re fast as hell too! I’ve never had so much fun bombing hills until I got to try them. Everybody needs to get a set as soon as they’re released! They are not for beginners. Haha, they are some intense wheels.

 

Spitfire Formula 4s 54mm 101a

Spitfire Formula 4s 54mm 101a

Well, that concludes this Mazza Monday. Ready to go to Nashville this weekend for some more skating!! PEACE.

Atlanta Skateboarding History Lesson

Atlanta has always been known for its working class skate scene.  We work hard and we play even harder.  After a quick little sit down with our very own Stormy Pruett, I’ve come up with a little piece of Atlanta skateboarding history to share with you.

Andy Howell ripping, while most of you were still in diapers.

Andy Howell ripping, while most of you were still in diapers.

O.G.s

Some recognizable names that pioneered Atlanta skateboarding might include; Jimmy O’Brien, Load, Fred Reeves, Mark Jones, Andy Howell and Thomas Taylor.  A lot of this information comes from before my time, so forgive me if I missed a name or two.  Most of these dudes still rip to this day.  If you hang out at the Old 4th Ward Skatepark enough, you will definitely see some of these dudes drop in and kill it!  If you do see them around, make sure to thank them for paving the way for the rest of us little turds.

Stormy Pruett at The 40 Yard

Stormy Pruett at The 40 Yard

40 Yard

For those of you who are not familiar with the 40 Yard, it was probably the first DIY (Do It Yourself) spot in the city of Atlanta.  Located off West Peachtree street, the 40 Yard lied within the heart of the city.  It consisted of a long ledge and some banks and quarter pipes, with other obstacles coming and going.  It is safe to say that the 40 Yard was the beginning of a long tradition of DIY spots, including the Freedom Parkway Foundation, the Coop, etc.  Chris Head was a large contributor, along with many MANY more.  So many awesome stories come from the 40 Yard or Cruddside as some called it.  They even had a resident homeless person staying at the spot, his name was Troy.  Troy would protect the spot from anyone trying to steal or ruin any of the ramps.  The locals might include, but are not limited to; Stormy Pruett, Chris Head, Scott Mckenzie, Shawn Beeks, Jeremiah Babb (Owner of Bender Hardware), Jay Buck, Mike Summers, Brian Hutch, Ryan Flynn and Steve Young.  Although their recent fame would lead you to believe otherwise, Sidney and Therman Sewell, more likely known as The ATL Twins, became very familiar faces there as well.  Even Yelawolf was a frequenter of the 40 Yard.  As we all know nothing truly good or awesome lasts forever, in early 2000 someone purchased the land the 40 Yard had been built on.  A fence was put up around the spot, which did not stop people from skating, but soon after that a high rise building was built there.   R.I.P. 40 Yard.

Recently, Ryan Flynn over at AtlantaHatesUs.com received some resurfacing footage from the 40 Yard.  This video is from a contest held at the 40 Yard in 1999.  Check it out!

For more super awesome Atlanta Skateboarding History, stop by and have a chat with everyone’s favorite sideburns, Stormy Pruett, at Ambush Board Co.

 

Ruby Tuesdays-‘Tis the Season

Hey guys! Welcome back to another installment of Ruby Tuesdays!

As you may have noticed, Spring is here. The weather is getting nicer, the days are getting longer, and there is pollen on EVERYTHING. I hate pollen.
It’s been making it quite difficult to get motivated to go out and skate, by the time I get out my allergies start to act up. Which sucks, cause it’s getting to be perfect skating weather now, and school is almost out.
Lee brought up a good point earlier, that this is the second best time of the year to skate only because of the pollen. Besides that, the weather is amazing and the days are getting longer.

Granted that not too much skating has been going on for me, we’ve been keeping up with our band, Space Orphan.
We played a show last Friday at the ARTS AGAINST HIERARCHY DIY art show at The Arts Exchange, downtown. It was quite an interesting experience, the Arts Exchange is this super run down, old building tucked away behind some trees off of I-20 East. It was a benefit art show with all proceeds going towards the building of the Atlanta Social Center, with free admission. I wasn’t really sure what to expect when we arrived there. It was a cool vibe, definitely not what I expected though. We hung out for about an hour, checked out some local art, and watched our new friend Josh Loner play an acoustic set in the main hallway for about 20 minutes. The guy has some interesting subject matter in his songs, and he was really nice too. He had a powerful voice, that dude could wail!

CO0P6774.jpg

Once he finished, we set up and got to work.
We played in the hallway, quite a cramped little space for the three of us, as you can see below.

CO0P6783.jpg

It was a bit difficult to hear ourselves since the sounds would all reverberate throughout the hallway, we were so close together that the drums and amps would kind of just blend.
It was a fun experience though, definitely glad we got a chance to come play. It’s always fun to get out and play for people, especially for friends and family, and potential new fans!

CO0P6787.jpg

We’re looking forward to playing more shows and hopefully recording soon. As summer approaches, we’ll have more time to worry about getting out to skate and play music more. I’m excited for sure. We may have some videos posted soon, stay tuned.
Keep an eye out for news, things are only gonna get better from here.
*All photos by John E. Ramspott, here’s a link to the rest of the photos from that night, enjoy!

Speaking of skateboarding, we just got copies of Austyn Unlimited to give out with every Habitat board purchased at the shop. Personally, I can say that this was my favorite video part that was put out in 2012. Granted, Austyn Gilette is my favorite skateboarder, but with good reason. The guy has such good style and an amazing trick selection, it doesn’t get much better than that. If I were you, I’d come grab one of these Habitat boards and get a free copy of Austyn Unlimited with it. You won’t regret it. Here’s the video on youtube:

Yeah, it’s cool and all to watch it online, but it’s so much nicer to have the actual copy of the dvd. So come get one! We’ll be up here all day, every day!

Sorry for such a short post, I’ll have some more interesting stuff to talk about soon. I’ll leave you guys with some more music, enjoy this performance from DIIV on KEXP. Later!

Ruby Tuesdays: Tunes, yo.

Hey! Welcome back to another installment of Ruby Tuesdays!

As of lately, it seems like life has been going pretty well! Good vibes, good people, and good times! Tyler and I’s band, Space Orphan, played our first show on March 2nd, in Heaven at the Masquerade, and it was a fantastic time. We got to play at 9:00 pm and couldn’t have made it happen without you guys. Thanks so much to everyone for supporting us and coming out! Lee did a blog post a couple weeks back on it, check it out here.
Skateboarding has been slowly making its way back into my routine now that the weather is getting better, which is quite exciting. Time to get some clips, I hope you guys are ready for the 24 hour video contest coming up!

My photography has been slacking lately, I need to get back on that. We’ve really just been working on music, so it’s all good. Speaking of which, we are playing another show, this Friday! It’s quite short notice, but we hope you guys can come out!

The show will be taking place at The Arts Exchange, for the ART AGAINST HIERARCHY DIY local arts show. It starts at 7:00 pm, music will begin at 8:00 pm. There will be lots of art, some food, music, video art, big installations, performances, live/interactive painting, and great company! Come purchase some great art or just come hang out and enjoy all the works! Admission is free! All proceeds go towards the creation of The Atlanta Social Center. See more here and here. It would be awesome if you guys could come out and support us. We’ll be playing second on the list of bands that night. Be there or be square, hope to see you there!

Asides from that, I’ve been pretty busy, I’ll have to keep you guys updated with everything. For now, I’ll leave you with this, enjoy:

Later!

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