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About Lee Elliott

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Amazombie Apocalypse – The Clash Between Amazon and Action Sports

As Jeff Bezos scours the United States looking for a place to plop a second Amazon headquarters, I started thinking of how deeply addicted we as Americans are to Amazon. It started with the seduction of big discounts, intoxicating convenience, and the opportunity to buy anything capitalism has to offer under one domain. Now, Amazon has become the gatekeeper of all that is sold online and the place we as consumers go when we want to do the least amount of shopping and still get the best (at least, we think it’s the best) deal on the planet. I started looking inward as to whether or not Amazon’s outright dominance of all things ecommerce is a good thing for us in the long term. I mean, there’s a reason they call shoppers who buy exclusively on Amazon “Amazombies,” right? Read More >

Size Matters – Sizing Your Snowboard Right

 

“Hold the board up to your face. If the board lies between your nose and chin, it’s the right size for you.”

How many times have you heard that in your life? I think some guy at a random rental shop back in 1995 just made that up and it stuck. No matter how that rumor became the standard in snowboard sizing, it’s important that we push passed the lazy anecdotes and get the right size snowboard for your ride. Simply ask yourself two easy questions and you’ll be on your way to snowboard bliss:

How much do you weigh?
The most important piece of information needed to correctly size a snowboard is your weight. Snowboards react to the amount of pressure put on them. The heavier you are, the more pressure the board is put under. The lighter you are, the opposite is true. The goal is to create a balance to where you put enough load on the board so that it grips the snow and reacts to your movements without flattening it out and making the board ride sluggishly. Read More >

Ambush Video Challenge

Nothing ever goes as planned. We hoped to premiere the Ambush Video Challenge edits at Kennesaw Skatepark as part of our Go Skateboarding Day festivities, but the weatherman had other ideas.

The City of Kennesaw was kind enough to bail us out and offer up the Ben Robertson Community Center as a venue. We quickly called an audible and moved everything there. After a few frustrating AV issues, the Video Challenge was on.

The videos were incredible. The creativity, the spots, and the editing were phenomenal. But, what stood out the most, was the insane amount of footage each team stacked in 24 hours. Mind blown.

Each montage was so good we couldn’t narrow it down to the planned five finalists. Seven teams made the finals each with their own vibe. Crust First took the path of most resistance and centered their edit around chunky, East-coast style spots, while Burnt had a polished, professional feel focused on absurdly talented skating. Pretty SB, Boi Boi Tour, and Loyal brought the whole skateboard lifestyle element into focus while Lowkii and Varolina simply brought the hammers. In the end, Lowkii took the crown as Video Challenge champions. Read More >

Bartow Advocates for Children Charity Boat Day

 

“There can be no keener revelation of a society’s soul than the way in which it treats its children” – Nelson Mandela.

Bartow Advocates for Children is a non-profit organization committed to the prevention and treatment of child abuse and neglect. Kids don’t get to choose the world in which they are born into. But, if they are unlucky enough to be brought up in a bad situation, Bartow Advocates for Children are there to help. So, when they have their major fundraising gala each year, we at Ambush jump at the opportunity to make a donation.

This year we contributed a day on Lake Allatoona on the Ambush Nautique GS-22 for four kids. The day included product demos, lunch, instruction, a goodie bag, and a video to commemorate the outing. The experience was offered during a silent auction with Leah Phillips of Cartersville, GA donating the winning bid. Leah assembled a crew of passionate, young wakeboarders to partake in the experience and an incredibly fun time was had by all. Read More >

2017 March Radness Presented by Adidas Skateboarding

March is made for Cinderella stories. Every tournament needs an underdog that comes out of nowhere, surpasses expectations, and makes history with an unlikely victory. We’re not talking about March Madness, we are talking about March Radness.

This year’s Cinderella was our very own Wes Lembo. March Radness was stacked with elite skateboarders from all over the southeast like Jason Salillas, Alec Spinosi, and Jake Wooten as well as local rippers Niko Howard, Troy Cobucci, Nick Hagley, Gage Gum, Tommy Stephan and many more. All pushed their skateboarding to the limits and left it all out there on the skatepark (a few left even more in the parking lot). The Street Division was an epic battle, but the universe was on Wes’ side. Read More >

Ambush Game of Skate 23

 

After twenty-three renditions of the same contest, it’s easy to think that things can become a little stale. It’s hard to be inspired when the same group of skaters compete in the contest and the same select few seem to always win. And, although that might have been true in past Games of Skate, GOS #23 was anything but typical.

What jumped out most was how much the girls killed it. The ladies’ progression, style, and skill earned the respect of the guys. The girls were viewed and competed against as equals. Three won at least one game and advanced on to the next round. And, Miana Fishman turned heads by earning second place in the Beginner Division.

All the fresh faces in this years’ contest proved that skateboarding is an ever evolving culture with young guns always pushing it and trying to come up. Outside of skateboarding standard bearer, Niko Howard, the rest of the top spots in each division were won by new names with a different interpretation of how flat ground skating should be done. Read More >

Ambush x RAW Artists Deck Series

 

What if there was no such thing as a skateboard graphic? Would it matter to you if you and your squad all had the same plain, natural wood deck? If skateboards had no graphics, would they still have a soul? Would they tell the story of your favorite pro? Would they still celebrate your favorite video part, ad campaign, or Instagram account? What would a deck with no graphics say about you and your skateboarding? How would anyone know where you have aligned yourself within the skate industry? Would people be making jokes about how lame “Skater X” is over there with his obviously lame brand board?

Thankfully, we don’t live in that world. We live in a world where art and skateboarding go hand in hand. We live in a world where skateboards tell stories, share in our culture’s rich history, and convey a brand’s message. For better or worse, we live in a world where skateboard graphics speak volumes of who you are, who your favorite skater is, what clique you belong to, and with whom you share common values and attitudes. And, if that’s what it takes to draw out all of these beautiful, funny, disgusting, and thought provoking graphics, I enthusiastically embrace every bit of it. Read More >

2016 Ambush Gives Back – A B4BC Benefit Event

Ambush Hosts a Fun Day of Wakeboarding for a Good Cause

 

Ambush Gives Back

My sunglasses saved me all day last Saturday at Terminus Wake Park.  Not only was the sun brighter than a St. Pauli Girl sign in a college dorm room, but I had to make sure that I kept my man card securely in my back pocket.  There were so many touching moments at the Ambush Gives Back benefit event that the ever-present smile on my face occasionally gave way to a certain level of emotion that I’m not accustomed to at an Ambush event.  Ambush Gives Back  B4BC Benefit was rewarding and fulfilling in so many ways.

The motivation for putting on our inaugural Ambush Gives Back event was the fact that two of the three women in the Ambush founding family are breast cancer survivors.  Our family has had two unbelievably positive outcomes when it comes to battling and defeating breast cancer.  Other families have not been so fortunate.  In a gracious effort to pay it forward, we wanted to put on this event to help raise money for Boarding for Breast Cancer (B4BC), a charity whose sole purpose is supporting those in the action sports community who are affected by breast cancer. Read More >

Go Skateboarding Day 2016

The technological world is taking over. Our entertainment, our shopping, our communication, even our interactions among friends have become relegated to a flickering glow from a digital device. That’s why skateboarding is so special, whole, and pure. It can’t be done from a smartphone (unless you are playing True Skate, but how does that count?). Skateboarding is real. You do it in the natural world with genuine friends. You do it because it’s challenging. You do it because it’s fun. And, you do it because you love it. Skateboarding should be celebrated and that’s why we at Ambush fully embrace Go Skateboarding Day.

This year’s Go Skateboarding Day event at the Kennesaw Skatepark saw some killer skating, lots of camaraderie, and some of the gnarliest slams that park has ever seen (check out Spencer Ames’ Hall of Meat worthy backflip). Even the Mayor came out and donated some flesh to the skatepark. And, that’s what Go Skateboarding Day is all about: the whole community getting behind it and showing the world what we already knew: skateboarding is life. Read More >

2016 March Radness Skateboard Contest

 

Being a meteorologist has to be the cushiest job out there. All you have to do is make some haphazard prediction once a day about what the weather will be like in the coming hours. You don’t even have to be right. In fact, you can be dead wrong the vast majority of the time and no one would ever call you on your crap. I’d love to be able to BS my way through life, but that wouldn’t make for a very good experience for you guys. And, if skaters were able to BS their ways through their craft, there would be no where near the level of skateboarding we saw at this year’s March Radness.

Weather predictions aside, every March we are honored to bring you the raddest (pun intended) grassroots skateboard contest around. March Radness was an epic battle between the area’s top skaters. Standouts from the street division include Reggie Kelly, Tommy Stephan, Greyson Beal, Yosef Bubes, Robin Magby, Niko Howard, Wes Lembo, Gage Gum, Carson Lybbert, Grant Stavas, and Bobby Henson. The semi-finals were a who’s who of Atlanta skateboarding. In the finals, Jake Wooten’s edged out Greyson Beal and Tommy Stephan for the win. Read More >