The Ambush family strives to build and cultivate the local community and give people an opportunity to do what they love. As stated in the previous Ambush Alumni post with Ryan Dearth, we have been so lucky to have such an amazing group of people come through our doors and work with us. Allow us to introduce another one of them to you!
Meet Juston Tucker. Juston grew up 20 minutes from the shop in the Acworth area, and worked for us between 2000 and 2002. Shortly after leaving Ambush, Juston moved to California and began working in the marketing deprtment for Podium Distribution. Podium Distribution, at the time, was the home of DVS, Lakai and Matix. Juston left marketing and now designs footwear full time. When asked about how he made the switch from marketing to footwear design Juston said:
“I was working in the marketing department at Podium and one of my good friends was the design director for footwear. He asked me to help color up some shoes for the season. Everyone really liked my vision, and my approach, so they offered me a full-time footwear job a few months later.”
Since then, Juston has designed shoes for DVS, Lakai and Element. This has given him the opportunity to work directly with Jeron Wilson, Kerry Getz, Keith Hufnagel, Chico Brenes, and Ibn Jasper. In 2011, Juston launched Diamond Supply Co. Footwear with Nick Tershay (Owner of Diamond), and is now the Senior Footwear Product Manager there at Diamond.
We asked Juston, out of all the shoes he has worked on, which was his favorite:
“My favorite shoe I’ve worked on, ironcially, was one that never came out… I was working on the HUF 6 while at DVS back in like ’08-’09. It was this full air bag, boat shoe inspired runner concept. Before the sample ever showed up from asia, Keith left DVS to launch his own footwear line (HUF). Besides that I would say it has to be the Diamond Supply Co. Jasper. The Jasper is a shoe I worked on with Ibn Jasper, who is part of Kanye West’s creative team DONDA. Then maybe the Folk Mid which is a new shoe that we released from Diamond just last month.”
While working with us Juston made some connections and friendships that will last a lifetime. During his years at Ambush, Juston met Jim Leatherman. Juston and Jim teamed up in 2010 to create PORT. PORT is a boutique-style store in Long Beach, California, that sells the finest in skate/surf lifestyle apparel and accessories.
“We wanted to create a store/brand that was just a nice mix of skate/surf lifestyle, no hardgoods, just clothing, and select accessories,” says Juston.
In early 2013, Juston stepped aside and let Jim run the show over at PORT, so that he could focus more on his footwear career and family.
“I owe a lot of my professional success to Ambush; Lee & Eric really opened my eyes to the action sports industry. I’m very thankful for the opportunity Lee gave me 14 years ago, and all the experiences we shared together. I was always treated like family. I’ve never told him, but Chuck also deserves a lot of the credit for my career. All the business knowledge he taught me when I was just an 18-19-year-old kid and the trust he instilled in me is something I’ve never forgotten. Knowing the business side of this industry has helped me tremendously throughout my career. We had a really amazing crew of people working at Ambush during my time there, Bobby, Dearth, Kit, Dennis, Anna…Bobby and Dearth are my two best friends and we have continued to push each other in our careers ever since we left Ambush.”
Juston has come a long way since his Ambush days. Here is a little advice and his biggest lesson learned since leaving little ole Acworth.
“Follow your dreams, and have fun. Never burn a bridge, this industry is very small once you are inside of it!”
Thanks, Juston. Cheers!
For more of Juston’s work, check out his Tumblr.california > Diamond Supply Co. > DVS > Element > Juston Tucker > Lakai > Long Beach > Podium Distribution > PORT