On Friday June 13th, 2014 we turned 17 years old. If Ambush Board Co. were an individual, we would be able to drive our own car with up to 3 people (under the age of 21, that is) inside of it, but we’d still have to be home by the 12 AM curfew. We would be close to graduating high school and looking for prospective colleges to spend our prime partyin’ days.
But, we’re not just an individual. In our minds we’re a revolutionary business. What have we done in the 17 years of our existence? Here is a brief and very abridged rundown, as told through pictures.
In the late months of 1996 and the beginning of 1997, we were finalizing our first logo.
Our first flyer/advertisement was released to get word out for our opening day.
Friday June 13, 1997 Ambush opens its doors for the first time in a crawl space (a 1,200 sq. ft. shop in Kennesaw, GA).
Ambush helps out Fat Mike from NOFX by promoting shows for his band and the bands signed by his label, Fat Wreck Chords.
It was getting a little cramped in our first shop, so in October ’98 we decided to upgrade and moved down the strip into a space almost triple what we started with at 3,500 square feet.
One of the first Frequent Buyer cards.
Let’s fast forward a little, but check out all the stuff that happened in between on our timeline!
Ambush Board Co. co-founders (Chuck Morrow, Lee Elliott, and Eric Elliott) are featured in an article in Level X magazine on “the new look of extreme sports business.”
BuyWake.com was launched in 2001, but was operating out of the back storage room of the shop. 2 years later, we were able to move into their own warehouse, where all the magic started happening.
BuyWake.com puts out one of its very first magazine ads.
Ambush and BuyWake.com host Georgia’s first night pro rail competition, Slider Slam.
Our Skate team poses for a photo session.
Ambush holds its first street contest in the parking lot of the shop.
The Liquid Force Slideshow is held in our parking lot.
Ambush owners, Chuck Morrow, Eric Elliott, and Lee Elliott, talk shop with the Marietta Daily Journal about working in a family business.
One of many 2-page spreads in Alliance Wakeboard Magazine.
We are accidentally sent bright red, bejeweled button-ups in an inventory shipment…perfect time for our warehouse guys to have a photo op.
In September 2013, Ambush headquarters was relocated to a new pro office space.
Even though we have made many more memories since 2013, we thought we would share some memorable highlights from our first years in the business. We love what we do and are just as, if not more, excited and motivated than ever. We’re looking forward to seeing what else we can accomplish as we continue to push the progression of Board Sports retail. For our full timeline check out blog.ambushboardco.com/ambush-timeline/