Go Skateboarding Day is all about getting the community together and sharing in our collective love of skateboarding. It’s a day of reflection about how much better your life is that you have skateboarding in it. It’s about friendship and camaraderie. It’s a celebration of the experiences you have on that board no one can take away from you. It’s the most wonderful day of the year.
We celebrated Go Skateboarding Day with our friends at the Kennesaw Skatepark. It was a scorcher of a day, but that didn’t stop 200 skaters from honoring Go Skateboarding Day with us. The day started with a free skate. Anyone that landed a solid trick was quickly rewarded with some swag from our shop. The afternoon morphed into an impromptu best trick contest that was owner by Olivier Lucero and Khalif Muhammad.
Best Trick Winners Olivier Lucero and Khalif Muhammad
And, since it was Father’s Day, we put on a father/son father/daughter best trick contest as well. It was killer seeing generations of skateboarders shredding together and having some family bonding time. Families that skate together stay together.
Upper left: Teegan and Chris Saari. Upper right: Bob and Ezra Boutwell. Bottom: Kele, Tristyn, and Jason Maney.
Check the video recap of the day:
Special thanks to the City of Kennesaw, Kennesaw Skatepark, and the Kennesaw Parks and Rec Department, Street League, Organika, and Expedition for all your support. You helped make Go Skateboarding Day special for all that participated.
Once a year Body Glove rolls through town to reward loyal Body Glove and Ambush customers with a day on the lake with one of their team riders. Last Sunday, Body Glove and Buywake.com rider (and the best wakeboarder on the planet), Harley Clifford, spent the day on Lake Allatoona with seven of our best supporters.
Harley cured everyone’s Pro Tour Block Party hangover with a killer set behind the Ambush Nautique G-21. For most of the riders in the boat, it was the first time they were able to experience that level of riding up close and in person.
Harley Clifford Blowin’ Minds
Then, it was time for the fans to ride.
Kyle Butler Slayshin’
Mac Rubright mid-Tantrum
A.J. Petrillo in the Clouds
A.J. Petrillo’s run inspired Harley and the two decided to take a doubles set.
A.J. Boosting over Harley
Harley’s Raley over A.J.
Body Glove High Fives
Inverted Body Glove High Fives
After the water started to get blown out, the wake surf sessions began. Each rider treated the Nautique G-21 wake like their personal chopping block.
Frank Maiolo Trimming down the Line
Chad Smallwood Getting Comfy
Claire Doyle Showing the Boys How its Done
A Determined Drew Carter
Followed by a set at Terminus Wake Park to finish the day.
Check the video of the event:
Much thanks to Body Glove, Harley Clifford, Kevin Michael, Joe McNulty, A.J. and Jamie Petrillo, Drew Carter, Frank Maiolo, Chad Smallwood, Kyle Butler, Claire Doyle, and Mac Rubright. It was a fun day.
Harley Ride Day Crew (L to R): A.J. Petrillo, Drew Carter, Joe McNulty, Frank Maiolo, Chad Smallwood, Harley Clifford, Kyle Butler, Mac Rubright, Claire Doyle
The boys went down to Damn Am 2015 this weekend hosted at Hazard County Skatepark. Jona Owings, owner of Hazard County Skatepark, is probably the best host out there. The hospitality his park exhibits is top notch. From friendly dudes behind the counter, to Jona himself outback cooking burgers, hotdogs and delicious chicken, this is the type of shit you can only find in the south.
The weekend started on Friday with a day of practice and a Welcome To Town Bowl Jam, which was mighty epic. Saturday began with qualifying heats from over 100 skateboarders from around the world. Oh and free beer. Yoshi Tanenbaum and Jamie Foy ended out the day by qualifying in first and second place earning them the Golden Tickets for the weekend. The Golden Ticket allows you to bypass the semi-finals and go straight to the finals. Our very own Zeke Logan, placed in the top 30 skaters on Saturday and was able to advance to the semi-finals. Sunday was jam packed with semi-finals, finals, and then the Independent best trick contest. Zeke finished out the weekend in 24th place. Stoked.
After the dust had settled and all the skating had finished the results were as follows:
1. Yoshi Tanenbaum
2. Jack Olson
3. Jamie Foy
Check out some photos from the weekend right here.
Before there was a social media marketing team here at Ambush there was the lone wolf of the web, Rhett Whatley, who handled it all himself. Rhett graduated Kennesaw State University with a degree in Marketing while working at the shop (Ambush Board Co.) and our ecommerce companies (BuyWake.com/BuySkateShoes.com/BuySnow.com/CheapSk8Shoes.com). He helped our business establish an online persona and we continue to carry forward that mantle today. We are grateful for all the support and we promise to continue to support him and his music!
In his humble beginnings of sampling and layering beats he was good…I remember thinking, “Dude this is your third track you’ve ever made?” Fast forward and observing from a far, Rhett would lace me up with every mp3 he was making. At one point, I looked in my iTunes library under the folder I made for him and there was over 100 songs equaling 5 hours worth of tracks. Rhett has an extensive background in wakeboarding and competed on The Pro Wake Tour for a few years. I can’t remember the year, but back in the day he won the PWT in Portland. Immersed in wakeboarding his early music could be heard on such wake projects as “The Way” DVD. It’s pretty solid to be a rider in a legit wake video, but to have also done the soundtrack is literally unheard of.
Peep the trailer for “The Way” DVD from 2008 and listen to some of his early mixes:
Both tracks are solid, but you can hear the progression in the second video. We can’t stress enough how stoked we are for Rhett and his passion for making people’s ear holes happy. It is always the people who choose to chase their dreams that make us continue to chase ours.
Below are my top 3 tracks from Daily Bread that can only be found here:
1. We’re talking beat battle tracks like “Badger Killer” (crazy mix with a sample from The Andy Griffin Show)
2. This track “Celebrate” hits close to home as you can hear my daughter doing the intro in the song. I watched him grow up, and I now find my children growing up listening to his music. It’s surreal to say the least.
3. This untitled track is a complete expression of chill mode.
With time comes the ability to hone your craft and Rhett has done that in a big way. Rhett went home every night after work and played music and made beats until the early hours in the morning for years straight. The outcome is a series of heavy tracks that positioned him where he is today with his record label, Philos Records. We hope to hear more from Daily Bread and we promise his SoundCloud is not just bookmarked, but played every day.
Below are the most played tracks here at Ambush Board Co. HQ and seriously some of his best work yet:
1. “Somehow Someday” legitimately went viral…we’re talking over 346,000 plays!
2. “Get Lifted” is the type of track that gives you that stank funk face right off the bat. From the horns to the piano, you’re going to dig on this.
3. Outkast – Roses (Daily Bread Remix) is one of those feel-good tracks that brings back nothing but good memories…like picking up a fresh new Braves “A” hat from Stonecrest Mall.
Quick 8 Q&A with the man himself, Daily Bread aka Rhett Whatley.
DD: My man! Congratulations on all the exposure and the positive vibes the music industry is putting out about you. How are you handling the exposure right now?
DB: Thanks, D. Right now we’re just making moves to keep the hype up with well-thought-out remixes and highly conceptual original releases. I’m doing a ton of crate digging right now, putting together ideas for my next album release. On top of practicing and perfecting the live show, I’m just meeting cool people and stacking inspiration.
DD: Being in an industry with lots of exposure is nothing new for you. Photo shoots, travels, videos…is the music side similar? Does it feel comfortable to you because of your past with wakeboarding?
DB: I guess my past has made certain things more comfortable, like traveling, but all in all it’s hard to say because the two are so different. There are a lot of things I haven’t experienced yet on the music side of things. Being part of the wakeboard industry young and being mentored by guys like Zane Schwenk, Andrew Adkison, and Jeff McKee.
DD: Who locally should we be following? What local artist are you really vibing off of lately?
DB: There’s an MC from Atlanta working with RJD2 called STS. Everyone from Atlanta should put their ears on their new track “Hold On Here It Go.” He calls out some local landmarks in a fashion only an ATLien could do well. Definitely peep The Difference Machine as well, these guys are like Rage Against the Machine and Public Enemy wrapped into one, but not really because they’re on their own shit. I’ve been vibing to Methuzulah and Jarren Benton a lot lately, too.
DD: Your beats totally make all the 2015 Hyperlite videos better. Have you pitched your music to any other wakeboarding companies other than Hyperlite? Any plans in the future for doing more?
DB: It was very cool to see the Hyperlite guys riding and doing product edits to music I had made in my bedroom. I’ve remained friends with Spencer of WIT Productions over the years and supply him with beat and scores when he needs them. He did the Hyperlite videos this last year so, boom! Shout out to Spence.
DD: Let’s get real. I know you have a serious collection of vinyl. How much bigger has it grown since the last time I saw you? Any really good pick ups lately that you would like to share?
DB: Oooh, man. When’s last time you came over? Two or three years back!? (editor’s note: 11 months, HA!) I’d say that my vinyl collection has tripled, maybe even quadrupled since then. It’s gotten kind of bad. Lately, to make room, I’ve been giving stuff away that I know I won’t listen to or use. But, despite this it always seems like the collection is growing. I have them all sorted out by their dominant instruments kind of like a sound library. I got a hold of an white label promo copy of McDonald and Gile’s first and only release. They were part of the original King Crimson line-up and did kind of a side album that absolutely crushed. I’m obsessed with it, you gotta listen to the whole album like you would Pink Floyd’s Dark Side of the Moon. I found a very rare Eddie Bo 45 rpm lately. I’d tell you what it is but then I’d have to kill you because I haven’t used it yet.
DD: Coming from doing social media in the board sports industry, who are some of the groups doing social media correctly in the music industry?
DB: The MadDecent crew kills it on social, they’ve done the best job building their brand and giving it all a cohesive feel. Plus they’re fuckin’ hilarious. Gravitas Records always holds it down well and so does the Superbest Records crew.
DD: Do you still follow wakeboarding in general? Have you seen Mike Dowdy’s Heelside Backside 1080? The game is getting crazy right now.
DB: Man, I feel bad admitting it but I haven’t seen Dowdy’s backside 10 yet. That’s nuts. We couldn’t even do that on the trampoline back in the day. Props to Dowdy and kids like him and Harley who are pushing boat riding. I follow what Justin Lee and Cole are doing on the cable, but other than that I’m a bit distanced. I still get out and take sets when I can though. I have a Slingshot Shredtown and still go hard sometimes. Shouts to Shammy and Phil for the pulls lately.
DD: The ultimate question – Will we see you on a wakeboard this summer? Terminus Wake Park is around the corner and you know you have free sets for life behind our Nautique G21.
DB: Oh, man! Can we do both in one day? You know, old school on a Monday at 8am like we used to? We’ll call up Brett and Brandon Lee, then turn 2015 into 2005 for one day.
Thanks, Rhett, for taking the time to rap with us! It’s always good catching up with family. Any shout outs you would like to give.
Big shouts to Philos Records; my manager and good friend Alvero; the homies Pete, Nick, Katelyn, Phil, Clyde and the whole rest of the East Atlanta team; thanks to Sweet Melissa Records in Marietta, GA for giving me unlimited access to their crates; Glenn & Meagan; also Kim for all the hoop-vid exposure; Chris & James for all the continued support; and my colleague Sean Hance for always being there to bounce ideas off of; can’t forget Ozzy…he just got his graduate degree and that’s crazy inspiring to me; EJ, too, I guess…and Mum. <3 u Mum.
Grassroots wakeboard contests are the backbone of competitive wakeboarding. They give aspiring riders the opportunity to square off against equally skilled wakeboarders and work their way through the divisions until they are ready to compete at the Junior Men and Pro level. That’s why we do events like Wake Classic. We want to afford local wakeboarders the chance to improve their skills and see how they stack up against other riders in the community.
The 2015 Wake Classic saw an definitive jump in talent from last year’s event. Even riders in the Beginner Division were pushing their respective limits and using their riding to make a statement towards other competitors in the division. And, it was great to see the amount of cable riders that got out of their comfort zone and competed behind the boat. Finally, we want to give a special shout out to all of the riders that came from far and wide to participate in the Wake Classic. We appreciate you coming out. The contest was a great success.
Advanced Division Podium L to R: Craig Reidy, Scott Perkins, Sadie Perkins, Garrett Reidy
1st Place: Colby Bernier (AL)
2nd Place: Alex Graydon (AL)
3rd Place: Justin Lee (GA)
Alex Graydon photo: Lane Jordan
Cole Vanthof photo: Lane Jordan
Major thanks to Hyperlite, Nautique Boats, Body Glove, Slingshot, Remote, Von Zipper, Hurley, Billabong, O’Neill, Reef, Liquid Force, Fox, Quiksilver, and Jet Pilot. Without your support we could not have had such a killer event.
Temperatures have hit the 80s, lake levels are rising, and the pollen count has hit blinding levels. That can only mean one thing: wakeboard season has arrived. Now it’s time to hone in your skills for our annual season kick-off wakeboard contest, the Ambush Wake Classic.
The 2015 Ambush Wake Classic is on Saturday, May 2nd at Lake Acworth. The lake is closed to boat traffic, so the water will be glassy and the riding should be epic. The contest will be broken down into 5 divisions: Women, Beginner, Intermediate, Advanced, and Open. The winner of the Open division will win $250 cash and a ton of prizes from our sponsors. The winners of all other divisions will earn $100 cash and a grip of prizes too. Second and third place from each division will walk away with prizes as well.
Registration is open now. You can register in person at Ambush or over the phone (770-420-9111). The entry fee is $45 which includes rider insurance and a contest tee shirt. Each division is limited to 12 riders, so sign up early to secure your spot in the contest.
Check-in opens at 9:00 am the day of the event. The contest starts at 10:00 am. The Women division will will go first followed by Beginner, Intermediate, Advanced, and Open.
Each rider will get a run consisting of two passes or three falls, whichever comes first. Each rider’s run will be subjectively scored based on style, technical difficulty, and amplitude. The rider with the highest score wins.
Divisions are broken down by skill level. In the beginner division, riders will be allowed to spin up to 360 degrees and pull up to one invert. Intermediate riders will be able to spin up t0 540 degrees and pull up to 3 inverts. Advanced riders can spin up to 540 degrees and land up to 5 inverts. Anything goes in the Open division. The Women division usually consists of riders that can jump both wakes, perform a variety of grabs, and occasionally land a 360 or invert.
And, of course, the contest will be pulled behind the legendary Nautique G-21. The boat will run full ballast for Open and Advanced, half ballast for Intermediate, and dry for Women and Beginner.
Finally, the contest is free to watch. Come out and kick off your wakeboard season with us.
Check the video from last year’s Wake Classic:
*There will be no wakesurfing at this year’s Ambush Wake Classic. We are hosting a separate, wakesurf only contest in July.
March Radness is by far our favorite event of the year. The weather is always beautiful, the turnout is stout, and the level of skateboarding keeps getting better and better. And, we get to host it at our hometown park that just happens to be one of the best in the country.
About 500 spectators gathered around throughout the day to witness the Radness. And, they were not disappointed. The Street Division finals featured 4 of Atlanta’s best young skaters: Greyson Beal, Niko Howard, Brendan Lagna, and our very own Zeke Logan. Niko Howard’s consistency, fresh legs after hours of skateboarding, and backside 360 kick flip over the centerpiece gap earned him the victory.
1st Place: Niko Howard
2nd Place: Zeke Logan
3rd Place: Greyson Beal
Street Division (L to R): 3rd Place: Greyson Beal, 1st Place: Niko Howard, 2nd Place: Zeke Logan
The Go Pro Best Trick Contest was more pain than pop. Skaters flung themselves down the impact section with utter disregard for their bodies and few riding away cleanly. Faith Skate Supply‘s Jason Sallisas’ death gap 50-50 was more than enough to claim the Hero 4 and the best trick crown.
The Pool Division came down to an epic battle between Death Skateboards‘ Dave Allen and Hazard County Skatepark’s Jake Wooten. Jake had all his tricks working and walked away with the win.
Pool Division Results:
1st Place: Jake Wooten
2nd Place: Dave Allen
3rd Place: David “Malachai” Smith
Pool Division (L to R): 3rd Place: Malachai, 1st Place: Jake Wooten, 2nd Place: Dave Allen
Words don’t do March Radness 2015 justice. Check the video:
Spring is upon us. The cold weather will move out and the sun will start to shine brightly on Swift-Cantrell Skatepark. Then, its Radness time.
March Radness 2015 is set for March 21st at the Swift-Cantrell skatepark. The event will be broken down into two divisions: Street and Pool. The winner of each division will win $250 in cash along with a grip of prizes. Second and third place will win a bunch of prizes too.
The contest entry fee is $15 per division (which includes a free contest tee shirt). Space is limited to 80 skaters for the Street division and 40 skaters for the Pool division. Registration is open now at Ambush. Sign up in advance to secure a spot in the contest as it will fill up fast.
The Street division will start at 10:00 am. Check-in begins at 9:00 am. The Pool division will start at the conclusion of the street contest.
Street Contest Format:
80 skaters max. Jam session format for prelims and semi-finals. Jams are 4 minutes in length. The top skater from each jam moves on to the next round. Individual skate for the finals. Each finalist will get two 1-minute runs (alternating in between skaters).
Pool Contest Format:
40 skaters max. Prelims and semi-finals feature four skaters per heat. Each skater gets two 45-second runs (alternating between skaters). The top skate from each heat moves on to the next round. The finals pits the top two skaters going head to head for 10 minutes (alternating between skaters).
Unless you have been living under a rock for the past year, it is no surprise that TumYeto, home to Toy Machine, Foundation, Dekline, and more, is quickly staking its claim as one of the most popular skateboard related distributors. With the addition of Habitat Skateboards last year and recent acquisition of Alien Workshop, Tum Yeto has stepped in to carry on the legacy of core skateboarding. These new additions to the Tum Yeto camp may catch you off guard, but once the dust settles it all makes sense. From the top of the food chain down to the entry-level employee, Tum Yeto is truly owned and operated by skateboarders.
While the staple brands like Toy Machine continue on their path of awesomeness, not more than a couple of years ago Dekline Footwear was hardly even on anyone’s radar. Since then, Dekline has gone through some serious roster changes and emerged as one of the top selling footwear brands not backed by big industry money. We asked Tum Yeto team manager Mike Sinclair, in his opinion, why Dekline has become a household name as of late.
Mike Sinclair, Tum Yeto TM
“I think there are a few things that attract skateboarders to Dekline. One is the team, two is the price, and three, it’s an alternative to what is predominantly out there right now… The Dekline team is more a crew of friends than a picked team… We don’t claim to be bigger or better than anyone. We are just doing what we all love and are stoked to still be able to do it.”
We couldn’t agree more. Dekline is core skateboarding. While other brands have teams that resemble All-Star rosters, Dekline’s team gives you an opportunity to relate and imagine yourself out there doing the same thing. Don’t take that wrong, Dekline’s team is jam packed with some heavy hitters, such as Blake Carpenter, Dakota Servold, and Matt Bennett.
Tum Yeto continues to kill it on their social media accounts, like Instagram, Facebook and Twitter. By following @tumyeto people from all over the world get a unique glimpse at what it is like to be in the van and on the session with riders from their favorite Yeto brands. We talked to Tyler Culbertson, Tum Yeto Social Media Manager, about his approach to social media.
Tyler Culbertson, Tum Yeto Social Media Manager
“A social media manager’s job cannot be done properly between the hours of 9-5. It is a 24/7 commitment. To connect with as many fans as posisble, I put a huge effort into carving out blocks of time throughout the day and night to reply to fans on Twitter, like/comment on photos through brand specific hashtags on Instagram and reply to direct messages.”
Not only is their performance of relating and responding to their fan base spectacular, but they also raise the bar when it comes to maintaining relationships with the shops that carry their products to help promote local skateboarders that fit the Tum Yeto mold. The most effective way they do this is through a program created by Tyler called the Foundation Secret Society, or FSS.
“The ultimate goal with the Foundation Secret Society is to help grow and celebrate the local skate scene for independently owned skateshops. The FSS promotes unique opportunities for everyone involved with the program, including the shop, local skate scene, FSS members, and their filmers and photographers. They all now have a stronger connection with Foundation. The relationships and friendships created through the Foundation Secret Society are definitely the raddest things to develop from the program.”
A good example of how the FSS works would be our very own Zeke Logan collaboration. He rides for Foundation and through the FSS, we were able to collaborate with Foundation and create an Ambush branded Foundation board.
Ambush x Foundation Collab Deck
Check out more Foundation Secret Society radness here.
The underlying theme to Tum Yeto’s recent success can be contributed to the fact that they are real skateboarders, running a skateboard company, that truly cares about skateboarding. This is also makes the latest additions of Alien and Habitat a perfect fit. Tum Yeto has set themselves up for a fail-proof year. According to some sources, 2015 might provide us with a Dakota Servold or James Hardy Dekline pro model shoe, an all inclusive Tum Yeto super tour, and maybe even a new Toy Machine or Foundation video. You’ll just have to wait and see.
Ambush Board Co. is a universally recognized global leader in Board Sports retail. Founded in 1997 in Kennesaw, Georgia, Ambush is owned and operated by a core group of devoted skaters, wakeboarders, and snowboarders who are deeply invested in the Board Sports community, and has evolved by staying true to their essential principles of Service, Knowledge, Integrity, Commitment, and Passion. Ambush always has been and always will be unyielding in their collective efforts to push the progression of Board Sports retail.
Ambush Board Co.
2555 Cobb Place Ln, Kennesaw, GA 30144
Phone: (770) 420-9111
Business/Creative Office: 1690 Roberts Blvd, Ste 105, Kennesaw, GA 30144 | (800) 408-9945 or (770) 406-6568
Warehouse/Distribution Center: 2750 Barrett Lakes Blvd, Kennesaw, GA 30144