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Daily Bread vs. Rhett Whatley

Rhett Whatley has been mixing music for years.

Before there was a social media marketing team here at Ambush there was the lone wolf of the web, Rhett Whatley, who handled it all himself.  Rhett graduated Kennesaw State University with a degree in Marketing while working at the shop (Ambush Board Co.) and our ecommerce companies (BuyWake.com/BuySkateShoes.com/BuySnow.com/CheapSk8Shoes.com).  He helped our business establish an online persona and we continue to carry forward that mantle today.  We are grateful for all the support and we promise to continue to support him and his music!

Daily Bread

In his humble beginnings of sampling and layering beats he was good…I remember thinking, “Dude this is your third track you’ve ever made?”  Fast forward and observing from a far, Rhett would lace me up with every mp3 he was making.  At one point, I looked in my iTunes library under the folder I made for him and there was over 100 songs equaling 5 hours worth of tracks.  Rhett has an extensive background in wakeboarding and competed on The Pro Wake Tour for a few years.  I can’t remember the year, but back in the day he won the PWT in Portland.  Immersed in wakeboarding his early music could be heard on such wake projects as “The Way” DVD.  It’s pretty solid to be a rider in a legit wake video, but to have also done the soundtrack is literally unheard of.

Peep the trailer for “The Way” DVD from 2008 and listen to some of his early mixes:

Now listen to his track for the 2015 Hyperlite Baseline product video with the legendary Shaun Murray:

Both tracks are solid, but you can hear the progression in the second video.  We can’t stress enough how stoked we are for Rhett and his passion for making people’s ear holes happy.  It is always the people who choose to chase their dreams that make us continue to chase ours.

Below are my top 3 tracks from Daily Bread that can only be found here:

1. We’re talking beat battle tracks like “Badger Killer” (crazy mix with a sample from The Andy Griffin Show)

 

2. This track “Celebrate” hits close to home as you can hear my daughter doing the intro in the song.  I watched him grow up, and I now find my children growing up listening to his music.  It’s surreal to say the least.

 

3. This untitled track is a complete expression of chill mode.

 

With time comes the ability to hone your craft and Rhett has done that in a big way.  Rhett went home every night after work and played music and made beats until the early hours in the morning for years straight.  The outcome is a series of heavy tracks that positioned him where he is today with his record label, Philos Records.  We hope to hear more from Daily Bread and we promise his SoundCloud is not just bookmarked, but played every day.

Below are the most played tracks here at Ambush Board Co. HQ and seriously some of his best work yet:

1. “Somehow Someday” legitimately went viral…we’re talking over 346,000 plays!

2. “Get Lifted” is the type of track that gives you that stank funk face right off the bat.  From the horns to the piano, you’re going to dig on this.

3. Outkast – Roses (Daily Bread Remix) is one of those feel-good tracks that brings back nothing but good memories…like picking up a fresh new Braves “A” hat from Stonecrest Mall.

Quick 8 Q&A with the man himself, Daily Bread aka Rhett Whatley.

DD: My man!  Congratulations on all the exposure and the positive vibes the music industry is putting out about you.  How are you handling the exposure right now?

DB: Thanks, D.  Right now we’re just making moves to keep the hype up with well-thought-out remixes and highly conceptual original releases.  I’m doing a ton of crate digging right now, putting together ideas for my next album release.  On top of practicing and perfecting the live show, I’m just meeting cool people and stacking inspiration.

DD: Being in an industry with lots of exposure is nothing new for you.  Photo shoots, travels, videos…is the music side similar?  Does it feel comfortable to you because of your past with wakeboarding?

DB: I guess my past has made certain things more comfortable, like traveling, but all in all it’s hard to say because the two are so different.  There are a lot of things I haven’t experienced yet on the music side of things.  Being part of the wakeboard industry young and being mentored by guys like Zane Schwenk, Andrew Adkison, and Jeff McKee.

DD: Who locally should we be following?  What local artist are you really vibing off of lately?

DB: There’s an MC from Atlanta working with RJD2 called STS.  Everyone from Atlanta should put their ears on their new track “Hold On Here It Go.”  He calls out some local landmarks in a fashion only an ATLien could do well.  Definitely peep The Difference Machine as well, these guys are like Rage Against the Machine and Public Enemy wrapped into one, but not really because they’re on their own shit.  I’ve been vibing to Methuzulah and Jarren Benton a lot lately, too.

DD:  Your beats totally make all the 2015 Hyperlite videos better.  Have you pitched your music to any other wakeboarding companies other than Hyperlite?  Any plans in the future for doing more?

DB: It was very cool to see the Hyperlite guys riding and doing product edits to music I had made in my bedroom.  I’ve remained friends with Spencer of WIT Productions over the years and supply him with beat and scores when he needs them.  He did the Hyperlite videos this last year so, boom!  Shout out to Spence.

DD: Let’s get real.  I know you have a serious collection of vinyl.  How much bigger has it grown since the last time I saw you?  Any really good pick ups lately that you would like to share?

DB: Oooh, man.  When’s last time you came over?  Two or three years back!? (editor’s note: 11 months, HA!)  I’d say that my vinyl collection has tripled, maybe even quadrupled since then.  It’s gotten kind of bad.  Lately, to make room, I’ve been giving stuff away that I know I won’t listen to or use.  But, despite this it always seems like the collection is growing.  I have them all sorted out by their dominant instruments kind of like a sound library.
I got a hold of an white label promo copy of McDonald and Gile’s first and only release.  They were part of the original King Crimson line-up and did kind of a side album that absolutely crushed.  I’m obsessed with it, you gotta listen to the whole album like you would Pink Floyd’s Dark Side of the Moon.  I found a very rare Eddie Bo 45 rpm lately.  I’d tell you what it is but then I’d have to kill you because I haven’t used it yet.

DD: Coming from doing social media in the board sports industry, who are some of the groups doing social media correctly in the music industry?

DB: The MadDecent crew kills it on social, they’ve done the best job building their brand and giving it all a cohesive feel.  Plus they’re fuckin’ hilarious.  Gravitas Records always holds it down well and so does the Superbest Records crew.

DD: Do you still follow wakeboarding in general?  Have you seen Mike Dowdy’s Heelside Backside 1080?  The game is getting crazy right now.

DB: Man, I feel bad admitting it but I haven’t seen Dowdy’s backside 10 yet.  That’s nuts. We couldn’t even do that on the trampoline back in the day.  Props to Dowdy and kids like him and Harley who are pushing boat riding.  I follow what Justin Lee and Cole are doing on the cable, but other than that I’m a bit distanced.  I still get out and take sets when I can though.  I have a Slingshot Shredtown and still go hard sometimes.  Shouts to Shammy and Phil for the pulls lately.

DD: The ultimate question – Will we see you on a wakeboard this summer?  Terminus Wake Park is around the corner and you know you have free sets for life behind our Nautique G21.

DB: Oh, man!  Can we do both in one day?  You know, old school on a Monday at 8am like we used to?  We’ll call up Brett and Brandon Lee, then turn 2015 into 2005 for one day.

Thanks, Rhett, for taking the time to rap with us!  It’s always good catching up with family.  Any shout outs you would like to give.

Big shouts to Philos Records; my manager and good friend Alvero; the homies Pete, Nick, Katelyn, Phil, Clyde and the whole rest of the East Atlanta team; thanks to Sweet Melissa Records in Marietta, GA for giving me unlimited access to their crates; Glenn & Meagan; also Kim for all the hoop-vid exposure; Chris & James for all the continued support; and my colleague Sean Hance for always being there to bounce ideas off of; can’t forget Ozzy…he just got his graduate degree and that’s crazy inspiring to me; EJ, too, I guess…and Mum. <3 u Mum.

Wake Classic Wrap Up

 

Grassroots wakeboard contests are the backbone of competitive wakeboarding. They give aspiring riders the opportunity to square off against equally skilled wakeboarders and work their way through the divisions until they are ready to compete at the Junior Men and Pro level. That’s why we do events like Wake Classic. We want to afford local wakeboarders the chance to improve their skills and see how they stack up against other riders in the community.

The 2015 Wake Classic saw an definitive jump in talent from last year’s event. Even riders in the Beginner Division were pushing their respective limits and using their riding to make a statement towards other competitors in the division. And, it was great to see the amount of cable riders that got out of their comfort zone and competed behind the boat. Finally, we want to give a special shout out to all of the riders that came from far and wide to participate in the Wake Classic. We appreciate you coming out. The contest was a great success.

Check the recap video below:

 

2015 Wake Classic Results

Women’s Division:
1st Place: Callaway Ford (GA)
2nd Place: Mattie Armer (GA)
3rd Place: Josie Barszcz (GA)

Ambush Wake Classic 2015

Women’s Division Podium L to R: Josie Barszcz, Mattie Armer, Callaway Ford

 

Beginner Division:
1st Place: Logan Gates (GA)
2nd Place: Trevor Arnold (AL)
3rd Place: Derrick White (TN)

Beginner Division Podium L to R: Derrick White, Trevor Arnold, Logan Gates

Beginner Division Podium L to R: Derrick White, Trevor Arnold, Logan Gates

 

Intermediate Division:
1st Place: Caleb Sentz (GA)
2nd Place: Ben Peters
3rd Place: Christian Gunger

Intermediate Division Podium L to R: Ben Peters, Caleb Sentz, Christian Gunger

Intermediate Division Podium L to R: Ben Peters, Caleb Sentz, Christian Gunger

 

Advanced Division:
1st Place: Scott Perkins (GA)
2nd Place: Craig Reidy (GA)
3rd Place: Garrett Reidy (GA)

Advanced Division Podium L to R: Craig Reidy, Scott Perkins, Sadie Perkins, Garrett Reidy

Advanced Division Podium L to R: Craig Reidy, Scott Perkins, Sadie Perkins, Garrett Reidy

 

Open Division:
1st Place: Colby Bernier (AL)
2nd Place: Alex Graydon (AL)
3rd Place: Justin Lee (GA)

Alex Graydon photo: Lane Jordan

Alex Graydon photo: Lane Jordan

Cole Vanthof photo: Lane Jordan

Cole Vanthof photo: Lane Jordan

 

Major thanks to Hyperlite, Nautique Boats, Body Glove, Slingshot, Remote, Von Zipper, Hurley, Billabong, O’Neill, Reef, Liquid Force, Fox, Quiksilver, and Jet Pilot. Without your support we could not have had such a killer event.

 

Ambush Wake Classic 2015

 

Temperatures have hit the 80s, lake levels are rising, and the pollen count has hit blinding levels. That can only mean one thing: wakeboard season has arrived. Now it’s time to hone in your skills for our annual season kick-off wakeboard contest, the Ambush Wake Classic.

 

Ambush Wake Classic 2015

 

The 2015 Ambush Wake Classic is on Saturday, May 2nd at Lake Acworth. The lake is closed to boat traffic, so the water will be glassy and the riding should be epic. The contest will be broken down into 5 divisions: Women, Beginner, Intermediate, Advanced, and Open. The winner of the Open division will win $250 cash and a ton of prizes from our sponsors. The winners of all other divisions will earn $100 cash and a grip of prizes too. Second and third place from each division will walk away with prizes as well.

Registration is open now. You can register in person at Ambush or over the phone (770-420-9111). The entry fee is $45 which includes rider insurance and a contest tee shirt. Each division is limited to 12 riders, so sign up early to secure your spot in the contest.

Check-in opens at 9:00 am the day of the event. The contest starts at 10:00 am. The Women division will will go first followed by Beginner, Intermediate, Advanced, and Open.

Each rider will get a run consisting of two passes or three falls, whichever comes first. Each rider’s run will be subjectively scored based on style, technical difficulty, and amplitude. The rider with the highest score wins.

Divisions are broken down by skill level. In the beginner division, riders will be allowed to spin up to 360 degrees and pull up to one invert. Intermediate riders will be able to spin up t0 540 degrees and pull up to 3 inverts. Advanced riders can spin up to 540 degrees and land up to 5 inverts. Anything goes in the Open division. The Women division usually consists of riders that can jump both wakes, perform a variety of grabs, and occasionally land a 360 or invert.

And, of course, the contest will be pulled behind the legendary Nautique G-21. The boat will run full ballast for Open and Advanced, half ballast for Intermediate, and dry for Women and Beginner.

Finally, the contest is free to watch. Come out and kick off your wakeboard season with us.

Check the video from last year’s Wake Classic:

 

 

*There will be no wakesurfing at this year’s Ambush Wake Classic. We are hosting a separate, wakesurf only contest in July.

 

 

March Radness 2015 Recap

 

March Radness is by far our favorite event of the year. The weather is always beautiful, the turnout is stout, and the level of skateboarding keeps getting better and better. And, we get to host it at our hometown park that just happens to be one of the best in the country.

About 500 spectators gathered around throughout the day to witness the Radness. And, they were not disappointed. The Street Division finals featured 4 of Atlanta’s best young skaters: Greyson Beal, Niko Howard, Brendan Lagna, and our very own Zeke Logan. Niko Howard’s consistency, fresh legs after hours of skateboarding, and backside 360 kick flip over the centerpiece gap earned him the victory.

Street Results:
1st Place: Niko Howard
2nd Place: Zeke Logan
3rd Place: Greyson Beal

Street Division (L to R): 3rd Place: Greyson Beal, 1st Place: Niko Howard, 2nd Place: Zeke Logan

Street Division (L to R): 3rd Place: Greyson Beal, 1st Place: Niko Howard, 2nd Place: Zeke Logan

 

The Go Pro Best Trick Contest was more pain than pop. Skaters flung themselves down the impact section with utter disregard for their bodies and few riding away cleanly. Faith Skate Supply‘s Jason Sallisas’ death gap 50-50 was more than enough to claim the Hero 4 and the best trick crown.

The Pool Division came down to an epic battle between Death Skateboards‘ Dave Allen and Hazard County Skatepark’s Jake Wooten. Jake had all his tricks working and walked away with the win.

Pool Division Results:

1st Place: Jake Wooten
2nd Place: Dave Allen
3rd Place: David “Malachai” Smith

Pool Division (L to R): 3rd Place: Malachai, 1st Place: Jake Wooten, 2nd Place: Dave Allen

Pool Division (L to R): 3rd Place: Malachai, 1st Place: Jake Wooten, 2nd Place: Dave Allen

 

Words don’t do March Radness 2015 justice. Check the video:

Special thanks to everyone that made this event happen, especially The City of Kennesaw, Red Bull, Go Pro, HUF, Plan B, Element, Vans, RVCA, Stance, Toy Machine, Foundation, Real, Anti-Hero, Spitfire, Krew, Lowcard, and Faith Skate Supply. Thank you for your support.

March Radness 2015

 

Spring is upon us. The cold weather will move out and the sun will start to shine brightly on Swift-Cantrell Skatepark. Then, its Radness time.

March Radness 2015

 

March Radness 2015 is set for March 21st at the Swift-Cantrell skatepark. The event will be broken down into two divisions: Street and Pool. The winner of each division will win $250 in cash along with a grip of prizes. Second and third place will win a bunch of prizes too.

The contest entry fee is $15 per division (which includes a free contest tee shirt). Space is limited to 80 skaters for the Street division and 40 skaters for the Pool division. Registration is open now at Ambush. Sign up in advance to secure a spot in the contest as it will fill up fast.

The Street division will start at 10:00 am. Check-in begins at 9:00 am. The Pool division will start at the conclusion of the street contest.

Street Contest Format:
80 skaters max. Jam session format for prelims and semi-finals. Jams are 4 minutes in length. The top skater from each jam moves on to the next round. Individual skate for the finals. Each finalist will get two 1-minute runs (alternating in between skaters).

Pool Contest Format:
40 skaters max. Prelims and semi-finals feature four skaters per heat. Each skater gets two 45-second runs (alternating between skaters). The top skate from each heat moves on to the next round. The finals pits the top two skaters going head to head for 10 minutes (alternating between skaters).

 

Check the video from last year’s March Radness:

2015: Year of the Yeto

Tum Yeto

Unless you have been living under a rock for the past year, it is no surprise that TumYeto, home to Toy Machine, Foundation, Dekline, and more, is quickly staking its claim as one of the most popular skateboard related distributors. With the addition of Habitat Skateboards last year and recent acquisition of Alien Workshop, Tum Yeto has stepped in to carry on the legacy of core skateboarding. These new additions to the Tum Yeto camp may catch you off guard, but once the dust settles it all makes sense. From the top of the food chain down to the entry-level employee, Tum Yeto is truly owned and operated by skateboarders.

While the staple brands like Toy Machine continue on their path of awesomeness, not more than a couple of years ago Dekline Footwear was hardly even on anyone’s radar. Since then, Dekline has gone through some serious roster changes and emerged as one of the top selling footwear brands not backed by big industry money. We asked Tum Yeto team manager Mike Sinclair, in his opinion, why Dekline has become a household name as of late.

Mike Sinclair, Tum Yeto TM

Mike Sinclair, Tum Yeto TM

“I think there are a few things that attract skateboarders to Dekline.  One is the team, two is the price, and three, it’s an alternative to what is predominantly out there right now… The Dekline team is more a crew of friends than a picked team… We don’t claim to be bigger or better than anyone.  We are just doing what we all love and are stoked to still be able to do it.”

We couldn’t agree more.  Dekline is core skateboarding.  While other brands have teams that resemble All-Star rosters, Dekline’s team gives you an opportunity to relate and imagine yourself out there doing the same thing.  Don’t take that wrong, Dekline’s team is jam packed with some heavy hitters, such as Blake Carpenter, Dakota Servold, and Matt Bennett.

Tum Yeto continues to kill it on their social media accounts, like Instagram, Facebook and Twitter. By following @tumyeto people from all over the world get a unique glimpse at what it is like to be in the van and on the session with riders from their favorite Yeto brands.  We talked to Tyler Culbertson, Tum Yeto Social Media Manager, about his approach to social media.

Tyler Culbertson, Tum Yeto Social Media Manager

Tyler Culbertson, Tum Yeto Social Media Manager

“A social media manager’s job cannot be done properly between the hours of 9-5.  It is a 24/7 commitment.  To connect with as many fans as posisble, I put a huge effort into carving out blocks of time throughout the day and night to reply to fans on Twitter, like/comment on photos through brand specific hashtags on Instagram and reply to direct messages.”

Not only is their performance of relating and responding to their fan base spectacular, but they also raise the bar when it comes to maintaining relationships with the shops that carry their products to help promote local skateboarders that fit the Tum Yeto mold.  The most effective way they do this is through a program created by Tyler called the Foundation Secret Society, or FSS.

“The ultimate goal with the Foundation Secret Society is to help grow and celebrate the local skate scene for independently owned skateshops.  The FSS promotes unique opportunities for everyone involved with the program, including the shop, local skate scene, FSS members, and their filmers and photographers.  They all now have a stronger connection with Foundation.  The relationships and friendships created through the Foundation Secret Society are definitely the raddest things to develop from the program.”

A good example of how the FSS works would be our very own Zeke Logan collaboration.  He rides for Foundation and through the FSS, we were able to collaborate with Foundation and create an Ambush branded Foundation board.

Ambush x Foundation Collab Deck

Ambush x Foundation Collab Deck

Check out more Foundation Secret Society radness here.

The underlying theme to Tum Yeto’s recent success can be contributed to the fact that they are real skateboarders, running a skateboard company, that truly cares about skateboarding.  This is also makes the latest additions of Alien and Habitat a perfect fit.  Tum Yeto has set themselves up for a fail-proof year.  According to some sources, 2015 might provide us with a Dakota Servold or James Hardy Dekline pro model shoe, an all inclusive Tum Yeto super tour, and maybe even a new Toy Machine or Foundation video.  You’ll just have to wait and see.

The Origin of Ambush: From Shoppers to Shop Owners by way of Punk Rock – Part 4 of 4

Punk rock has always run through my veins.  My brother and I grew up in the South Bay of Los Angeles where bands like Black Flag, Circle Jerks, Descendents, The Minutemen, Redd Kross, and Pennywise were born.  It was normal to hear loud, crusty chords screaming from a neighborhood garage.  Instances of punk bands duping unsuspecting bar, bowling alley, and coffee shop owners into booking their acts (and subsequently wrecking the place) were frequent.  As a kid, I loved the sound and speed of punk rock, but it really didn’t totally envelope my soul until I began to understand the art form in its entirety.  It wasn’t until my teen years that I would figure that out.  And, by then, I would live in another bastion of punk rock, the East Bay.

The East Bay of San Francisco is home to punk rock legends Operation Ivy, Rancid, Jawbreaker, Crimpshrine, Fifteen, and the famous 924 Gilman Street venue.  In the late 1980s-early 1990s, the scene was perfect for young punks as it centered more around the music and less around drugs and alcohol.  The East Bay punkosphere served a larger purpose to give teenage outcasts a place to call home and stay out of trouble.  If the L.A. punk scene was about aggression and destruction, the Oakland/Berkeley punk scene was about the community and its youth.  One of the habitats most dominated by the punk rock youth was Telegraph Avenue, a swath of road that stretches from Old Historic Oakland to the campus of the University of California, Berkeley.

 

Operation Ivy at 924 Gilman. Photo: Murray Bowles

Operation Ivy at 924 Gilman. Photo: Murray Bowles

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The Origin of Ambush: Meeting your Maker or your Soulmate – Part 3 of 4

The first time I ever saw a dead seal was at the mouth of San Pedro Creek right where it empties into the Pacific Ocean at Linda Mar State Beach in Pacifica, California.  The seal had gotten its head ripped off, undoubtedly by a great white shark, and was decomposing in about four inches of water.  My brother, some buddies, and I had just come in from a surf when we spotted it.  Of course we were rattled by what we saw.  A large, deadly predator had displayed its position in the food chain for us to see.  So, we did what teenage boys always do in that situation: we poked and prodded it with the noses of our surfboards and made jokes about it.  Oddly enough, that was the second most notable thing I saw that day.  The first, of course, being boobies.

In the early 1990s, we lived in the East Bay (San Francisco Bay Area).  It was too far from the coast to surf during the week, so on weekends me, my brother, and our circle of friends would proposition one of our parents (usually Chuck) to take us.  Almost every weekend was the same thing: get up at the crack of dawn, drive to Pacifica, stop at Nor Cal Surf Shop for something that someone invariably left at home, surf, feast, and then drive home.

The aforementioned weekend was a little off.  The fog was thick and the air felt colder than it actually was.  My brother, our buddies, and I were all bundled up in hoodies and beanies, but somehow we were still shivering.  It wasn’t exactly the same type of shivering like you would be doing if you were cold.  It was almost a fearful shivering.  No one forgot anything this time, but we decided to go into Nor Cal Surf Shop, anyway.  We were stalling.  For what?  I don’t know.

 

Nor Cal Surf Shop c. 2011

Nor Cal Surf Shop c. 2011

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The Origin of Ambush: Celebrating History – Part 2 of 4

 

The Law of Attraction centers around the belief that like attracts like.  When you surround yourself with positive people and positive thoughts, great things happen.  The Manhattan Beach Surf Club in the 1950s was prime example of the phenomenon, as it attracted two of the most legendary figures in the history of surfing.  It was in this club that Dale Velzy met Greg Noll and taught him how to shape surfboards.  Noll then passed his craft (and surf shop) on to Eddie Talbot in 1972.  Eddie and his partners picked up where Noll left off and changed the name to E.T. Surfboards.

 

E.T. Surfboards c. 1972

E.T. Surfboards c. 1972

 

I don’t remember exactly when my twin brother, Eric, and I first went in to E.T. Surfboards, I just know we were young.  We didn’t surf yet, but were hypnotized by the smell of freshly glassed surfboards, Neoprene, Sex Wax, and the salty air of nearby Hermosa Beach.  The colors were intoxicating (this would have been the early 1980s in the height of the neon era).  Our eyes would dart from Slime Balls wheels to Body Glove wetsuits to the airbrush jobs on custom Pat Ryan or Ronnie Williamson boards.  We knew we couldn’t afford anything in that store, but we were determined to be a part of it.

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The Origin of Ambush: A Tribute to the Shops that Inspired Us – Part 1 of 4

Honus Wagner is widely recognized as one of the greatest baseball players to ever play the game. Wagner was one of the first five members inducted into the Baseball Hall of Fame and his face adorns the rarest and most valuable baseball card of all time.  His dramatic influence on the sport of baseball can still be seen today.  But, did you know that Honus Wagner was also one of the key influences on Ambush Board Co.?

One of the things about Ambush Board Co. that I am most proud of is our history.  The past 17+ years has written an intriguing story that most of the loyal Ambush Union are at least peripherally aware of.  But, many don’t know the back story of how Ambush became Ambush long before there was such a thing as Ambush.  Nature and nurture ensures that humans carry a piece of their parents on with them as they grow up.  Similarly, Ambush was built on the legacies of all the shops that we identified with as kids, as adolescents, and onto adulthood.  Each shop was an influencer in their own way and all left an indelible mark on what would become Ambush Board Co.  In an effort to promote the soul of the core shop moving forward, I want to pay tribute to those shops that played a major role in the founding of Ambush Board Co.  As the Winston Churchill (or Edmund Burke or George Santayana) quote says, “those who don’t know their history are destined to repeat it.”  In my estimation, those who do know their history are destined to build on it.

 

Chuck Morrow, owner, co-founder, and patriarch of Ambush Board Co. grew up poor in the South Hills of Pittsburgh.  His mother, Marijana (no, not what you are thinking of) emigrated to the United States from Yugoslavia as a refugee at the end of World War II.  As a single mother with a language barrier, Marijana struggled to make ends meet.  Often times, dinner would be an onion steamed down to an edible form and sandwiched between two pieces of white bread.  It would be an understatement to say that Chuck didn’t go shopping much as a kid.  But, when he did, he made the most of it.  He took in the whole experience and made it a family event.

Honus Wagner opened a specialty sporting goods store in downtown Pittsburgh in 1919, roughly two years after he retired as a player for the Pittsburgh Pirates.  The store immediately became a cultural epicenter for kids looking for the latest mitt, ladies shopping for tennis equipment, and fans of Honus Wagner the player.  All would all lay claim that this was “their” shop.  To customers of the boutique, Honus Wagner was more than a store.  Shopping there meant that you were someone, you were a Pittsburgher.

 

Honus Wagner Sporting Goods c. 1919

Honus Wagner Sporting Goods c. 1919

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