Ambush Hosts a Fun Day of Wakeboarding for a Good Cause
My sunglasses saved me all day last Saturday at Terminus Wake Park. Not only was the sun brighter than a St. Pauli Girl sign in a college dorm room, but I had to make sure that I kept my man card securely in my back pocket. There were so many touching moments at the Ambush Gives Back benefit event that the ever-present smile on my face occasionally gave way to a certain level of emotion that I’m not accustomed to at an Ambush event. Ambush Gives Back B4BC Benefit was rewarding and fulfilling in so many ways.
The motivation for putting on our inaugural Ambush Gives Back event was the fact that two of the three women in the Ambush founding family are breast cancer survivors. Our family has had two unbelievably positive outcomes when it comes to battling and defeating breast cancer. Other families have not been so fortunate. In a gracious effort to pay it forward, we wanted to put on this event to help raise money for Boarding for Breast Cancer (B4BC), a charity whose sole purpose is supporting those in the action sports community who are affected by breast cancer.
The most moving part of the Ambush Gives Back benefit event was the affirmation of how tight-knit the action sports community really is. Families came from all over to be a part of the fundraiser. Bob Soven, Melissa Marquardt, and Alexa Score took time out of their chaotic summer schedules to ride with their fans, give them a few pointers on the cable, and help raise money and awareness for B4BC. Top local cable riders donated money to compete for a pair of custom Liquid Force x Ambush Board Co. x B4BC wakeboards. And, nearly everyone on site bought raffle tickets. In short, everyone came together as one big family and helped raise $6,624 for B4BC.
Even though the event is over, you can still support Ambush Gives Back and B4BC by making a direct donation here. You can also get yourself one of the remaining limited edition custom Liquid Force x Ambush Board Co. x B4BC Wakeboards.
When you’re a kid…summer is the best! No school means sleeping in and having plenty of time to catch up on non-scholarly pursuits. Whether it’s playing video games, watching TV or going to skateboard camp, it’s easily every kid’s favorite time of the year. However, today is July 15th…and, with July almost being half over, most kids in the metro Atlanta are will be back in school in a couple weeks. With that being said, one of our favorite things about summer is being able to host a skateboard camp at Swift-Cantrell through the city of Kennesaw. What skateboarder doesn’t enjoy sharing the love of skateboarding with the next generation of rippers?
The camp has been going strong for a few summers now and it’s great to see some of shop’s riders braving the heat to teach. Not only are the campers stoked to learn the basics of skating but equally they are excited to learn about the culture. Here’s a glimpse into life as a camper:
Also, since camp is so awesome, I wanted to get some perspective on the camp from the instructors on what they love and hate about camp.
The best part about skate camp is the kids and how fast they progress. It blows my mind every week how new and clueless most of the kids are to skateboarding and how by the end of the week they know how to do all the basics and even a few tricks. Some of the best highlights are the different ways each kid celebrates when they do something new and have been trying to learn for a awhile, that they never thought they would ever land. For example, one camper always wanted to drop in on a quarter pipe and once he landed one and rolled away he just screamed, with his hands doing rock on fist in the air.
Skate Camp is awesome because my friends and I get the opportunity to literally cultivate the upcoming generation of skateboarders. I love getting to be hands on with each kid, and try to push them to try things that they maybe never thought they could do. The worst part is the heat. Everybody feels it, but I love just encouraging everyone to stay hydrated, to drink water, and to work at their own pace. Every kid is unique, and can offer something different to the camp experience. Between seeing new faces and old from week to week. I can easily say that skate camp is one of my favorite things that I get to be a part of.
Teaching skate camp at Swift Cantrell park has been a blast for me. It gives me a nostalgic feeling from when i was younger going to Progressive Skate Park camps in canton. Most of the kids that enroll genuinely want to learn and keep skating after the camp is done. I’d have to say the best part about skate camp is running into the kids later on and seeing how much they’ve progressed since the last time you skated with them. It makes you feel like you’ve made a positive difference in they’re life. A lot of cool kids have come through and even a few teenagers. No matter how old they are, it’s always awesome to see kids slam super hard and get right back up to try again. That’s what skating is all about. It’s about pushing yourself just over your comfort level and seeing what you’re really capable of. There have been many memorable moments during the time we’ve been doing the camps but honestly the most memorable ones are when they finally land what they’ve been working on and realize that as long as you want it you can do anything.
Now i can only name a couple of downsides to skate camp. Obviously the summer heat would take the energy out of most people, but for some reason it feels like the heat is magnified at that park haha.
The only other thing that kind of ticks me off is when parents sign they’re kids up just to get them out of the house. I get it. You don’t want your kid to be a couch potato, but that doesn’t mean skateboarding is what they want to do. Skating involves repeatedly slamming, getting back up and trying again. I feel like skateboarding is for athletic people who don’t quite fit into or don’t wanna be involved in other sports. So when a kid shows up and clearly has no intention on trying and acts like they’re being forced into it, its a bummer. Either way, we try to stoke them up as much as we can but in the end, it all depends on how much they want it.
The world of skateboarding is incredibly vast and fast moving. Its influence is felt in the music we listen to, the art we look at, and the movies we watch. Skateboarding has always attracted a creative class, but some skaters have interests that completely transcend the world of skateboarding. As skateboarders, we have an ability to blend in while also standing out. We appreciate all the different walks of life that one can encounter, so it comes as no surprise that top tier pros have found interest in so many numerous things. Everyone on this list is still out there ripping, while also redefining what it means to be a skateboarder.
5. Eric Koston
Koston has been in the game a long time now, and still makes waves through the skateboarding community. He popularized being a well rounded street skater, being one of the first guys to take switch skating to both a manual pad and handrails. But, between nollie heelflip nosesliding Wilshire ten, and doing a tuck knee air out, he found the time to pick up a golf habit. As a matter of fact, Koston’s not alone on this one, it would seem a lot of fine people under the Crailtap banner have followed suit. He’s also a self professed sneaker head, stacking up a huge collection over the years. He love Jordans so much, his third shoe on es was a dead ringer of the Jordan 12. Nike proved a good fit for Koston, and has helped in developing tech skate shoes that still have a classic fit and function. Stay Frosty fools.
4. Mark Suciu
Mark Suciu is the Houdini of skateboarding. He’s a straight up contortionist, and can dislocate his hips to revert out of anything, as he showed when he shocked the skateboarding community with his breakout Cross Continental part. As of 2014, Mark has been enrolled as a full time student at Temple University, studying French literature. His schooling isn’t some James Franco stunt to prove he’s sophisticated. The dude is seriously intelligent. His Pro Spotlight interview in Transworld is filled with thoughtful, articulate responses, which are just reactions to questions asked by the interviewer. You have to actually digest what he’s saying to understand what he’s getting at. There’s gotta be a correlation to intellect and the insane kind of skateboarding that Mark does.
3. Jason Lee
Hey! Remember My Name Is Earl? Jason Lee sure does, and before he was a fancy shmancy Hollywood actor, he was busy becoming a street skating legend. He had style, and his backside flips are holy, and he was even in the extremely venerable Video Days. He also co-owns Stereo Skateboards with Chris Pastras. Most outside of the skateboarding world recognize Jason Lee as the guy from Alvin and the Chipmunks, but we skateboarders know better! He was one of the few dudes in the 90’s who had fluidity and style, and with the birth of Stereo, paved a way for guys like Ethan Fowler, who rode for Stereo and had a killer part in A Visual Sound. He actually had a pretty cool start to his acting career, with his first staring role being in a Sonic Youth video. He also was friends with Clerks director, Kevin James and starred in his movie, Mall Rats. Jason Lee’s career has definitely been a weird, wild ride. Oh, he’s also like a scientologist or something.
2. Brandon Westgate
Brandon Westgate is East Coast skateboarding. His skateboarding is powerful, fast, and as smooth as a bottle of Ocean Spray cranberry juice. Wait…What? For a dude as gnarly as Westgate, you wouldn’t expect him to be a cranberry farmer, but he totally is. Cranberry bogging is a family business for the Westgates, and his dad has been doing it since he was a kid. The crazy amount of pop he has is actually a result of trudging through the marshes since he was but a lad…That’s not really true, but it would explain a lot. The dude is a legend and has helped fuel the revival of the East Coast craze that is currently hogging all of your Instagram. Don’t lie, you love it!
Where to begin? Dude, it’s John Cardiel, he slays, there’s no other way to describe him. As most of you know, Cardiel was paralyzed while on tour in Australia when a trailer hit him and damaged his spinal cord. He was told he would never walk again, but as we all know, Cardiel said “Fawk that!” and started mountain biking! Biking actually played a huge role in his rehabilitation process, as it would loosen up the tight muscles in his legs. Of course, he pushes that to the limits, and goes as fast as he possibly can, as seen in Propeller. Cards is an inspiration to so many, watching him skate always gets you pumped, and you find yourself pushing ten times harder, slamming fifty times harder, and getting back up for more. All Hail Cardiel!!!!
Did you know he’s into reggae?
Skateboarders are a diverse bunch. There’s so much personality on and off the board, it really is crazy to see how it manifests itself. To me, the big guys in the community are so much more relatable when you see how human they are. They’re more than just skaters, they’re dudes just like you and me, who have families, hobbies, and responsibilities. At the end of the day, we all do what we do. I don’t know about you fools, but I’m gonna go skate. Peace.
The technological world is taking over. Our entertainment, our shopping, our communication, even our interactions among friends have become relegated to a flickering glow from a digital device. That’s why skateboarding is so special, whole, and pure. It can’t be done from a smartphone (unless you are playing True Skate, but how does that count?). Skateboarding is real. You do it in the natural world with genuine friends. You do it because it’s challenging. You do it because it’s fun. And, you do it because you love it. Skateboarding should be celebrated and that’s why we at Ambush fully embrace Go Skateboarding Day.
This year’s Go Skateboarding Day event at the Kennesaw Skatepark saw some killer skating, lots of camaraderie, and some of the gnarliest slams that park has ever seen (check out Spencer Ames’ Hall of Meat worthy backflip). Even the Mayor came out and donated some flesh to the skatepark. And, that’s what Go Skateboarding Day is all about: the whole community getting behind it and showing the world what we already knew: skateboarding is life.
Much thanks to the City of Kennesaw, Real, Anti-Hero, Spitfire, Thunder, Thrasher Magazine, and Red Bull for making this event fun.
To me, it’s always seemed like getting footage is cyclical. Sometimes, it comes easy and the crew logs several minutes a week and then the next week, nothing. While the process can certainly feel tedious at times, it’s absolutely worth it. When there is enough footage to stitch something together, it doesn’t get much better than that! So it always gets me hyped to see anyone from our team putting out footage. No matter the format or platform.
Gary gets a back tail while Cole documents
With that being said, I wanted to compile the most recent clips our riders have been featured in and put them into one place. So sit back, watch, and get stoked to go skate with the homies and put out your own clips.
First off, we got Travis Glover skating through Spain with Chaz Ortiz in this clip for JBL Audio. Yo Travis! Let me get some headphones!
Next stop the whole crew put it down in our “Open” episode featured over at the RIDE Channel! Also sick to hear them use a Rad-isaurus Rex song. That ender! Mitch you are a madman!
Zeke, Nip, Skyler, and Travis crush it in Max Yoder’s video he put together for Thrasher Magazine. Good work boys!
Last but not least is the latest installment in Kyle Ford’s Dad Cam series which has a mix big mix of everyone.
Hopefully this gets everyone hyped to hit the streets and make their own flicks. Always hyped to see what everyone else has cookin.
It goes without saying that filming making and photography are integral parts of skateboarding. The task of filming or taking photos of your friends skating often acts as a conduit towards other creative endeavors. Recently our very own customer service wizard, Marvin Siclait put together a badass short film. I had no idea that Marvin makes shorts, nor, did I know he is in film school. With that I had to know more, check out his latest work and find out more about the filmmaker below.
Interview with Marvin:
First things first. How long have you been making skits and how’d you get into it?
I started making skits in the 8th grade and got really involved with film & video all throughout high school and now college.
How was the process of filming this? Did you have a storyboard or was it spontaneous?
Like with most video idea I find interesting, I sit down and script immediately. Then from there I come up with a shot sheet/ equipment list to get everything ready.
How did you come up with the concept?
I came up with the concept while walking around campus at GSU (Georgia State University). I saw a homeless man with an out of place dog leash coming from his trench coat. Before I knew it he pulled a board from his jacket and threw down while holding the leash for support. It kinda looked like he was tying to walk a dog and boom the idea clicked.
That’s rad! Sometimes inspiration comes at the weirdest times. Anything you’d change or do differently?
Yeah, if I had more time to shoot, I would have portrayed the board as more of a dog and also added a bit more skating.
Where do you go to film school and how far are you into school? Any post graduation goals?
I study film downtown at GSU and I have about a year left in the program. Eventually I just want to make movies/films. It really more of a passion than a career for me.
Do you have any favorite people to work with or would like to work with?
Since being in school, I’ve shot a short film every summer and dudes at our shop like Skyler and John are always down to help me out. We’ve been friends for a while and all like making movies, so they’re kinda of my go to cast & crew.
What type of equipment did you use?
When shooting I like to be prepared, but i’m usually crunched for time, so I try to only bring the essentials. Since there was no audio, I only used a camera (Canon 5D) and tripod/stabilizer.
When can we expect the next video or is there anywhere people can see more of your works?
I’m working on a summer short film that Skyler and John from the shop will star in. The details on a premier are still being worked on right now, but we should be wrapped up before the summer is up. Also we’ll be putting out some more content for the shop, so anyone can look out on our social media channels for more!
Video premiere season is upon us! Summertime doesn’t just mean great weather and short-shorts, and just to be clear, I’m not talking about chubbers (don’t worry Garrett you get a free pass). I’m talking about foxy chicks with nice legs. No summertime means that people put out full length videos that they’ve been busting their asses for. Over this past weekend we got to see two videos in two nights.
Friday night was a local video called “Format”, which was filmed by Carver Weeks and Austin Sneed. It featured parts from Will Gatewood, Ryan Gatewood, Dylan Stuckman, Solomon Mosley, Anthony Morales and Ben Hayes. Its always fun going to a local video premiere because you get to see people you don’t get to usually hang out with on a regular basis. Everyone is typically in a great mood and ready to party! Oh and did I mention that the premiere was at a bar in East Atlanta called the Graveyard? Cheap drinks and pool will always spice up the night of a vid, that is if you can get a turn on the pool table. Anyways, Format was great, hugs were given, beer was spilled and bad decisions were most likely made. Looking forward to the next local video to come out!
On Saturday, the long awaited Adidas video “Away Days” premiered at the Plaza Theatre. Now this video has too many people to name here, but as long as you haven’t been under a rock for the past couple of months, you know the deal. Adidas rep, Bobby Boyd, was kind enough to have a VIP showing at 8:00 pm. Before the video started, there was a special thanks from Nakel Smith and Jake Donnelly to all the local Atlanta area skate shops such as Ambush, Ruin, Hazard County and Stratosphere. The video was insane and had the introduction of their newest pro riders, Daewon Song and Marc Johnson. There was some questionable music by my standards, but the skating was completely mind-blowing. It was great seeing our boy Bobby Henson tear it up as well! Wait…Ive just been told that it was actually Alec Majerus skating, not Bobby. Well, you could’ve fooled me.
After the video, everyone was all smiles and ready to party! Most of us made our way over to El Myr, Little 5 Points’ local watering hole. Bobby Boyd hooked it up again with a major bar tab with quite a few drink tickets floating around. We all busted a fair amount of Grizzs and PBRs (If you’re ever in the L5P area, I strongly suggest you go by El Myr and catch a Grizz). As the night was winding down, we felt lucky there was only one fight (and it was among a few girls). They must have been arguing about whether or not MJ should’ve left Lakai for Adidas. Finally, we all crawled our way back to where we were staying, responsibly of course.
Thanks to Bobby Boyd, Adidas, The Plaza Theatre and El Myr. We all had one hell of a time. This Thursday we get to live it up again at the Plaza for the new Volcom video “Holy Stokes”. And, if my calculations are correct, we are gonna have another insane night on our hands.
Summer is right around the bend and we couldn’t be any more stoked! Who doesn’t love a few extra hours of daylight? With longer days, you get more time on your board, subsequently, that also means more blown out shoes! Here’s a secret way to optimize your time and money this summer. Get your shoes now and you’ll get the most bang for your buck. Use that little extra dough saved for more important things like; beverages, LOTS of beverages, and BBQ. You might be asking yourself, “How can I save money on shoes?!” It’s easy, just take advantage of our Multi-Shoe Discount Program (discounts taken off at check-out): Buy 2 Pairs SAVE 10%, Buy 3 Pairs SAVE 15%, or Buy 4 or More Pairs and SAVE 20%.
Outside of that, the only thing left to do is shop.
Here are five shoes for under $59.99 that will help me save this summer!
Anything Andrew Reynolds put his name on is grade A. It’s no secret that Andrew Reynolds puts the capital “b” in the word “BOSS” so you already know his Emerica Low Vulc model is clutch too! Plus this white color way is definitely a good summer look.
I consider myself a Vans connoisseur and when I buy Vans I personally stick to the classics (Old Skool, Half Cab, Sk8-Hi, and Era) but the time has come to give the Ferguson pro a whirl. Maybe I’ll be able to stomp nollie heelflips like Chima in these, if not, at least I’ll still look fly.
It doesn’t get much better than Marc Johnson’s latest shoe from Lakai. It’s low profile silhouette and minimal lace up design gives it that simple yet enticing look. Shoot to make this color way even better it celebrates Chocolate Skateboard’s 20th anniversary. In a world so bitter who couldn’t use a little extra Chocolate…am I right?
Looking for a successful, skate filled, summer? Well, you are going to need to keep your feet happy and you should probably add a ultra shock absorbent cupsole to your quiver. Look no further than Etnies Marana for the task, I mean have you seen what Chris Joslin does in these… Try a pair and get to hucking.
Now, that I am set on shoes for the immediate future, I only have to worry about one thing. That is what am I gonna spend the extra money I saved on? Maybe a new board, some gas, a round of drinks, or food? Maybe a combination of all of those? That’s up to you.
We have been fans of Jerry Hsu for what seems like forever! Anyone old enough to know better instantly gets nostalgic thinking of Jerry’s parts from Blackcat and the Storm. He truly is an OG! So we are hyped to offer up a giveaway in celebration of Jerry’s Emerica X Chocolate collection.
Now let’s be real, not all giveaways are created equal but the Jerry Hsu Emerica X Chocolate giveaway may take the cake for the best, most recent, of any of our contests. Just look at all the gear one lucky winner will receive:
Yep, that’s right all of that could be yours! So click here to read our exclusive interview with Jerry Hsu and enter the giveaway now! You won’t want to miss out. Also be sure to pick up his new kicks:
We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.
For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007. That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate). Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.
We are glad that Smyth was able to lock Vincent down because Vincent’s brand of 100% high speed, raw dog skateboarding will never go stale.
When we heard the Vincent 2 was about to drop we had to get our hands on a pair to test out. We let one of our favorite local rippers, Skyler Clark do the skating and trust us, if you like a solid vulcanized shoe with great feel, grip, and support look no further. The Vincent 2 won’t disappoint.
Warning: These won’t make you skate like Vincent but it’s a great place to start. Vincent 2 in-stock now! Which color will you skate?
Ambush Board Co. is a universally recognized global leader in Board Sports retail. Founded in 1997 in Kennesaw, Georgia, Ambush is owned and operated by a core group of devoted skaters, wakeboarders, and snowboarders who are deeply invested in the Board Sports community, and has evolved by staying true to their essential principles of Service, Knowledge, Integrity, Commitment, and Passion. Ambush always has been and always will be unyielding in their collective efforts to push the progression of Board Sports retail.
Ambush Board Co.
2555 Cobb Place Ln
Kennesaw, GA 30144
Phone: (770) 420-9111
1690 Roberts Blvd, Ste 105
Kennesaw, GA 30144
(800) 408-9945 or (770) 406-6568